Patrick Shay Email & Phone Number

Newtown, Ct, Us

Middlebury, Ct, Us

Clarksville, Tennessee, Us

Led and managed team of 6 internal sales and customer service representatives in all aspects of sales support for North American sales including customer service, tech support, prospecting, employee growth, sales coaching and career path management. Sales covered retail, distribution, wholesale, OEM, Law Enforcement and Military sales.Increased sales by 47% from 2019 to 2020. ($13.1 mil to $24.9 mil).Increased corporate margin by 8% leading to an increase of $1.9 mil in margin dollars for 2020. Increased Troy Industries market share by an average of 7% across key domestic accounts.Developed sales, margin percent and margin dollar goals by customer category and account.Developed and deployed voice of the customer (VoC) reporting across the enterprise to ensure the capture of timely and actionable customer feedback. Created internal reporting on quarterly sales and margin across customer category to ensure pricing and margin goals were met.Developed sales and pricing programs for all categories of customers (retail, distribution, wholesale, international, OEM, LE and MIL). Developed, deployed and led major account reengagement program and promotion. Led to an overall increase of distributor and wholesale partner satisfaction by 32%.

West Jordan, Ut, Us

Tenacious professional that served as a subject matter expert for Firearm sales and service processing. Flexible senior business leader that consistently demonstrated a “boots on the ground” leadership mentality. Initiated and spearheaded the Firearms Service Plan (FSP). Accomplished cross-functional liaison that easily develops rapport and leverages talent to increase profitability. • Provided sales leadership support for 33 locations and point of contact for FSP • Created and facilitated in-store training on FSP selling techniques for 33 stores and 400+ employees• Served as a liaison between store operations and the programming team to ensure that the point-of-sale system integrated seamlessly with the current sales process • Mitigated risks by partnering with the legal team in drafting terms and conditions of the FSP specific to the 38 states where the stores were located• Directed negotiations with key vendors to ensure the best pricing and processes for gunsmithing capital products• Led customer communication, social media marketing, and brand campaigns by partnering closely with Marketing department• Achieved 6% FSP conversion rate which exceeded goal of 2%• Participated in the development of service and pricing models for gunsmithing channel

Shelton, Ct, Us

• Cultivated the mission to promote, protect, and preserve hunting and shooting sports • Served as the company brand ambassador and partnered with buying groups to deploy NSSF retail-focused programs • Negotiated and collaborate with 300+ of the top independent firearms retailers in the country• Participated in strategic planning initiatives and implemented systems to increase program reach • Created industry specific performance benchmarks and measurements of success • Coached and developed leaders to understand business practices, key performance indicators, and the organizational mission

Columbia, Missouri, Us

• Managed all activities involved with the International Sales Department responsible for $10 million in annual sales• Developed SWOT analysis, action plans and key performance indicators for International Sales department• Developed and implemented marketing plan for MidwayUSA and Midway Europe for 30 countries• Managed diverse team of programmers, warehouse associates and professional sales team and kept them focused on priorities and execution• Developed and executed the MidwayUSA International Dealer and Distributor sales programs to meet specific sales and margin goals• Developed promotional plan for partners in Midway Europe that led to an overall sales increase of 44% • Maintained the Export Management System including the applicable licensing, shipping and record keeping requirements for international orders• Managed team responsible for designing, developing and maintaining web applications to meet Midway Europe needs to increase sales, market share, customer service automation, and customer satisfaction• Reported on sales, margin and inventory goals monthly to Senior Leadership Team• Created and maintained annual budget for department• Forecasted sales, margin and inventory levels for upcoming 3 years• Led negotiations for annual contract renewal for 9 partner countries of the Midway Europe Partner site

Columbia, Missouri, Us

• Created all Promotional Events including all ads for monthly flyer, web promotions, television ads and national magazine ads that led to an overall sales increase of 18%• Identified, researched and develop creative and profitable promotions for all marketing channels• Maximized profits by working with vendors to enhance margins, increase sales, negotiate better payment terms, reduce cost and increase inventory turns• Managed promotional information in the database including promotional estimates, promotional pricing and accurate placement of items in the correct promotional events• Allocated promotional ad blocks to maximize efficiency and profitability• Maintained promotional plan ensuring addition of new products and replacement of current ad blocks with higher performing ad blocks• Customized promotional events for trade channels, business categories and customer segments• Reviewed accuracy of promotional estimates and update future estimates accordingly• Reported accuracy of promotional estimates and financial results of all promotional events to Senior Leadership Team • Coordinated product placement in promotional events with Product Line Managers• Benchmarked competitor’s promotional prices and set promotional pricing accordingly

Columbia, Missouri, Us

• Managed all facets of creation and publication of annual 868-page master catalog with circulation of 500,000 pieces: including catalog design and flow, ad block size standards and articles • Created text and photo standards for web and print ads for all products• Developed and managed catalog flow plan and production schedule• Responsible for creation of approximately 48 magazine ads for national magazine publication• Managed team of 6 individuals in completion of all duties list above• Developed and maintained performance metrics for department and all team members