Patrick Wong Email & Phone Number

United States

Remote First, US

Currently leading Design & Research for the Developer product group at Coinbase

Remote First, US

• Head of Design for Payments, Subscriptions, and Decentralized Apps
• Led team in creating vision, strategy, and end-to-end experience for new Earn experience within Retail app, which introduced new dedicated experience for customers to track earnings on Coinbase and discover.
• Led team in creating end-to-end north star vision and product strategy for in-app Payments experience, unifying our payments products into a holistic product offering. Redesigned P2P payments experience, introduced.
• Led team in creating end-to-end north star vision for our decentralized app marketplace and wallet
• Recipient of "High Impact Award", an award given to recognize top 10% of performers at company

Remote First, US

• Head of Design for Platform org which consisted of 6 product pillars: Payments, Onboarding, Identity, Commerce, Taxes, and CX Tools
• Hired and scaled Platform Design org from a team of 2 to team of 30+ Design Managers, Product Designers, UX Researchers, Content Designers, and Illustrators
• Partnered with Sr. Director of Product and led design vision and team to launch suite of Payments products: Coinbase Pay, Remittances, Direct Deposit, Apple Pay, and more, driving +$XXXM in annual revenue in 2021
• Created a unified vision and product experience for onboarding users across our products; Unified 14 different login experiences across products into a single login experience; launched a brand new Tax center experience
• Led team through regular design reviews with C-level and executive leadership team
• Partnered directly with VP of Product and peers in cross-functional leadership team: overhauled operations by introducing new product and design review processes; led workshops to drive vision and strategy for emerging.

Remote First, US

• Head of Design for 3 product groups: Design System, Ecosystem, and Platform
• Led company in creating the Coinbase Design System – hired and led 20+ person team of Systems Designers, Content Designers, Illustrators, and Motion Designers; Shipped MVP component library; Drove cross-functional.
• Led the creation of the NFT marketplace at Coinbase – pitched and drove creation of concept at company, aligning executive leadership and partnering directly with VP of Product to bring MVP experience to life; Hired.
• Drove creation of Design org hiring and interview process at Coinbase, introducing structured and standardized interview formats and prompts, interview guidelines, evaluation criteria, and company-wide interview.

San Francisco, CA, US

• First Design Manager at Lyft (promoted in 2016)
• Head of Design for Driver Experience
• Hired and led 20 person team of designers, researchers, and design producers working across 14 different product teams, including core app experience, driver earnings, rewards, and growth teams
• Led team in developing north star vision and redesign of Driver App which resulted in: increased driver satisfaction score, decreased driver cancellation rate, increased driver utilization, and increased driver hours.
• Responsible for developing Design org interview process and hiring guidelines, which were used to scale Design org from 5 to 160+ people
• Improved product quality by partnering with VP of Design to roll out company-wide Quality Principles, and developed design crit worksheets to create a structured design feedback process around our quality principles

San Francisco, CA, US

• Lead Product Designer on the Driver Experience team, led the team in crafting end-to-end experiences across iOS, Android, and Web. Also led the design of several Passenger and Enterprise products.
• Fourth Designer hired at Lyft – shaped numerous design team processes and operations such as: introducing structured presentations and guidelines for sharing work with executive team, and led internal trainings and.
• Organized iOS for Designers course to increase engineering knowledge within the design teams across the company
• First Designer to lead a team to win company hackathon
• Organized sold-out "Prototyping and Design" design industry panel with co-founders of prototyping tool Pixate, and presented keynote speech to 200+ person audience
• Speaker & led workshop at PARISOMA on Responsive Web Design fundamentals

San Francisco, California, US

• Led the design of the Mobile Service Communities product, creating a system of responsive interaction and visual design components including: navigation, search, and feed
• Led the redesign of the Chatter People page experience
• Mentored and managed junior designers on team
• Partnered closely with product management, developers, director of design, and other stakeholders to develop product vision and strategy for Mobile Service Communities
• Collaborated with our user research team to develop our product's research strategy and helped conduct several usability studies to test and validate concepts and designs
• Developed course material and taught introductory front-end development classes to our designers and developers

• Grub Snapper was a community for food bloggers and photographers to share and discover delicious recipes

• Freelance UX/UI Design, web design, Drupal implementation, front end development, and design strategy for startups and small businesses