Patrick Santana

Patrick Santana Email and Phone Number

Global Marketing Manager of Natura Homem - Fragrances, Body and Skincare @ Natura
Rio de Janeiro, RJ, BR
Patrick Santana's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Patrick Santana's Contact Details

Patrick Santana work email

Patrick Santana personal email

n/a
About Patrick Santana

Formado em comunicação social com especialização em publicidade e propaganda, trabalho hoje com cosméticos para profissionais em uma empresa líder de beleza no mundo todo. Pretendo continuar na àrea de marketing usando da publicidade e estratégias de mercado para comunicar produtos e serviços que vendam além dos benefícios palpáveis, a entrega de um sonho.

Patrick Santana's Current Company Details
Natura

Natura

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Global Marketing Manager of Natura Homem - Fragrances, Body and Skincare
Rio de Janeiro, RJ, BR
Website:
natura.com.br
Employees:
44908
Patrick Santana Work Experience Details
  • Natura
    Global Marketing Manager Of Natura Homem - Fragrances, Body And Skincare
    Natura
    Rio De Janeiro, Rj, Br
  • Natura &Co
    Global Marketing Manager Of Natura Homem - Fragrances, Body & Skincare
    Natura &Co Jun 2024 - Present
    São Paulo, Brasil
  • L'Oréal
    Marketing Manager Of Hair Color L'Oréal Paris
    L'Oréal May 2023 - May 2024
  • L'Oréal
    Coordenador Digital
    L'Oréal May 2021 - May 2023
    Leadership of the digital marketing strategy of the MNY and colorama in BrazilManagement of brand influencers strategy to support brands calendar: Product launches, e-commerce events and digital activationManagement of SEO strategy for brands and content websites Management of webmastering agencies in order to evolve UX and UI of brands websitesManagement of social network content creationSupport to marketing teams to create brands communication driven to digital approach
  • L'Oréal
    Senior Marketing Analyst Of Giorgio Armani And Ysl Fragrances
    L'Oréal Aug 2018 - May 2021
    Rio De Janeiro E Região, Brasil
    Branding management and launch plan for the Giorgio Armani and YSL brands in Brazilian territory, maintenance of the portfolio of both brands to guarantee the growth and gain of Market Share, sales forecast and logistics management, management of trade plans and merchandising to guarantee the premium execution at points of sale, adaptation of the concept of global campaigns for national consumption, influencer plan adapted by brand / franchise to each campaign and Always on and constant contact with the international HQ in France.
  • L'Oréal
    E-Commerce Analyst At Professional Products Division
    L'Oréal Jan 2017 - Aug 2018
    Rio De Janeiro, Rio De Janeiro, Brazil
    Management of internal e-commerce for the brands Kérastase, L'oreal Professionnel and Redken focused on develop digital purchase experienceDevelopment of e-merchandising to reinforce brands digital positioning inside internal e-commerce and e-retailers (shop in shop concept)Responsible for Vtex operation on destkop and mobile platformsResponsible for trade e-commerce calendar to support and increase sell-out on internal e-commerce and e-retailersResponsible for investments
  • L'Oréal
    Trainee - Digital Marketing And E-Commerce At Professional Products Division
    L'Oréal Jan 2016 - Dec 2016
    Rio De Janeiro E Região, Brasil
    Digital marketing campaigns to support Loreal Professional brands launches in BrazilClosing of new business opportunitiesCreation of brands store in store concept at new e-commerce playersCreation of annual sales plan to develop Loreal Professional brands at e-commerce business with focus on sell-out animations and ROICreation of E-merchandising guide to garantee the best exposition for brands positioningExecution of project to launch the first own store for PPD brands at e-commerce through a content platform of professional beauty
  • L'Oréal
    Marketing Development Intern - L'Oréal Profissionel
    L'Oréal Aug 2015 - Jan 2016
    Rio De Janeiro
    New product development and launching adaptation for the categories: Haircare, Color, Texture and services.Writing of new product concepts: story, research on names and new imageryCreation of launching tools: marketing dossier files, communication universe, technical guidance, PR approach, etc.Price recommendation and sales analysisTracking of competitor’s activities and trend anticipation
  • L'Oréal
    Marketing Intern - Lancôme Make Up
    L'Oréal May 2014 - Aug 2015
    Rio De Janeiro Area, Brazil
    Support to creation of Annual Marketing Plan according with brand's worldwide strategies Legal registration of international products in BrazilCreation of advertising campaign for new products launchesDefinition of visual merchandising and products exhibition at POSsAnalysis and management of brand portfolio due to market movements and trend anticipationSupport to the commercial team and creation of analysis for distributing products on national territory
  • Bridge Brasil
    Marketing & Pr Intern
    Bridge Brasil Jan 2014 - May 2014
    Rio De Janeiro
    Market research based on students insightsBriefing, releases and advertise campaigns for new products launchesDevelopment of the “Year Marketing Plan” and mailing with prospects’ contacts Visitation to possible new partners and corporate clientsElaboration of visual and textual elements to newsletter shotingCreation and maintenance of content for social media profiles
  • Tim Brasil
    Senior Sales Consultant
    Tim Brasil Jun 2010 - Apr 2013
    Rio De Janeiro E Região, Brasil
    Approach and screening service for customersPreparation of merchandising visual at Points of SalesSales reports (daily, weekly and monthly)Development of sales motivational campaigns and support to other sales consultants (focal point)

Patrick Santana Skills

Advertising Marketing Digital Marketing Marketing Strategy Social Media Strategy Planejamento Empresarial Publicidade Planejamento De Mercado English

Patrick Santana Education Details

Frequently Asked Questions about Patrick Santana

What company does Patrick Santana work for?

Patrick Santana works for Natura

What is Patrick Santana's role at the current company?

Patrick Santana's current role is Global Marketing Manager of Natura Homem - Fragrances, Body and Skincare.

What is Patrick Santana's email address?

Patrick Santana's email address is pa****@****eal.com

What schools did Patrick Santana attend?

Patrick Santana attended Universidade Veiga De Almeida.

What skills is Patrick Santana known for?

Patrick Santana has skills like Advertising, Marketing, Digital Marketing, Marketing Strategy, Social Media, Strategy, Planejamento Empresarial, Publicidade, Planejamento De Mercado, English.

Who are Patrick Santana's colleagues?

Patrick Santana's colleagues are Kerly Macias, Madani Hussain, Márcia Uchoa, Nubia Rodrigues, Rafaela Lopes Da Costa, Taynara Bertoldo Barbosa, Patricia Furlan.

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