As the founder of Cadence Media Strategy, Patrick leverages two decades of experience in media and content marketing to help brands maximize their positive influence and achieve business goals through strategic, story-driven marketing solutions.Patrick is a marketing executive with an entrepreneurial background, a data-driven strategic approach, and deep expertise in content strategy and creator marketing. As co-founder and President of Inkwell Media, Patrick helped build the outdoor industry's leading creator marketing agency, working on projects ranging from iconic films including "Free Solo," to initiatives for The North Face, Toyota, Red Bull, and more.After Inkwell was acquired by Outside Interactive in 2021, Patrick became Executive Director of Audience Engagement at Outside, where he spearheaded content marketing, social media, and audience growth initiatives across Outside's brands.Patrick is also a co-founder and advisor to Roam. He was the founding Editor at Freeskier magazine and served as Editorial & Online Director for Storm Mountain Publishing, overseeing print and digital content for Freeskier and Snowboard magazines. Additionally, he was Global Content Director for Mountain News Corporation at Vail Resorts.