I have more than 20+years of experience starting up brand new companies, and developing and launching new products and services.I have an expert understanding of digital marketing, and I´m usually an early adopter of new technologies.I prefer innovative marketing and branding strategies that increase revenues, drive brand awareness and solidify customer relationships. I do love new challenges.Specialties:I'm on a mission to humanize AI.I smell trends, but sometimes badly timed.But I'm working on improvements.I want to get featured on Forbes 90 over 90.I still have plenty of time.Will you join me for the crazy and funny ride?
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Co-FounderBot.MediaBratislava, Sk -
Co-Founder, CxoBot.Media Sep 2017 - PresentBratislava* developing a human-assisted A.I. chatbot building platform* unique dialogue flow content management* UI conversational commerce* create & run onboarding campaigns for our clients* developing custom chatbots for fintech, hospitality, retail, showbiz industries* more than 50K MAU & 1,5mil. messages* the winner of the startup competition Impact Incubator 2017 - Technology for a Good with our own project Storyteller* 3rd place in international startup competition The Chatbot Summit Berlin 2017
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Managing DirectorPure Karma, S.R.O. Feb 2016 - Presentdigital lead management campaignsloyalty & CX frameworksocial media & content strategies
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Country Manager Cz & SkMw2Motion / Mw Promotion May 2013 - Jan 2016Bratislava, Praha* managing 2 customer loyalty programs for T-Mobile Czech republic (nasimproradost.cz) and Slovak Telekom (until 02/2015)* customer base of total 9 mil.* creating and implementation of customer loyalty and retention strategy* developing strategic and tactical partnership opportunities with large account companies to grow loyalty brand awareness * co-designing of direct communications proposals, e-marketing and BTL/ATL campaigns* managing sales teams, evaluation of business cases* collaborate with loyalty managers and cross-functional teams* developing and implementing an omni-channel, consumer centric communications strategy to drive participation and engagement* tailor-made loyalty events* track and report out on competitive initiatives and loyalty best practices to ensure offerings remain compelling, relevant and best in class* KPI and P&L responsibilities* new business development, social media & e-commerce for agency clients * digital marketing & strategies for the agency clients (Dr.Max, Gas Familia, OC Central, Telekom)* feasibiltiy studies of an Omnichannel implementation & Unique customer experience
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CeoShopcity Jul 2010 - Aug 2012Bratislava, Slovensko* in charge of setting up a brand new company * hiring, motivating and managing team members of 40 people* developing training programs for sales executives and customer care* creating sales and marketing strategies* lead generation, B2B sales promotion * customer care improvements* establishing partnerships and new business development* growth-hacking strategies* UX + CRO (tracking behaviour, conversion optimization) * SEO + SEM (google adwords, facebook Ads, remarketing, analytics)* Email marketing ( A/B testing, landing page optimization ) * Social media strategy (FB 135.000 likers)* PR, sponsoring, cross-promotion, affiliate marketing* annually turnover 450.000 €
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New Business DevelopmentM7, S. R. O. Jun 2009 - Jul 2010Bratislava, Slovensko* responsibility for an aquisition of new clients* new business services development (FB apps, PPC campaings) * e-commerce development* social media strategy* SEO & SEM
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Marketing DirectorKomandor Slovensko, A.S. Aug 2007 - May 2009Bratislava, Slovensko* responsible for KOMANDOR re-branding strategy* design ATL and BTL communications * implementation of a new corporate identity* managing and motivating marketing team of 2 people* developing a brand new marketing strategies and channels* promoting sales network in cooperation with sales department* tenders creating and negotiating with media and supplier* responsible for an annual marketing budget of 65.000 €* market research, competitors analysis and budgeting* launch a new sub-brand of built-in closets FLEXISKRINA on new interactive website and managing all online campaigns * creating of PR events in cooperation with developers and business partners* launch a brand new corporate magazine as a editor-in-chief and art director* setting up a company social responsibility program joining a non-profit association and ecofriendly internal policy with PR campaigns as well* product development and promotion of a brand new products* managing all cross promotions with media and suppliers, incentive events, trade shows* ensuring successful participation in national and international tradeshows, exhibitions
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Founder - CeoMish Mash, S. R. O. Aug 2005 - Jul 2007Bratislava, Slovensko* creating and launching a brand new Fair Trade concept stores* design & visual merchandising manual* design own jewellery and fashion accessories range under MISH MASH brand* cooperation with suppliers in Nepal, India, Thailand, Indonesia, Philippine within Fair Trade Association* setting up a retail network of 6 MISH MASH fair trade stores in SK* developing and supervision of wholesale network of 80 partners* PR cooperation with Fair Trade association* stock management, budgeting, a new fashion line/colors forecast* international Fair Trade exhibitions and trade shows* set up an internal CRM, e-shop and online marketing* hiring, motivating & managing of 24 people
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Co-Founder & CeoBlack Market Slovakia, S.R.O. Oct 2000 - Jul 2005Bratislava, Slovensko* launching a new design brand in SK market * setting up a retail network of 4 stores * creating of wholesale distribution (22 partners)* design a brand new marketing and sales strategies* forecasting & regular selection of STORM range products for SK market* supervising retail network and managing wholesale* hiring, managing and motivating team members* stock management and office administration* visual merchandising trainings, mystery shopping, cross promotion* sponzoring, PR and events management* P&L responsibility, 3500 STORM products sold annualy
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Distribution & Network ManagerBoomerang Sep 1999 - Sep 2000Bratislava, Slovensko* setting up distribution of free postcards network of 70 partners (bars, restaurants, clubs, cinemas, fitness)* responsible for running and evaluation of campaings* managing team of 6 people* launch of monthly free magazine Navigator with the cultural & events listings -
Project ManagerFace Of Alice, S. R. O. May 1997 - Aug 1999Praha, Bratislava* responsible for managing of 17 BTL projects for FMCG & corporate companies* close cooperation with marketing departments * production, briefing and negotiation with suppliers* hiring and managing of project teams of max 25 people* reached annual agency budget of 15 mil Sk* handling and logistics processes * roadshows, corporate events, fashion shows, VIP conferences, product launches, tasting and samplings, moving billboards
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Regional Promotion ManagerPekná Modrá, S. R. O. May 1996 - Apr 1997Bratislava, Slovensko* setting up a brand new network of regional co-ordinators* responsible for managing of 12 regional co-ordinators* supervising of sampling and tasting promotion for 2 big FMCG brands, roadshows and corporate events
Patrick Serbin Skills
Patrick Serbin Education Details
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Vysoká Škola Ekonomická V Bratislave, Odbor Poistovnictvo - BankovníctvoFinancie - Bankovnictvo
Frequently Asked Questions about Patrick Serbin
What company does Patrick Serbin work for?
Patrick Serbin works for Bot.media
What is Patrick Serbin's role at the current company?
Patrick Serbin's current role is Co-founder.
What schools did Patrick Serbin attend?
Patrick Serbin attended Vysoká Škola Ekonomická V Bratislave, Odbor Poistovnictvo - Bankovníctvo.
What are some of Patrick Serbin's interests?
Patrick Serbin has interest in Environment, Arts And Culture.
What skills is Patrick Serbin known for?
Patrick Serbin has skills like Advertising, Marketing Strategy, Online Advertising, Marketing Communications, Marketing, Public Relations, Digital Marketing, Social Media, Social Media Marketing, Graphic Design, Inbound Marketing, Inbound Lead Generation.
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