Patrick Sherry Email & Phone Number

Franklin, TN, US

Brentwood, Tennessee, US

Nashville, Tennessee, US

• Company shut down operations and then sold.
• Responsible for the development and execution of strategic marketing plan resulting in the best sales month in the history of the company as well as continuous MoM sales growth
• Oversaw all marketing operations including paid media, owned media, performance marketing, influencer marketing, creative and website optimizations for improved user experience and conversions
• Directed robust quantitative research to uncover key audiences, motivations, needs, use-cases and more
• Led the team in the design, content and development of new website to appeal to opportunity audiences as well as optimize for conversions
• Managed and led team members across various disciplines

Tallahassee, FL, US

• Developed and managed the agency marketing communications plan, inclusive of all new business and growth initiatives
• Evaluated RFI/RFP/RFQ's against set agency criteria to ensure quick decision making as well as strategic alignment with agency growth plans
• Worked cross-functionally to prepare and compose winning pitch presentations
• Oversaw updated website to better communicate agency value proposition, recent work, updated capabilities and thought-leadership; collaborated with UX/UI, design, SEO and interactive development teams
• Managed team dedicated to agency growth and new business

Nashville, TN, US

• Responsible for the management of all new business plans and activities
• Managed the development and implementation of annual agency marketing communications plans; collaborated with internal teams to ensure flawless execution
• Evaluated current market research to understand shifting consumer, market, cultural and competitive conditions
• Collaborated with all departments as appropriate to deliver strategic and successful RFI/RFQ/RFP’s, pitches, etc.
• Led efforts that resulted in acquiring 20+ new accounts generating $5M+ in annual revenue / AGI

Nashville, TN, US

• Oversaw, managed and directed a portfolio of multiple local, regional and global clients including Bridgestone, Salata Salad Kitchen, TriStar Medical System, Hunt Brothers Pizza, Tennessee Titans, and Cheekwood Estate.
• Led, mentored and grew a team of Account Managers of varying levels
• Member of Senior Leadership Team; collaborated and worked to achieve agency business goals while determining, shaping and working against future strategic agency goals
• Continued to lead new business efforts for the agency with Executive team
• Focused on growing client business organically through thought leadership and strategic planning

Nashville, TN, US

• Led account team for several clients, including Bridgestone, Tropical Smoothie Café, Hunt Brothers Pizza, Dayton, International Comfort Products (division of United Technologies), Tennessee Titans, Hunter Fans, and.
• Collaborated with all departments (creative, media, PR, social, digital, UX/UI, planning) to achieve the best results for assigned clients
• Worked closely with planning department as well as research agencies in an effort to develop insights and understanding of targets, industry, positioning, and strategy
• Oversaw all production for assigned accounts (video, digital, print, out-of-home, radio, social)
• Worked on core new business team, handling and coordinating every step from RFP responses through pitch presentations
• Managed client budgets and forecast agency revenue

Nashville, TN, US

• Led and managed integrated accounts such as Hunt Brothers Pizza, Tennessee Titans, and Break Time convenience stores.
• Managed team of junior level staff to ensure growth within the agency.
• Member of the new business team, coordinating RFP responses through pitch presentations.
• Elected to serve on several agency committees to improve operational efficiencies and employee recognition.

Atlanta, GA, US

• Developed and managed fully integrated marketing campaigns (creative, media, strategy, PR) for clients such as Coca-Cola, Krystal, Navy Federal Credit Union, YellaWood, Bottom Dollar Food, MedExpress Urgent Care, and.
• Coordinated all agency New Business tasks, including managing every aspect of RFP and RFI responses, compiling business, category, and competitive landscape information, and preparing pitch presentations
• Worked integrally with creative, media, planning, and public relations departments to ensure projects are delivered on strategy, on budget, and on time
• Managed media and creative development process, as well as entire production process (TV, radio, print, out-of-home, digital, social) for client campaigns
• Collaborated with brand planning for creative brief development, as well as brand strategy and positioning
• Managed and accounted for client budgets

• Managed planning and production for off-channel marketing campaigns including print, radio, digital, and outdoor
• Served as point of contact for all ad sales support services executed through marketing and on-air promotions
• Supported affiliate sales and marketing in managing production of marketing materials, cross-channel promotional spots, and leveraging internal assets for customized promotions
• Oversaw planning, strategy, and execution for all off-channel team/conference partnership marketing and promotional assets (7 pro teams, 3 college conferences, 3 SEC school partnerships)
• Leveraged team/conference partnership marketing assets to drive the FOX Sports regional brands as well as to identify added-value opportunities for sponsors
• Assisted in planning for special events, including production for marketing materials and fulfilling premium requests

Atlanta, GA, US

• Assisted Client Services department in day-to-day activities
• Assisted in developing media plans for clients, including presentations
• Developed positioning and competitive reports for clients

Philadelphia, Pennsylvania, US

• Created and implemented marketing plans for various events
• Developed and executed public relations plans used for various events, which included writing press releases, coordinating talent phone interviews with radio and print media, setting up events, and working with advance.
• Worked closely with promoters in order to maximize sales for each event
• Developed and implemented grassroots marketing campaigns
• Worked with group sales to tie department into overall marketing plan to maximize sales
• Collaborated with promoters to establish and maintain a budget for various shows

Philadelphia, Pennsylvania, US

• Developed and implemented integrated marketing campaigns for events
• Collaborated with promoters to increase ticket sales for each event
• Oversaw public relations for events, which included establishing key relationships with media, writing press releases, and handling on-air TV and radio interviews

Bachelors, Advertising

Masters, Sport & Entertainment Management