Patrick Shelton Email & Phone Number

Chicago, Il, Us

Reston, Va, Us

Working with 1/3 of Bentley dealers throughout the Americas Region to ensure Communications & Marketing plans are implemented. Design, collaborate with and support retailers in implementing MarCom activations. Ensure adherence to the Retail Marketing and Communications Policies

Motorsports Professionals is the World's Largest Professional Network that connects those who are involved with or wish to network inside the racing business. Our mission is to connect & make resources available to Linked-In members. F1, FIA, ALMS, NASCAR, WRC, SCCA. NHRA, Indycar, motor racing, marketing, open wheel.

Washington, D.C. Metro Area, Us

As a Strategic Manager, is responsible for development, execution, and continuous refinement of inclusive acquisition, loyalty, and retention marketing strategies: including current and future campaigns. In this role he has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels. This role requires entrepreneurship, passion for people, and collaborative prowess. Working closely with the cross functional Executive Team and leaders throughout the organization to build belief, drive buy in and participation.Duties include direction of Culture Change, Strategic Program Management, workforce development, Marketing & Comms, & Community relations.

Washington, D.C. Metro Area, Us

Responsible for the evolution of the Customer Experience with the goal of increasing sales and loyalty for Audi and its dealer body. Provide consultation regarding dealership processes that impact the customers. Plan, design, and implement processes as an industry re-thinks mobility and the consumer buying experience.

Reston, Virginia, Us

Act as the primary sales operations liaison between VWoA and the assigned dealers of my market to achieve volume retail vehicle sales and customer experience objectives.

Director of the full service marketing solutions for a multi-franchise privately held dealership group (domestic, luxury, and import) and a Tier 2 account through innovation and strategic/tactical execution. I manage a diverse multi-million dollar marketing budget that integrates Broadcast, Print, Direct Mail, Digital, Events/Promotions, social media, & OEM compliance. I deliver increased exposure, identify advertising spending efficiencies, and increase company profits through innovative marketing campaigns.

Scottsdale, Az, Us

Program Manager for OEM relationships with FordDirect, Chrysler (Shift Digital), and GM. Assisted on programs for Kia, Lexus, and Toyota. Addressed multiple self-inflicted management issues that created an environment of poor morale, inefficiencies, and client dissatisfaction. Through leadership, guidance, training, and empowerment processes created an improved environment and collaborative relationship with FordDirect client where none had existed previously. Wrote and hosted bi-monthly "Best Practice" webinar series. Led internal training initiatives such as ground breaking Automotive 101 and OEM Immersion for Scottsdale and Seattle based staff. Spearheaded DMS conversion program for 225+ enrolled Ford Dealers to enhanced SMRM program. Met all internal quarterly objectives, and promoted to Senior Operations manager in Phoenix prior to departure.

Urbandale, Iowa, Us

Lead and strategize the promotional, public relations, and sales, and marketing plan of Dealer Impact Systems. Responsible for the messaging and positioning of Dealer Impact in today's market. Develops the beneficial business and media relationships in automotive and digital marketing industries.

Oversees all aspects of the company including marketing, business development, promotions and operations for event Marketing entity

Denver, Colorado, Us

Responsible for leading and managing assigned Corporate owned retail Branches nationally. I am in charge of meeting all of my client's tactical & strategic marketing and advertising needs. I have overall responsibility for Agency output and supervision of client relationships, project management, data analysis/reporting, and local plan development.

New York, Ny, Us

- Consultant to (79+) Import & Domestic dealers on marketing/campaign strategies, tactics, & tools- Responsible for generating $8M+ media revenue objective through national, regional, & local automotive accounts- Recognized as an automotive media expert via summits, client consultation, blogs- DRIVE! St. Louis (9) long format marketing shows-Producer/Host- Programs have resulted in 14 % Y to Y revenue increase in a down market (-21%)- Introduced to market multi-media advertising platform designed to attack 200,000+ Used car market

New York, Ny, Us

Account Supervisor representing the advertising interests of the the 49 Dodge dealers of the St. Louis DMA.Responsible for managing the 6M+ advertising budget, strategy and implementation.Negotiated various marketing agreements including with the St. Louis Rams NFL franchise. Launches- Mega Cab, Charger, Magnum, Caliber pre-work

Detroit, Michigan, Us

-Work as the brand steward to ensure promotional messaging is on-brand -Lead Negotiator for: NHL (MN Wild, BlueJax), APBA, Hispanic Programs on behalf of GM-Developed existing (direct to consumer) Pontiac Street-Team/event marketing program-Evaluated multiple proposals using a specific ROI system to validate consideration for client.-Implemented measured lead program generating over 35,000 qualified leads for GM-Supervised promotional launch initiatives for: Vibe, Grand Prix, GTO, XUV, Canyon

-Responsible for managing the creative resources of large scale net based projects-Chief Strategist for client web architecture for varied applications (commerce, information, catalogs, promotions)-Managed and contributed to creative development process.-Marketing/promotional activities and associated budgets.-Initiated and Managed Motorsports Marketing Program

Washington, Dc, Us

Battalion Assistant Logistics Officer: Interviewed and selected to serve on Battalion staff. - Architect for battalion's operational deployment of over 100 mechanized assets and 500+ Persons- Led logistics staff of 10 enlisted Marines and officers. - Platoon Commander, Anti-Armor Platoon: Directly responsible for $3.2M in combat assets.- Ably mentored and trained 43 enlisted Marines for combat mission- Reservist Officer 2001-2003Frequently deployed in key leadership role as platoon commander, training evaluator during live fire events, or in providing field assessments of threats and tactics.

Post-Baccalaureate Program, Organizational Leadership

Bachelor Of Arts, History/Polisci

Education record