Patrick O. Email & Phone Number

Memphis, TN, US

Memphis, TN, US

• Create data-driven digital strategies for healthcare clients to deliver more impactful, personalized user experiences that increase sales by presenting the user the right information, at the right time to drive action
• Design optimizations to drive lift in conversion using data to identify pain points in the digital flow and then providing improvements across the user flow, including strategies for enhancements to the user.
• Utilize analytical approaches to enable fact-based decisions by methodically testing into new solutions to provide measurable value; utilize data analytics to evaluate the quality of digital experience and to ensure.
• Manage client account portfolio of $2.0M, including identification of and selling new digital revenue opportunities to achieve growth targets; regularly deliver presentations to executive leadership on performance and.
• Develop processes to ensure quality deliverables for client, including methodical approaches to requirements, testing and rollout; led development of new scorecard to monitor ongoing experiences

St. Louis, MO, US

• Create and execute digital marketing strategy for Specialty Pharmacy division by launching web and mobile health tools, multi-media content and piloting innovative devices to improve patient behavior
• Increase market access via differentiated digital tools and strategy targeting specialty patients
• Scope and design adherence programs and tools to drive improved patient behavior and establish Accredo as market leader in each segment through digital platforms
• Drive new revenue through targeted paid search (SEM) campaigns for select, high value customer groups and deliver search engine optimization for multiple web assets
• Improve prescriber digital interaction to drive $1M in EBIT annually via e-prescribing enhancements and physician tools to increase meaningful use volume, improve prescriber satisfaction and reduce internal costs
• Design and develop direct marketing campaigns to increase customer utilization of new digital tools and views of online content via digital and traditional marketing tactics, including: email, web content placement.

St Louis, US

• Built strategy to implement new government value proposition delivering multi-million dollar growth to bottom line in response to knegative price trends and customer demand for new service offerings
• Created and rolled out national sales strategy to increase sales in high-opportunity markets; established market-focused sales “SWAT” teams and region-specific target lists
• Designed and launched direct-to-consumer marketing campaign in high-priority regions to maximize patient retention; aligned key business stakeholders in each region to execute strategy and track success metrics
• Established B2B marketing strategy to minimize risk of price compression as a result of customer budget reductions; presented value proposition to 3 key accounts and obtained buy-in from largest customer

• Managed $50M+ P&L for line of products with high-touch service model; implemented operational changes to increase efficiency, developed services to improve utilization and led launch process for 3 new products
• Designed and executed multiple sales tools and strategies for $100M+ line of business including unique cross-sales strategy which delivered $1.3M annualized new sales in first 6 months
• Managed relationship with 4 pharmaceutical manufacturers to identify new strategic opportunities, drive business development for new contracts and address operational concerns within existing portfolio

• Developed $2.5M revenue growth strategy for $50M+ line of pharmaceuticals by creating high value proposals for four different customer types and building prioritized target lists for sales calls
• Designed operational plan to improve customer retention by 4% for $50M line of business

Dublin 2, IE

• Led a team of 50 consultants, clients and contractors to deliver product testing, performance testing and regression testing for a multi-million dollar project to improve the field operations of a west coast utility
• Led a multi-site team of 25 consultants and clients to design, build, test and launch a new online customer self-service website as part of a $35M project to implement a new customer service and customer billing system.
• Implemented a quality review process for a system integration project that doubled the throughput of design reviews while maintaining quality; trained over 200 clients and consultants on the new process

Dublin 2, IE

• Performed primary market research with client subject matter experts to identify requirements for an online customer self service website, consolidating four inconsistent websites into a single, cohesive website
• Led the design, build, test and roll-out of an online customer billing website for three jurisdictions as part of a $30M project to improve a utility’s customer billing system
• Managed the client relationship for the online customer billing and payment website project to ensure client satisfaction throughout the project

Dublin 2, IE

• Designed a new approach for functional testing to identify fundamental system issues earlier in the testing cycle, allowing downstream testing teams to focus on identifying and resolving more complex issues
• Implemented a defect review process to more efficiently facilitate the resolution of system issues
• Facilitated test script execution by client team members to complete test scripts accurately and on schedule

Mba, Strategy & Marketing Concentration

Bba, Finance