Patrick Hare Email and Phone Number
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The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. Through a variety of platforms the Institute engages, informs and empowers its members and the industry at large. The Institute's mission: To foster best practices and a deeper understanding of all marketing efforts and touch-points that influence and culminate in purchase decisions at retail.At the Institute, we teach and enable learning about all best practices for marketing along the entire path-to-purchase, culminating at retail. Through a variety of different platforms, we seek to accumulate, interpret and share news and information relevant to advancing the art and science of shopper marketing.- Members-only website- Shopper Marketing magazine- Educational conferences including the Shopper Marketing Summit- Trade shows and events including Shopper Marketing Expo, StratConn Business Meetings and League of Leaders- Online education through the I-Seminar series- Multiple e-newsletters
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Kraft Foods GroupNew York, Ny, Us
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Director, Member DevelopmentPath To Purchase Institute Jul 2015 - PresentChicago, Il, Us
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Director Of Industry DevelopmentKraft Foods Group Jan 2011 - Mar 2015Promoted to design and execute a unified business-to-business communication plan across an $18B food group. Led national events/trade shows, traveling ~50%. Built strong relationships with customers and industry associations (FMI, NACS, NACDS, and NGA) through externally-focused service.Integrated Communication Strategy Leadership√ Developed unified, powerful integrated marketing campaigns that spanned multiple channels, including Drug, Convenience, and Food. √ Drove successful launch of a category leadership initiative that resulted in 80K unique visitors to www.kraftcategoryleadership.com. Produced 600K digital and 780K print impressions. Industry Event Leadership √ Ensured strategic print and digital campaigns delivered a consistent, compelling brand message. √ Exceeded aggressive goals while executing 15+ industry events―designing strategic framework, key messaging, and suite of tools.
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Director Of Strategy, Merchandising, & Communications – Convenience ChannelKraft Foods Group 2008 - 2011Recognized for entrepreneurial mindset while building Convenience Channel. Guided efforts of a sales/broker network and marketing team, maintaining strong personal presence and open communication. Developed a digital campaign strategy for Immediate Consumption, traditional/digital media plan for Kraft Insights database, and digital marketing tools suite. Delivered consistent and creative message across platforms.√ Gained competitive edge by launching first Kraft Convenience Store business-to-business web portal―www.kraftinsights.com―reaching 150K independent retailers. Site promoted Kraft capabilities. √ Instituted a trackable, two-way communication program that integrated a 15K customer base.√ Established the Customer Round Table, with 20+ participants and now in 6th year. Educated national retailers and gained input on new products and capabilities, as well as built sustainable relationships.
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Director Of In-Store Merchandising – Center Of ExcellenceKraft Foods Group 2001 - 2008Developed strategic vision of in-store merchandising for Kraft, working with individual business units and brands to drive revenue, volume, and share. Led initiatives that reduced costs and boosted productivity while directing team of 13 merchandising and communication managers who oversaw agency resources, POS manufacturers, and POS operations/logistics. Administered a $97M budget. √ Led RFP Program that saved $5M in productivity, increased resources, and enhanced capabilities.√ Conceptualized and strongly advocated for centralization of in-store merchandising functionality that exploited synergies, simplifications, productivity and operational excellence.
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Director Of In-Store Merchandising & Sales CommunicationsNabisco Biscuit Company 1998 - 2001Directed team of 10 merchandising and communication managers. Managed $53M merchandising budget to support the Nabisco Biscuit Division and DSD Sales Organization. √ Spearheaded Center Store Aisle Reinvention by developing and executing Mom's Kitchen program, connecting with shoppers on an emotional level and resulting in 92% positive response rate. √ Streamlined communication by launching web-based sales planning intranet site. -
Manager: Sr. Group Consumer Promotion; Group Consumer Promotion; Consumer PromotionNabisco Biscuit Company 1995 - 1998
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Trade Marketing & Consumer Promotion ManagerBristol-Myers Squibb 1989 - 1995Lawrence Township, Nj, UsProduced results through strong strategic development, execution, and management of all Trade and Consumer communication plans on $42M portfolio of business; managed $32M in trade funding.Additional titles: Manager of Regional & Professional Marketing; Consumer Promotion Manager; Senior Trade Marketing Planner; Direct Sales Representative (1989 – 1993) -
Unit Manager, Field SalesColgate Palmolive 1985 - 1989New York, New York, Us
Patrick Hare Skills
Patrick Hare Education Details
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Saint Joseph'S UniversityFood Marketing
Frequently Asked Questions about Patrick Hare
What company does Patrick Hare work for?
Patrick Hare works for Kraft Foods Group
What is Patrick Hare's role at the current company?
Patrick Hare's current role is Director, Member Development at Path to Purchase Institute.
What is Patrick Hare's email address?
Patrick Hare's email address is pa****@****aft.com
What is Patrick Hare's direct phone number?
Patrick Hare's direct phone number is +177399*****
What schools did Patrick Hare attend?
Patrick Hare attended Saint Joseph's University.
What skills is Patrick Hare known for?
Patrick Hare has skills like Shopper Marketing, Consumer Products, Merchandising, Customer Insight, Fmcg, Marketing Strategy, Strategy, Management, Trade Marketing, Cross Functional Team Leadership, Grocery, Brand Management.
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