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Patrick is a SaaS GTM Revenue Leader. His expertise is 20% Product Context, 30% Marketing Competency & 50% Sales Leadership (SDR, Sales, Accounts, Success, RevOps). He is a revenue architect, sales leader, & MarTech strategist with a passion for driving sales, and motivating & leading B2B SaaS org’s for nearly 20-years. Through full-stack marketing strategy, revenue operations excellence, & sales leadership, Patrick empowers enterprise, commercial, and partnership paths to market with a marketing-led, sales driven approach to winning & retaining customers. As a Customer Experience subject matter expert who can sell, Patrick aligns GTM strategy with marketing tactics, sales execution, customer success, RevOps, & tech stack. The sweet spot for his expertise is making revenue repeatable in mid-market and then moving up stream to enterprise buyer enablement. He's a dual threat who can carry a bag to help win large deals while also providing the revenue team with sales leadership, revenue frameworks, coaching & enablement, and deal negotiation excellence. Patrick's super-powers are understanding how diverse global businesses operate within their corporate KPI’s, and in turn, what motivates business units & individuals to succeed. Overall, he helps connect GTM strategy with marketing tactics, sales execution, customer success, RevOps, and tech stack. Patrick obtained a Bachelor of Science in Business Administration (BSBA) in Marketing from John Carroll University and an International Business Concentration from Bond University. Additionally, during his professional career, he obtained an Executive MBA from Rochester Institute of Technology and most recently, a Certificate of Completion for Chief Revenue Officer (CRO) School from Pavilion University by Sam Jacobs.
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Director, WestTwilio Apr 2021 - PresentSan Francisco, California, UsFront-line manager of 7 Commercial & Strategic AE's with $19M ARR. 2022: 109% net new ARR ($11.4M ARR). 130% software ($3.7M).2021: 101% to new ARR objective. 160% NRR on $6M BoB. Bar Raiser. Charged with serving our customers by providing subject matter expertise and strategy for the market-leading, best-in-class Customer Data Platform (CDP). Nominated & top performing Twilio Bar Raiser interviewer across all non-technical, Director level roles.
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Growth Advisory Board MemberXembly Dec 2022 - Feb 2023Seattle, Wa, UsThe Growth Advisory Board (GAB) plays a key role in advising on Xembly's innovation and long-term strategy to drive further adoption of Xembly within new and existing markets. As an active member of the GAB, my role is to help introduce select brands to Xembly for both direct sales and business development opportunities. -
Gtm AdvisorGenbaai Mar 2021 - Aug 2021Seattle, Wa, UsGenba was successfully acquired by Real Wear in June 2022GTM advisory services to the CEO offering expertise in SaaS GTM architecture, revenue operations, marketing programs, sales execution, and vendor management. Introduced via Pioneer Square Labs studio and Fortive. -
Vp Sales & MarketingApptentive Jun 2018 - Jan 2021Seattle, Washington, UsAppentive was successfully acquired by Alchemer-Survey Gizmo. - 3rd-level manger of 25+. - 188% CAGR from $5-11MM ARR on Deloitte Fast 500 w/ 39% GAAP growth. - 2x expansion ARR & 15% lower CAC than SaaS Series-B cohort at 86%+ gross margin.- Enterprise: Verizon, AT&T, TMO, Focus Brands, Discovery, Capital One, FanDuel, Zillow, JetBlue, Safeway, Philips. - 10 successful quarterly board meetings. Ownership of lead generation, new deal creation, retention, cross-sell & upsell, packaging and pricing. Full lifecycle ABM. As our CRO, I led our charge to deliver category-defining, CX enriched With emotion SaaS platform & managed services to our clients. I function as tip of the spear for our new analytics platform, given my deep subject matter expertise and enterprise sales experience. -
Director, Commercial BusinessMarchex Feb 2013 - Jun 2018Seattle, Wa, Us2nd-line manager for $17MM ARR speech analytics P&L. - Drove 170% YoY MRR managing 15+ in General Business sector. - Coached 4000+ reps/managers over 100 markets for VAR (AT&T). General Management. Head of P&L for SMB, commercial and major account business for Marchex as a customer advocate to our "Power Users". Focus on new revenue growth through direct sales, agency, and channel partners. Drove 170% YoY MRR growth from channel & direct team sales managing team of 12 (AE + remote team). Owned & implemented key systems in business & marketing tech stack, including Marketo & SalesLoft. SME consultant to clients on SEM, attribution, speech analytics, BI, full-stack marketing & sales performance metrics. Launched predictable revenue model with SDR channel. Stabilized churn by directly coaching over 4000 partner sales reps for #1 revenue strategic account, DexYP. Hosted over 100 national sales-training workshops. Fun Fact: Earned Marriott Lifetime Platinum status, United 1k, and Alaska MVP Gold 75k in the same year traveling to close clients - it pays to get on a plane for F2F deals. -
Director, Channel & International SalesLegacy Imaging, Inc. Feb 2012 - Feb 2013Head of marketing and sales at this VC backed startup. Legacy Imaging was an investor-back manufacturer, distributor & white-labelled partner of recycled / remanufactured office products. The company folded in 2013 due to maquilladora issues and VC funding being pulled.Daily border crossing for 2-weeks every month in Nogales, Mexico. Setup 3 VAR channels and drove partner marketing enablement with AAFES, Staples, and InkStop. Observed & analyzed NAFTA maquiladora regulations on biz ops, finance and tax strategies. I personally launched disruptive new D2C e-commerce brand as the Head of Product through e-commerce channel. The brand was GreenDirectInk with a focus on sustainability and a full-cycle delivery, meaning we worked to sell the ink then recycle those same components, feeding to reduce OpEx and increase margin. I worked with a vendor on setup of ERP & SFDC CRM and the sales coaching of our inside sales team.
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Senior Product Manager, Search MarketingCerberus Capital Management 2011 - Feb 2012New York, Ny, UsOwned P&L, strategy & UX for $25MM revenue B2B2C SEM advertising product with 26,000 customers across 4 vendors: Web.com, Yodle, internal development, and offshore in Puerto Rico & India. Functioned as product manager and product marketing manager with heavy business lens. Drove 46% growth and 23% reduction of product churn. Core team responsible for new digital products with comprehensive product strategy. Balance needs of the street, holding company, CMR, & end-consumer SMB's. -
Regional Manager, Northeast Digital SalesVivial 2009 - 2011Dayton, Oh, Us2nd Line Manager - Championed Berry’s Northeast region to 108% of $50mm sales objective with 153% increase in digital product penetration while leading 5 supervisors & 50 reps. - Managed assets at RochesterLocalLeads.com. - Upheld the only Company-level Google Adwords Certification across 5,000 person company. -
National Account Manager & Sem LeadThe Adcom Group Jul 2007 - Jun 2009Cleveland, Ohio, UsBrought in on sales calls as the SME/closer/thought-leader for numerous diverse and integrated marketing projects across SEM, Social, Display, Retargeting, Media Buying, Email, User Experience (UX), & Brand Strategy. AM fast-tracked for management under guidance of the CEO and Chief Strategist. -
Head Of Marketing, Non-ProfitCleveland Leadership Center 2005 - 2007Cleveland, Ohio, UsInitiated all marketing/advertising campaigns. Coordinated major networking events with corporate sponsors and student members. Acquired new corporate program sponsors at various donation levels through networking. Journalist and Editor of (i)nk, electronic newsletter and blog. -
Alliances & Partnerships, Non-ProfitIngenuity Cleveland 2006 - 2006Cleveland, Ohio, UsAssisted in the business development and procurement of sponsorship of event, coordinated co-op advertising placement for philanthropy capital & participated in contract development and negotiation.
Patrick Mcnulty Skills
Patrick Mcnulty Education Details
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Rochester Institute Of Technology - Saunders College Of BusinessInternational Finance -
Bond UniversityInternational Business
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John Carroll UniversityPsychology
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Pavilion (Revenue Collective)General
Frequently Asked Questions about Patrick Mcnulty
What company does Patrick Mcnulty work for?
Patrick Mcnulty works for Twilio
What is Patrick Mcnulty's role at the current company?
Patrick Mcnulty's current role is SaaS GTM Revenue Leader @ Twilio, SMB Consultant.
What is Patrick Mcnulty's email address?
Patrick Mcnulty's email address is pa****@****ail.com
What is Patrick Mcnulty's direct phone number?
Patrick Mcnulty's direct phone number is +144047*****
What schools did Patrick Mcnulty attend?
Patrick Mcnulty attended Rochester Institute Of Technology - Saunders College Of Business, Bond University, John Carroll University, Pavilion (Revenue Collective).
What are some of Patrick Mcnulty's interests?
Patrick Mcnulty has interest in Moz, Hubspot, Engadget, Whole Foods Market, Twitpic, Online Display, Gizmodo, Seesmic, Web Development, Web Analytics.
What skills is Patrick Mcnulty known for?
Patrick Mcnulty has skills like Lead Generation, Digital Marketing, Sem, Online Marketing, Google Adwords, Marketing Strategy, Seo, Marketing, Email Marketing, Web Analytics, Social Media Marketing, Advertising.
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