Meine Hauptaufgaben ist der Aufbau des digitalen Vertriebs und Customer Experience für die Unternehmen EWBuchs und Riiseeznet beigetragen. Dabei liegt mein Fokus auf der Entwicklung und Implementierung von E-Commerce-Lösungen, der Optimierung der Website für die Kundenbindung sowie der Integration von Marketingstrategien zur Steigerung des Umsatzes.

The online travel agency webook.ch will take care of your trip, personally, before, during and after the trip. Development of website, e-shop weshop.ch, SEO strategy, marketing automation.

TravelBoo AG is your travel platform that makes travelling easy again. We unite the online searching customer with the right travel agency on one platform. Omnichannel strategy, platform construction, social media and lead management, newsletter campaigns, data-based automation.

Habitects AG is a start-up company specialized in the distribution of sanitary products through digital channels. Development of the e-commerce strategy. Setup of the e-shop MVP within 4 months. Development of digital services for B2B and B2C channels. Introduction of AI-based recommendation tools. Introduction of various online marketing measures such as contentmarketing, automation and performance marketing.

Development of a data-driven and agile digital organization (omnichannel) in Switzerland. Representation of Switzerland in Europe for the e-commerce pilot project. Successful introduction of the e-shop interim solution Baubedarf and Miauton. Establishment and management of a 13-person e-business and master data team. Introduction of marketing automation. Use ofBig Data, Programmatic for online lead generation campaigns. Use of Machine Learning, Augmented Reality, A/B Testing, UX Design, various SEO/SEA campaigns.www.baubedarfshop.chwww.miautonshop.chwww.baubedarf-richner-miauton.chwww.getaz-miauton.ch

Digital transformation, digital strategy building for 8 international B2B companies. Business case analysis, evaluation, implementation of new CMS PIM, CRM, e-commerce platform. Development of web content strategy and production website. Evaluation of customer experience strategies for various digital touchpoints.

Launch and further development of the ecommerce platform. Management of an eight member production team in the areas of customer service, production, logistics, quality management. omnichannel experience for more traffic at the POS through digital measures. Development of an online marketing strategy: web content production, social media, performance marketing, SEO/SEA, email and mobile marketing, various online campaigns, augmented reality.

Introduction of digital marketing competence, online campaigns, email marketing, performance marketing, lead management and conversion measures.