As SVP International Marketing at HelloFresh I lead our marketing efforts across 7 brands in 17 markets. We're scaling a once-in-a-generation business, and the ability to permanently improve how millions of people feed themselves and their loved ones.Prior to HelloFresh I was the Chief Marketing Officer at Zepz, a leading global money transfer platform that operates multiple brands, including WorldRemit and Sendwave, to serve migrant communities around the world. With over 15 years of experience in marketing and brand management, I have a passion for building and scaling disruptive brands that drive growth and customer loyalty in high-growth and highly regulated environments.As a tech-centric global marketing leader, I have worked with some of the most innovative and disruptive companies in fintech, ridesharing, mobility, and tech, such as N26, Uber, and TomTom. I have led diverse and distributed teams across 40 countries and multiple lines of business, covering research, analytics, marketing strategy, performance marketing, CRM, program management, product marketing, content marketing, corporate & consumer comms, social media, and regional marketing. I thrive at the intersection of analytics, strategy, creativity, and execution, and I believe in empowering and enabling my teams to build with ownership and vision. I am also an active investor and advisor to several startups in the fields of mobility, martech & analytics, telco, and fintech.