- adidas, Puma, Ralph Lauren, Holt Renfrew, eBay, OLG, Canada Goose, Armani, YSL, Herradura, Smirnoff, Coors, Warner Music, H&M, NHL PA, Dyson, Hyundai, Harry Rosen + more- Led all media and content sales activity in Canada and one of four directors on the leadership team in North America- Doubled YoY revenue and tripled average campaign deal size in Canada- Nurtured new relationships with media agencies, creative and PR agencies, and directly with brand companies for proactive opportunities and RFP responses- Collaborated with VP of Brand Partnerships, North America, and VP of Global Emerging Markets to strategize local market growth- Managed a remote team of three across brand partnerships and account services, while working cross-functionally with multiple teams in NY and LA (media strategy, ad ops, editorial, creative, production)- Oversaw the development of integrated creative proposals and media plans, and led all client-facing presentations

- Hennessy, Stüssy, Stone Island, Burberry, Holt Renfrew, Vitaly, Hudson’s Bay, Timberland, Red Bull, Arc’teryx, UGG- Drove growth through bespoke brand partnerships and ad sales- Implemented a sales model and infrastructure to support advertising: competitive rate card, compelling value proposition, pitch and sales collateral, documentation (insertion orders, SOWs for custom partnerships)- Launched Print Issue One in November 2021 with 17 global stockists and DTC- Developed a large-scale integrated program with Hennessy activating creative entrepreneurs. BREAK BARRIERS included original content, website and event production, an unscripted live talk event in Toronto and a grants program later executed by Hennessy- Executed a pro bono fundraising campaign for Nia Centre for the arts through commissioned merchandise from multiple Black artists. For promotion we hosted a 4hr studio livestream benefit with 4 DJs as an homage to concert benefits in the past- Organic press mentions include Hypebeast, Resident Advisor, Soho House, Rolling Loud, Trippin World

Actual Source, Padmore & Barnes

American Express

Arterra Wines

Goose Island, Hoegaarden, Foot Locker, Johnnie Walker

Fido, Canon, Google, Sony, Palm Bay