Senior Vice President; Marketing Research
CurrentMarketing research (competitive analysis, VoA/VoC, new product development, client engagement) for commercial, corporate, and small business banking relationships.
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@bankofamerica.com
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Patrick Haley is listed as Senior Vice President; Marketing Research at Bank of America, based in Charlotte, North Carolina, United States. AeroLeads shows a work email signal at bankofamerica.com and a matched LinkedIn profile for Patrick Haley.
Patrick Haley previously worked as Vice President; Market Information Manager at Bank Of America and Vice President; eChannel Manager at Bank Of America. Patrick Haley holds Bsba, Accounting from The University Of Alabama In Huntsville.
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Data-driven analytics professional with 5+ years’ experience within Bank of America’s Digital Channels Strategy team; creating impactful, client-focused metrics to influence both day-to-day decisions and long-term business planning.Currently relevant professional experiences:Analyzed large-scale populations (500K+) to develop outreach strategies and drive target categories based on product usage and behavior for more effective email communicationsRedesigned metrics tracking for over two dozen treasury management applications across online and file-based channels to deliver concise and readable informationImplemented “Health of the Business” dashboards across two primary product groups to deliver critical information in a streamlined fashion to executive leadershipDesigned sales-friendly package to present key CashPro® security-related information to clients, as well as supporting knowledge documents for internal resourcesLed analytics efforts for various projects involving non-Channel partners (Core Product, multiple LOBs, Servicing, etc.)Successfully resolved 5+ self-identified audit issues involving various Digital Channels products (Payments, FX, Administration)Developed transition strategies and process flows to manage conversions of over 40K clients for multiple online treasury management applicationsManaged client and internal requirements, deliverables, and process flow across diverse simultaneous workstreamsDeveloped enterprise risk management (ERM) target operating model (TOM) for a large internet banking and finance institutionDesigned action plans, resource allocations, governance structures, and management routines for the implementation and continued enhancement of an ERM programTechnical SkillsSQL, Oracle, IBM Netezza, Teradata, Toad Data Point, Tableau, Microsoft Office Suite (Excel, PowerPoint, Access, etc.)
Listed skills include Risk Management, Data Analysis, Commercial Banking, Financial Risk, and 9 others.
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Charlotte, NC, US
Marketing research (competitive analysis, VoA/VoC, new product development, client engagement) for commercial, corporate, and small business banking relationships.
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Patrick Haley works for Bank of America.
Patrick Haley is listed as Senior Vice President; Marketing Research at Bank of America.
AeroLeads has found 1 work email signal at @bankofamerica.com for Patrick Haley at Bank of America.
Patrick Haley is based in Charlotte, North Carolina, United States while working with Bank of America.
Patrick Haley has worked for Bank Of America, Kpmg Us, Pricewaterhousecoopers, and Financial Industry Regulatory Authority (Finra).
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Patrick Haley holds Bsba, Accounting from The University Of Alabama In Huntsville.
Patrick Haley is listed with skills including Risk Management, Data Analysis, Commercial Banking, Financial Risk, Project Management, Enterprise Risk Management, Internal Controls, and Internal Audit.
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