Responsible for producing a variety of equity investment communications, including macroeconomic commentary, market updates, portfolio manager insights, portfolio-specific commentary, and shareholder letters

Responsible for managing the execution of marketing research projects through all stages of the project lifecycle, including survey design, programming, field management, data analysis, report writing, and presenting the results of the study to the client.

- Responsible for creating and maintaining product marketing materials to support sales and retention efforts for global asset management firm specializing in the transition to a more sustainable economy.- Developed thought leadership including portfolio manager commentaries, market perspectives and white papers to elevate Impax’s brand in sustainable investing, working closely with the investment team and sustainability research team- Conceptualized, drafted and managed content for website, emails, fact sheets, articles, press releases, advertisements, newsletters, presentations, talking points, sales material and social media- Gathered and analyzed data (e.g. performance, rankings, ratings) to develop compelling product positioning - Leveraged market and competitor research to create insights, address challenges and inform product marketing strategy for investment products- Governed consistency of product messaging and data reporting across product marketing materials

- Generated content and developed thought leadership pieces including published articles, white papers, videos and webinars that featured investment professional views on topical issues- Contributed to PMC product positioning, collateral design and copywriting, lead generation campaigns, product launches and ongoing management

Responsible for all Prima marketing efforts, including: brand strategy, collateral design and copywriting, public relations, advertising, webinars, content generation, market research, website copy, social media, lead generation campaigns, publishing initiatives, trade shows, vendor management

- Formalized opinions of asset managers through qualitative and quantitative evaluations of the organizational structure, investment philosophy and process, investment professionals, portfolio attributes, holdings characteristics, investment risks and performance attribution- Lead analyst for 40 investment products in the domestic equity large cap asset class; secondary coverage on fixed income, small cap, and international asset classes- Recommendations and rationale delivered through detailed written commentary and client presentations