Patrick Hare Email & Phone Number

New York, Ny, Us

Chicago, Il, Us

Promoted to design and execute a unified business-to-business communication plan across an $18B food group. Led national events/trade shows, traveling ~50%. Built strong relationships with customers and industry associations (FMI, NACS, NACDS, and NGA) through externally-focused service.Integrated Communication Strategy Leadership√ Developed unified, powerful integrated marketing campaigns that spanned multiple channels, including Drug, Convenience, and Food. √ Drove successful launch of a category leadership initiative that resulted in 80K unique visitors to www.kraftcategoryleadership.com. Produced 600K digital and 780K print impressions. Industry Event Leadership √ Ensured strategic print and digital campaigns delivered a consistent, compelling brand message. √ Exceeded aggressive goals while executing 15+ industry events―designing strategic framework, key messaging, and suite of tools.

Recognized for entrepreneurial mindset while building Convenience Channel. Guided efforts of a sales/broker network and marketing team, maintaining strong personal presence and open communication. Developed a digital campaign strategy for Immediate Consumption, traditional/digital media plan for Kraft Insights database, and digital marketing tools suite. Delivered consistent and creative message across platforms.√ Gained competitive edge by launching first Kraft Convenience Store business-to-business web portal―www.kraftinsights.com―reaching 150K independent retailers. Site promoted Kraft capabilities. √ Instituted a trackable, two-way communication program that integrated a 15K customer base.√ Established the Customer Round Table, with 20+ participants and now in 6th year. Educated national retailers and gained input on new products and capabilities, as well as built sustainable relationships.

Developed strategic vision of in-store merchandising for Kraft, working with individual business units and brands to drive revenue, volume, and share. Led initiatives that reduced costs and boosted productivity while directing team of 13 merchandising and communication managers who oversaw agency resources, POS manufacturers, and POS operations/logistics. Administered a $97M budget. √ Led RFP Program that saved $5M in productivity, increased resources, and enhanced capabilities.√ Conceptualized and strongly advocated for centralization of in-store merchandising functionality that exploited synergies, simplifications, productivity and operational excellence.

Directed team of 10 merchandising and communication managers. Managed $53M merchandising budget to support the Nabisco Biscuit Division and DSD Sales Organization. √ Spearheaded Center Store Aisle Reinvention by developing and executing Mom's Kitchen program, connecting with shoppers on an emotional level and resulting in 92% positive response rate. √ Streamlined communication by launching web-based sales planning intranet site.

Lawrence Township, Nj, Us

Produced results through strong strategic development, execution, and management of all Trade and Consumer communication plans on $42M portfolio of business; managed $32M in trade funding.Additional titles: Manager of Regional & Professional Marketing; Consumer Promotion Manager; Senior Trade Marketing Planner; Direct Sales Representative (1989 – 1993)

New York, New York, Us