Catholic School Marketer and Fundraiser

After sustained success as Director of Admissions and Public Relations, I was asked to fulfill a leadership void in development efforts for the school. As Director of Advancement, I:-Lead the school’s plan for the expansion of the Office of Advancement.-Evaluated and improved our program assets to create meaningful and compelling stories that will appeal to existing and potential donors.-Overhauled the system with which donor data is tracked, allowing the school to make… Show more After sustained success as Director of Admissions and Public Relations, I was asked to fulfill a leadership void in development efforts for the school. As Director of Advancement, I:-Lead the school’s plan for the expansion of the Office of Advancement.-Evaluated and improved our program assets to create meaningful and compelling stories that will appeal to existing and potential donors.-Overhauled the system with which donor data is tracked, allowing the school to make moretargeted appeals.-Set goals for new student recruitment, donations, and alumni involvement.-Advised the President and Principal on school matters relating to donor relations andmission advancement.-Provided guidance for the strategic direction of the school.-Oversaw the Office of Admissions and staff. Show less

I led Trinity High School’s Office of Admissions and Public Relations with vision, creativity, and strategic planning. As Director of Admissions and Public Relations, I:-Was responsible for creating, implementing, and evaluating marketing programs and systems to attract and enroll students who fit the mission and values of Trinity High School.-Increased and stabilized enrollment by implementing outreach programs and putting an emphasis on customer service and… Show more I led Trinity High School’s Office of Admissions and Public Relations with vision, creativity, and strategic planning. As Director of Admissions and Public Relations, I:-Was responsible for creating, implementing, and evaluating marketing programs and systems to attract and enroll students who fit the mission and values of Trinity High School.-Increased and stabilized enrollment by implementing outreach programs and putting an emphasis on customer service and transparency.-Increased the school’s brand awareness and reputation in the market.-Planned and executed events for prospective families, including open houses, information sessions, and social gatherings.-Implemented an extensive tuition assistance and scholarship program, which includes funding from the Ohio Department of Education, Catholic Diocese of Cleveland, and Trinity High School.-Built custom, automated response systems for website actions taken by prospective students and their parents to better guide them through the admissions process.-Communicated organization news via website, social networks, weekly electronic newsletter, and media releases to faculty/staff, parents, donors, alumni, and members of the media.-Maintained the integrity of the school’s brand and visual identity.-Designed all brochures, flyers, postcards, email marketing campaigns, and web content.-Created marketing content for print, interactive, and social campaigns.-Carefully selected print, web, and social advertising opportunities to maximize ROI.-Managed separate admissions and public relations budgets. Show less

Trinity Support Services, Inc. (TSS), a division of Trinity High School, provides marketing, branding and printing services to small businesses and organizations in the greater Cleveland area. Low overhead puts TSS in a unique position to deliver industry-leading products and services at a much lower cost than competitors. Part of the profits are used to reduce the students' tuition who staff TSS.In addition to setting the vision for and helping to launch TSS, I:-Supervise the… Show more Trinity Support Services, Inc. (TSS), a division of Trinity High School, provides marketing, branding and printing services to small businesses and organizations in the greater Cleveland area. Low overhead puts TSS in a unique position to deliver industry-leading products and services at a much lower cost than competitors. Part of the profits are used to reduce the students' tuition who staff TSS.In addition to setting the vision for and helping to launch TSS, I:-Supervise the Project Manager and student staff.-Develop and manage the annual TSS budget.-Purchase capital equipment.-Assist with sales of TSS products and services.-Manage a network of vendors for job overflow.-Ensure job completion and quality control. Show less

I was responsible for developing the designer's websites. I coded both static and dynamic websites for a variety of clients ranging from retail to law.