• Developed new partnerships and projects with Institutions and retail crypto investors to drive market growth.• Devised and managed a comprehensive Growth Strategy and Marketing plan for the brand, utilizing Affiliate Marketing, PR and partners.

- Growth Strategies and Influencer Marketing for Bybit - Marketing and Go-to-Market strategy for Passfolio (Mobius)- Marketing support for a NFT launch (MiBR & Bybit) Innovation - Prepared and presented Agile Innovation Workshop for L´Oréal Brazil in partnership with VentureHub Campinas. Subjects covered Human Centred Design Innovation methodologies, Lean Startup (Customer Discovery + Customer Validation) and Agile project management. - Prepared and Presented Talk about Innovation in Marketing for CRA - Regional Administration Counsel: how innovation changes marketing in terms of product marketing, customer experience and product management in the era of Technology.Marketing and Copywriting for Digital Education - Copywriter and traffic manager for Encontro Imaginal - 3 products- Copywriter, traffic manager and designer for Workshop Futuros Possíveis

Global Derivatives and Spot Crypto Exchange- Regional Market Expansion - Business Development with partners and affiliates.- Growth and marketing strategy.- Creating the regional team marketing and channel strategy, providing full strategic and operational support for growth and marketing operations.- Run consumer data analytics and results for the regional team.- Conduct detailed competitor research on products, campaigns, advertising, sponsorships, and strategy.- Structure the user value proposition definition and growth strategy creation for the region.- Source and engage local Partners for new projects.- Collaborate across multiple departments, including product, operations, and paid marketing to analyze our growth funnel and identify areas for cost reduction or performance improvement.

- Helping Social Impact Entrepreneurs through lean startup and strategic design principles.Mentored 2 Startups in Guatemala and Egipt.

Working with the Advisory team in Management Consulting and Financial Advisory projects for mid-cap companies. Roles and responsibilities:- Management consulting: business strategy & innovation- Financial advisory: business and project valuations for mergers and acquisitions (M&A), capital structuring, and capital raising

As a UX Researcher with design and business background, I was tasked with designing new digital products and business strategies for clients. I used user-centric methodologies to collect and analyse data to identify new opportunities and design digital solutions that combine business strategy and economic relevance, technical viability and user-centricity. Responsibilities included:- Planning and executing digital transformation projects using user-centric methodologies such as design thinking and lean startup.- Defining new business rules for digital services assuring alignment with clients' objectives and strategies.- Assuring pristine UX practices in the development of digital experiences, using user research data, prototyping and testing to validate the best implementation. - Managing teams of up to 6 multidisciplinary professionals (UX research & UX design) in connection with UI providing technical guidance and coordinating deliveries and Quality Control. - Organizing and presenting solutions to C-Level and Directors. - Documenting designs for clients developers, product and design teams. Projects executed:- Map the complete user journey of business banks services, using research and UX benchmark, to prepare a set of strategic and technical guidelines for digital channels and product teams. - Coordinate weekly design sprints with designers, developers and product teams to design 7 microservices for a retail credit card bank.- Understand the needs of Brazilian public teachers to conceptualize and develop a new digital service interface and business rules for an EduTech.

Passfolio is a US-based crypto company that pivoted from an ICO to address the foreign investment market in Brazil, providing access to US stocks and Crypto coins using a friendly app. As a marketing and research consultant, I worked with product, dev and design teams to validate the new product fit to the Brazilian market, understanding users relationship with stocks, ETFs and crypto assets, validate the no-fee investment business model - similar to Robinhood app - and draft a pre-launch and go-to-market strategy. Passfolio was launched in August 19 and allows Brazilians to invest in the US stock market and cryptocoins starting with $1.Remote Work

Activities: IE Technology and Innovation Coordinator:Organized an event about Innovation Culture with BBVA, BTS and INSITUM. IE Photography Coordinator:Organized the first Photo Walk in IE. StartUp Lab Class Representative Collaborator at the Foro Brasil España 2018: prepared video streaming and managed social interactions. Exchange student at Singapore Management University: Business trends for management in Asia at SMUStartup lab: Worked for 6 weeks to develop a startup concept with weekly pitches to investors and mentors. Courses:Digital strategies for consumer goodsEntrepreneurial acquisitionFinancial statement analysis & valuationM&A for startupsGeopolitics for business peopleHow to expand a company internationallyIntelligence tools for business peopleMaximize your negotiation power & successFinancial Modeling for LBOs, Private Equity and Venture Capital for Startups

INSITUM was a global innovation consultancy with Fortune 500 clients. It was acquired by Accenture and incorporated into Fjord in 2019. Responsibilities included: - Planning and executing strategic design projects, using varied design methodologies and incorporating marketing and branding concepts.- Design and facilitate creative and innovation workshops and training to clients teams. - Coordinating multidisciplinary teams of up to 3, providing support with project planning, execution and troubleshooting, accurate use of user research methodologies and business strategy guidance. - Organizing and presenting solutions to the CEO and CIO and Directors. - Documenting technical and strategical innovations for clients developers, product and design teams.- Mentoring colleagues on different subjects related to career and projects. Projects Executed:- Design the recruitment process of an innovation mentorship program, using user data to identify "innovation personas" and combine them into teams to increase potential project outputs for an Innovation Mentorship Program. - Redesign how clients assess and manage their investment portfolios through their client's page and mobile app, for the biggest investment platform in Brazil.- Conducted strategic research to map the patient journey of coronary disease to co-create with the client the go-to-market strategy for a new generation of coronary stents.- Map the treatment journey of Leukaemia and Lymphoma treatments to co-create a 5-year roadmap of new services to support patients and doctors. - Executed exploratory research and field tests for Google platforms with more than 100 million.- Collect and interpret user data about digital payments in Brazil to guide Facebook into the use of boletos for paying ads.

• Developed complete social media brand strategies for brands under Pearson's Educational group;• Conducted field research in Brazil for Motorola's rebranding process under Google ownership.

Teaching Mobile Marketing for 3 intakes of the Digital Marketing Graduation

Outform is a multinational Display Shopper Agency, with HQ in Miami and Israel, and presence in several countries worldwide; major clients are Fortune 500 companies, including Motorola, Microsoft, Samsung, among others.As key account manager for Motorola, I coordinated new product imports and initial set-up, preparing units to be distributed Digital Displays to stores in Brazil with a total value of USD 1.2M. Provided technical assistance, preparing documentation and support to service providers solve different issues. Negotiated and built a partnership to provide nationwide technical support under 3 days, using a network of independent technicians that provided that covered over 1000 retail displays in 200 cities, reducing the time of assistance response in 10x.Remote Work - HQ based in USA and Israel.

Coordinated and executed digital solutions and projects for the LATAM offices (over seven countries) • Managed updates for digital marketing campaigns and ads for Brazil, with manuals to replicate in other countries;• Operated a social media CRM, which decreased complaints in digital channels by 40%;Coordinated the planning and execution of Google Adwords Campaigns with a USD 0.8M yearly budget.

Triunfo is an Advertising and Marketing agency focused on the healthcare industry with 20 to 25 big labs and other business.Created a concept for an endomarketing campaign that helped to increase motivation and sales for a Sanofi-Aventis sales team;• Developed a strategic plan for a nationwide campaign to create awareness about chronic pain, which became a recurrent social program for the company;• Responsible for creative planning for campaigns from companies like Roche, Eurofarma, Zodiac Pharma and EMS.

SMB is a Book Club, the Biggest of the genre and one of the 5 biggest clubs in Sweden, with 38.000 members and publishing up to 30 titles per year.- Coordinated the re-design of the main website, - Planned and executed Google Adwords campaigns linked to subscriptions platforms, leading to a 40% reduction in new customer acquisition costs.

The biggest German Chamber outside Germany. The Trainee program is the main front of new members and contact with the market.