Lead the digital, performance marketing, AI and brand and traditional marketing strategies for this mission-driven, nonprofit senior housing and healthcare organization offering independent living, assisted living, skilled nursing, post-acute rehabilitation and memory care. At Franciscan Ministries, senior living is about continuing your journey with purpose. We are focused on making a positive impact through our philosophy - Living Joyfully - built around our residents and their well-being. It’s our mission, our promise, and our focus - with everything we say and do.

Lead strategist, managing an internal marketing and advertising agency providing brand ideation, digital, performance, AI and traditional marketing strategies for this award winning, senior housing consulting and real estate development organization designing, developing, marketing and operating a multi-brand portfolio of upscale, luxury senior living communities.

Developing data-driven sales, digital, communications, brand, performance and growth strategies, aligned with the customer journey, user experience and product strategies to expand market share and produce measurable, profitable results.

Led digital, performance marketing and brand strategies to drive traffic, sales and build brand loyalty for the North American operations of this global hearing healthcare firm. With a portfolio of over 300 US clinic retail locations. Responsible for building and expanding digital and social media footprint, direct marketing, brand change strategy, eCommerce, sales and marketing, communications, PR and call center operations. Developed product-led strategy, working closely with partners in product development, merchandising, inventory management and retail sales leadership to identify, develop and enhance local sales and marketing activities to immediately maximize business results. Developed extensive consumer strategy, reinventing go-to-market strategies, identifying customer experience and journey strategies leveraging online, mobile and retail strategies.

Led eCommerce, digital, direct mail, communications, product and rebranding strategies for this healthcare education firm, offering industry-leading, online clinical education courses for healthcare professionals across all major medical specialties. Managed a cross-functional team and outside partners to deliver lead acquisition strategies including business development, SEO, paid media, affiliate marketing and offline tactics.

Re-envisioned strategic online, offline and brand marketing strategies for this leading provider of healthcare business intelligence, market analytics and clinical consulting services for a portfolio of over 1,400 hospitals and other healthcare clients. This software-as-a-service (SaaS)-based analytics solution helps healthcare organizations make informed strategic decisions related to acquisitions, service line extensions, market expansion, or other investments to optimize business growth. Responsible for strategic clinical marketing, branding and inside sales strategy including business development, lead acquisition and sales operations strategies leveraging, outbound, digital, traditional and membership acquisition and retention strategies to promote and increase member engagement and brand affinity.

North American digital marketing lead for social media, SEO, search and website strategies for both US and international web properties. Lead strategist of portfolio marketing strategy for the US-based Professional Services Division of NTT Data, offering consulting solutions and services in Digital Strategy, Operational Efficiency, Managed Services and Business Intelligence and Security Solutions for seven segment areas: Healthcare, Private Equity, Public Sector, Financial Services, Media and Entertainment, Manufacturing, Global Distribution and Associations. Lead North American Strategist for global rebranding and comprehensive integrated marketing strategies to establish NTT Data services and solutions for North America including seven newly acquired North American organizations with 9B in revenue.

Segment content and marketing communications team member, focusing on small, medium, large and healthcare markets. Re-envisioned B2B and B2C direct marketing and content marketing framework for this IT product and solutions firm. Team strategist and pioneer for company’s first integrated messaging platform, including message maps, creative briefs, product frameworks and content strategy. Led all areas of direct mail including audience, creative, messaging, database management and analytics. Main lead in the development of an integrated, omnichannel marketing model for product promotion and lead generation strategies for server, security and storage solutions that integrated print, direct mail, email marketing, digital and CDW retail centers.

Led the B2B digital and offline marketing strategies. Maintained overall responsibility for the global strategic marketing, corporate and marketing communications, public relations, analyst relations and branch sales support for one of Chicago’s largest, privately-held IT professional services firms focusing on Healthcare, Financial Services and Pubic Sector markets. Led and developed sales and market development, marketing, branding and business strategy for a newly launched international start-up IT staffing firm based in the APAC.

Managed product marketing communications for debugging software for all customer-facing materials, sales enablement tools and lead generation efforts. Marketing communications lead for web and campaign content development and strategy. Led creative direction for rebranding and repackaging strategy for entire product line, including new visuals, package standardization, and easy-to-use product inserts for installation, product loyalty and customer feedback.

Led the integration strategies for customer communications, marketing, brand and public relations. Developed communications and public relations roadmap, marketing and brand integration strategy to effectively integrate existing clients, onboard new clients and inform and educate the market. Developed strategic marketing and communications business plan to ensure ongoing marketing efforts, future marketing strategies and communications planning to clients, investors, media and research and advisory firms.

Led the marketing, public relations and media relations and brand strategies for Anixter's $14M Infrastructure Solutions Lab, a best-in-class research and educational center that replicated complete data center builds, citywide security systems and industrial communication and control configurations.

Managed vendor relations, joint marketing planning, lead generation and sales enablement for the durables category of surge protection, industrial uninterruptible power supply solutions and software management. These solutions spanned computers, network and servers and data centers for mid- to large-sized facilities.

Responsible for the management of PBX solutions to mid-level accounts.

Responsible for business development and promotional strategies for cellular business solutions and services, developing and growing corporate accounts in the Chicago market including acquiring the organization’s three largest corporate accounts - Ameritech Consumer Landline Division, the State of Illinois and Friedman, Eisenstein, Raemer and Schwartz.