Patrick O. Email and Phone Number
Sr. Director Performance Marketing Analytics and Email at St. Jude Children's Research Hospital - ALSAC at
@
St. Jude Children's Research Hospital - ALSAC
Patrick O.'s Location
Nashville, Tennessee, United States, United States
Patrick O.'s Contact Details
Patrick O. work email
- Valid
- Valid
Patrick O. personal email
n/a
Patrick O. phone numbers
About Patrick O.
Industries: Healthcare, Medicaid, Medicare, Specialty Pharmacy, Government, Pharmaceuticals, Utilities, Electric & Gas, EnergyCompetencies: Digital Strategy, Marketing Strategy, E-commerce, E-prescribing, Web Self-service, Customer Service, Social Media, Search Engine Marketing, SEM, Mobile Apps, Digital Marketing, Product Management, Process Design
Patrick O.'s Current Company Details
St. Jude Children'S Research Hospital - Alsac
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Sr. Director Performance Marketing Analytics and Email at St. Jude Children's Research Hospital - ALSAC
Patrick O. Work Experience Details
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Sr. Director Performance Marketing Analytics And EmailSt. Jude Children'S Research Hospital - Alsac Jul 2021 - PresentMemphis, Tn, Us
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Director, Performance Marketing AnalyticsSt. Jude Children'S Research Hospital - Alsac Nov 2018 - Jul 2021Memphis, Tn, Us
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Sr. Digital StrategistWunderman Mar 2015 - Nov 2018• Create data-driven digital strategies for healthcare clients to deliver more impactful, personalized user experiences that increase sales by presenting the user the right information, at the right time to drive action• Design optimizations to drive lift in conversion using data to identify pain points in the digital flow and then providing improvements across the user flow, including strategies for enhancements to the user experience, creative design, content, use of 1st and 3rd party data to inform the experience and application of technology• Utilize analytical approaches to enable fact-based decisions by methodically testing into new solutions to provide measurable value; utilize data analytics to evaluate the quality of digital experience and to ensure proper delivery of the right experience for the customer• Manage client account portfolio of $2.0M, including identification of and selling new digital revenue opportunities to achieve growth targets; regularly deliver presentations to executive leadership on performance and for new strategic proposals; delivered 50% growth in account revenue YOY 2016 to 2017• Develop processes to ensure quality deliverables for client, including methodical approaches to requirements, testing and rollout; led development of new scorecard to monitor ongoing experiences -
Director, Specialty Product Marketing - Digital SolutionsAccredo Health - Express Scripts Nov 2012 - Mar 2015St. Louis, Mo, Us• Create and execute digital marketing strategy for Specialty Pharmacy division by launching web and mobile health tools, multi-media content and piloting innovative devices to improve patient behavior• Increase market access via differentiated digital tools and strategy targeting specialty patients • Scope and design adherence programs and tools to drive improved patient behavior and establish Accredo as market leader in each segment through digital platforms• Drive new revenue through targeted paid search (SEM) campaigns for select, high value customer groups and deliver search engine optimization for multiple web assets• Improve prescriber digital interaction to drive $1M in EBIT annually via e-prescribing enhancements and physician tools to increase meaningful use volume, improve prescriber satisfaction and reduce internal costs• Design and develop direct marketing campaigns to increase customer utilization of new digital tools and views of online content via digital and traditional marketing tactics, including: email, web content placement, search engine marketing, direct mail and other tactics as applicable.• Manage annual capital budget of $5M+ -
Director, Specialty Product Marketing - Government StrategyAccredo Health Jan 2011 - Nov 2012St Louis, Us• Built strategy to implement new government value proposition delivering multi-million dollar growth to bottom line in response to knegative price trends and customer demand for new service offerings• Created and rolled out national sales strategy to increase sales in high-opportunity markets; established market-focused sales “SWAT” teams and region-specific target lists• Designed and launched direct-to-consumer marketing campaign in high-priority regions to maximize patient retention; aligned key business stakeholders in each region to execute strategy and track success metrics• Established B2B marketing strategy to minimize risk of price compression as a result of customer budget reductions; presented value proposition to 3 key accounts and obtained buy-in from largest customer -
Manager, Product MarketingAccredo Health Jul 2009 - Jan 2011• Managed $50M+ P&L for line of products with high-touch service model; implemented operational changes to increase efficiency, developed services to improve utilization and led launch process for 3 new products• Designed and executed multiple sales tools and strategies for $100M+ line of business including unique cross-sales strategy which delivered $1.3M annualized new sales in first 6 months• Managed relationship with 4 pharmaceutical manufacturers to identify new strategic opportunities, drive business development for new contracts and address operational concerns within existing portfolio
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Internship - Manager, Product MarketingAccredo Health May 2008 - Aug 2008• Developed $2.5M revenue growth strategy for $50M+ line of pharmaceuticals by creating high value proposals for four different customer types and building prioritized target lists for sales calls• Designed operational plan to improve customer retention by 4% for $50M line of business
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ManagerAccenture Aug 2005 - Jul 2007Dublin 2, Ie• Led a team of 50 consultants, clients and contractors to deliver product testing, performance testing and regression testing for a multi-million dollar project to improve the field operations of a west coast utility• Led a multi-site team of 25 consultants and clients to design, build, test and launch a new online customer self-service website as part of a $35M project to implement a new customer service and customer billing system at a southwest gas utility• Implemented a quality review process for a system integration project that doubled the throughput of design reviews while maintaining quality; trained over 200 clients and consultants on the new process -
ConsultantAccenture 2003 - 2005Dublin 2, Ie• Performed primary market research with client subject matter experts to identify requirements for an online customer self service website, consolidating four inconsistent websites into a single, cohesive website• Led the design, build, test and roll-out of an online customer billing website for three jurisdictions as part of a $30M project to improve a utility’s customer billing system• Managed the client relationship for the online customer billing and payment website project to ensure client satisfaction throughout the project
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AnalystAccenture 2000 - 2003Dublin 2, Ie• Designed a new approach for functional testing to identify fundamental system issues earlier in the testing cycle, allowing downstream testing teams to focus on identifying and resolving more complex issues• Implemented a defect review process to more efficiently facilitate the resolution of system issues• Facilitated test script execution by client team members to complete test scripts accurately and on schedule
Patrick O. Skills
Strategy
Crm
Marketing
Business Development
Healthcare
Market Research
Pharmaceutical Industry
Integration
E Commerce
Medicaid
Strategic Planning
Leadership
Competitive Analysis
Marketing Research
Pricing
Sales Operations
Management
Product Marketing
Management Consulting
Vendor Management
Cross Functional Team Leadership
Product Management
Process Improvement
Sales
Project Management
Analytics
Testing
Account Management
Analysis
Business Analysis
Business Process Improvement
Program Management
Financial Modeling
Business Strategy
Product Launch
Market Analysis
Business Planning
Customer Relationship Management
Segmentation
Data Analysis
Managed Care
Marketing Strategy
Healthcare Industry
Team Leadership
Forecasting
Customer Satisfaction
Medicare
Change Management
Consulting
Healthcare Information Technology
Patrick O. Education Details
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Emory University - Goizueta Business SchoolStrategy & Marketing Concentration -
Southern Methodist UniversityFinance
Frequently Asked Questions about Patrick O.
What company does Patrick O. work for?
Patrick O. works for St. Jude Children's Research Hospital - Alsac
What is Patrick O.'s role at the current company?
Patrick O.'s current role is Sr. Director Performance Marketing Analytics and Email at St. Jude Children's Research Hospital - ALSAC.
What is Patrick O.'s email address?
Patrick O.'s email address is pa****@****ude.org
What is Patrick O.'s direct phone number?
Patrick O.'s direct phone number is +190138*****
What schools did Patrick O. attend?
Patrick O. attended Emory University - Goizueta Business School, Southern Methodist University.
What skills is Patrick O. known for?
Patrick O. has skills like Strategy, Crm, Marketing, Business Development, Healthcare, Market Research, Pharmaceutical Industry, Integration, E Commerce, Medicaid, Strategic Planning, Leadership.
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