Patrick Flynn Email & Phone Number

Houston, Texas, United States

Vice President of Marketing at the combined $1.4 billion First Service Credit Union after the merger with People’s Trust Federal Credit Union. Developed and oversaw implementation of merger communication plan to inform 32,000 affected members of upcoming account and digital banking changes related to the merger/system conversionCombined two marketing teams, their best practices, and vendors post-merger into one cohesive teamLead the marketing, business development, and UX/UI teams

Pre-merger for the $500+ million People's Trust Federal Credit UnionDeveloped and implemented pre-merger communication plan that resulted in 95% of voting members voting “In Favor” of the mergerDirected and oversaw the Marketing and Community Outreach teams to execute timely and relevant campaigns to consumers to grow the credit union from $460 million in assets to $524 millionDrove digital marketing initiative for the entire organization by revamping digital strategy to focus on different lead funnel stages, revamping ad and content strategies, improving reporting capabilities, and improving UXImplemented Marketing Generated Application Dashboard in first 120 days of new positionGenerated 25% growth in Marketing Generated Applications in first 60 days of trackingReduced loan application abandon rate from 80% to 65% by identifying and reducing consumer pain points, leading to an increase in the number of completed applications Participated as a member of Leadership Team, Asset & Liability Management Committee, Crisis Management Team, Project Committee

Houston, Texas Area

Collaborated with leadership team to develop high impact strategic initiativesLed the launch of Zelle in digital banking, which led to 6X growth in transactions, 4X growth in users, and 2X growth in dollar volume in the first three quarters vs legacy P2P payment systemManaged all aspects of COVID-19 member communicationDeveloped and launched COVID-19 relief programs such as a Relief Loan, Automatic Skip-A-Pay, and fee waivers to help lessen the burden of COVID-19 on our members

Created and managed annual marketing plan and budget of nearly $1 millionOversaw all marketing projects including media, branding, and promotional campaigns, product rollouts, strategic targeted direct mail and email campaigns, marketing collateral, digital campaigns, and eventsDeveloped campaign that increased “Skip-A-Pay” fee income 148% and 263%, in November and December, respectively, over the prior 10-month averageManaged Pay Me 4 My Refi direct response radio campaign which was a mainstay from 2013 until 2019 and continually produced double and triple-digit ROI quarter after quarterLed the redesign of a new corporate website that reduced the number of pages from 400+ to 50

Executed over 50 marketing projects annually from creation to post-campaign reportingCoordinated and executed all updates and enhancements for website, corporate intranet, and in-branch signageUtilized CRM data for targeted marketing communicationsConducted implementation and training for promotions Managed social media networks including posting content, running ads, and responding to members

Created and maintained social media accounts and brand standards document based on current and best practicesDeveloped print and web collateral for general branding and promotional campaigns