“I’m excited to be joining such a strong team at this critical time in the industry. The need to deliver a best-in-class CX while reducing costs is a challenge Proactive Dealer Solutions is uniquely positioned to help solve.” ~Pat ReiningerProactive Dealer Solutions is known for helping customers maximize their potential by turning mishandled opportunities into opportunities for growth. Two important examples of differentiation include:• Expertise in Modern Retail: Our team of Performance Coaches work in-dealership and virtually to build top-performing dealership teams through our Modern Retail training which focuses on delivering exceptional customer experiences (CX) and lead management best practices. (https://www.proactivedealersolutions.com)• Product Innovation: Innovative solutions like Brooke.ai, automotive’s first Generative AI-driven Digital Voice Assistant built specifically for service scheduling improves CX while reducing cost. Leveraging proprietary historical data from millions of real voice conversations within the automotive industry and applying Natural Language Understanding ensures that Brooke.ai delivers a personal, professional and accurate experience every time. (https://www.brooke.ai)Proactive Dealer Solutions helps dealers and OEMs connect and convert more leads, increase customer loyalty and revenue for both fixed and variable ops. Founded in 2001, Proactive Dealer Solutions quickly became known as the authority in the Business Development concept and is an industry disruptor in the space, establishing more than 4,000 BDCs across the US and Canada. Pioneers in BDC activity and performance tracking software, the company continues to evolve as the leading customer experience (CX) solutions provider in today’s competitive marketplace.

Cultivating winning strategies for a radically changing Automotive industrywww.greenshootsadvisory.org

Pat is now the Chief Revenue Officer at Affinitiv Inc. the largest provider of fully integrated data-driven software (SaaS) and digital marketing solutions around Conversion, Experience & Retention for the automotive customer lifecycle. He leads a team of automotive software and digital marketing specialists that are delighting 6500+ car dealerships and almost every auto OEM, everyday.

Currently Pat is the CSO at Affinitiv Inc. the largest provider of fully integrated data-driven software and digital marketing solutions around Conversion, Experience & Retention for the automotive customer lifecycle. He leads a team of automotive software and digital marketing specialists that are delighting 6500+ car dealerships and almost every auto OEM, everyday.

Lead a team of Executive Client Partners and Strategists who's primary focus is to foster strong C-level relationships across the North American OEM base. Through thought leadership and deep industry knowledge we help OEMs and their dealers navigate some of the industry's most transformative topics from inventory optimization, digital retailing, media effectiveness and Mobility.• Protect and grow ~$2B enterprise portfolio with aim of achieving double digit YOY growth.• Responsible for budget and forecasting across product lines and Enterprise customers.• Influence and enlist internal boundary partners as needed to ensure client success while unlocking new revenue streams.• Collaborate with Value Strategy and Client Experience teams to identify and execute forward looking initiatives that commercially enable the business to deliver on the vision of “Transforming how the world buys, sells, owns and uses cars”.• Partnered with new form OEMs including Rivian, Canoo, Lucid, Fisker, PSA in developing new distribution models, redefining digital customer experience and enabling Mobility as a Service (MaaS) concepts such as vehicle subscription and optimized centralized vehicle service models.

Responsible for driving retail auto industry transformation through overall OEM relationships, revenue accountability, and growth. Delivers significant growth and strategic global positioning for the enterprise while executing on existing OEM revenue and relationship management commitments related to the all Cox Automotive solutions groups (i.e., Media, Retail, Inventory, Finance Solutions, Strategic Growth and International)• Protect and grow ~$600M client portfolio through strategic account planning leveraging LAMP techniques.• Established consistent methodology to calculate addressable market and track market share performance across multiple complex product verticals.• Develop long-term sustainable and differentiated year over year double digit revenue growth through an understanding of key market trends to increase market share and demand for Cox Automotive products and services.• Strengthen executive level customer relationships across client portfolio centered on a consultative engagement approach.

Develop and grow OEM sales organization across North America. Responsible for the overall strategic direction and tactical execution of the channel sales plan across the North American automotive market.* Drove 26% new business growth in 2016* Earned 2017 Elite - Sales Leader award* Achieved 30% YOY organic growth through Q1 2017

Developed and executed automotive vertical sales strategy for the Americas. Oversaw teams with 35 professionals across 4 offices including Toronto, New Jersey, Detroit, and Long Beach. Designed and implemented Sales Incentive Plan, set sales quotas, training curriculum. Established growth strategy, budget planning and forecasting.

Led 18-person team conducting new business development, strategic contract renewals, executive relationship building, and overall customer satisfaction across western US and Australia. Served as member of Global Sales Leadership Team setting sales priorities, competitive threat mitigation plans, and overall growth strategy. Established budget, sales targets, and strategic growth plans.

Managed Polk’s UK business operations including business development, sales, production and administration. Full P&L accountability. Served on European Leadership Team setting overall strategic direction and execution of business plan across EU. Established annual budget, sales targets, and strategic growth plans. Managed employee development and execution of business plan.

Served on European Leadership Team setting overall strategic direction and executing business plan across EU. Oversaw 8-person cross-functional, cross-cultural team including product, development, IT, Sales and Project Management from North America, Europe, Australia and UK.

Coordinated all Dealer Advertising Association campaigns across Canada. Developed annual business plan and communicated objectives to all regional stakeholders. Scope of responsibility included 540 Dealers through 3 Business Centers, and 6 Dealer Advertising Associations. Managed vendor partners in market research, web development, and advertising.