Managing Partner
Digital Arkitect, Inc.
Orange County, California Area
Companies Include: Kerr Dental, PentronSuccessfully developed, managed, and implemented digital marketing and communications strategies in order to generate leads and improve brand positioning.• Created and implemented inbound marketing campaigns for multiple product launches in order to drive awareness and maximize lead generation.• Managed print and digital materials for conferences, product launches, quarterly promotions, sponsorships, educational events, and direct mail pieces. • Worked with dental publication partners to promote education, brand awareness for dentists and dental assistants. • Managed digital marketing channels such as SEO, social media, ppc campaigns and retargeting.• Launched and managed iPad applications• Monitored, Analyzed, and reported KPIs on all marketing campaigns using Google Analytics and Hubspot Reports • Defined, owned, and executed overarching digital marketing strategies