Svp, Commercial Business Segments & Enterprise Chief Marketing Officer
Indianapolis, Indiana, Us
Proposed and then led transformation of the operating model to establish national P&L leaders for core and new business segments, greatly improving the company’s decision-making agility, innovation velocity, and operating efficiency. Drove profitable growth and competitive advantage through the design, development, and execution of synergistic product, marketing, pricing, and distribution solutions. Directed the financial and operating performance for ~17M members and a ~$32B portfolio across 14 states and 7 customer segments (Individual, Small Group, Large Group, Labor, Student Health, Group Retiree and Stop Loss)In my role as CMO, I led branding, consumer experience and insights, marketing initiatives, communications, and digital solutions across the enterprise, growing the business while building trusting relationships and confidence.