As Product Manager, I am responsible for all all aspects of Walmart's Performance Products: Walmart Performance Ads (WPA), Search Engine Marketing (SEM), and Retargeting. I collaborate directly with the Walmart Labs team on the ongoing development of the internal platforms that manage these ads, which collectively generate over $25MM in ad revenue annually. I create and refine internal processes for forecasting, executing, managing and reporting for these products, along with detailed internal reference materials and leading product training sessions. I also regularly support sales calls with advertisers when discussions require deeper product and technical knowledge, in an effort to secure funding, drive incremental investment, and provide a high level of customer service.

As a Sr. Innovation Strategist, I worked across all of Triad's retail publisher sites (Walmart, Sam's Club, Dollar General, CVS, StubHub, Toys 'R' Us and others) to identify new advertising opportunities to generate additional ad revenue for our clients. I provided market analysis, vetted vendors, and developed business cases and revenue projections that I helped in presenting direct to the publishers. Working with our cross-functional teams, I coordinated the creation of mock-ups, wire frames, and working demos for emerging technologies such as augmented reality, beacons, and product page enhancements.

As a Marketing Manager, I facilitated relationships between Walmart.com and Triad sales teams to assist advertisers and campaigns within the Home, Home Improvement, Auto, Apparel, and Photo verticals. I developed vertical-specific sales materials and created custom sponsorship opportunities. I also oversaw the sale, reservation, and implementation of over $15MM of inventory for the Walmart email program across all verticals.

As an Account Manager, I retained Account Specialist duties while assuming the responsibility of aligning internal cross-functional teams to ensure the proper creative building, quality assurance testing, metrics reporting, and billing throughout the lifespan of each program. I also realigned to support large CPG partners including Procter & Gamble, Coca-Cola, Revlon, Johnson & Johnson, and The J.M. Smucker Company.Additionally, I was a volunteer member of Triad’s Continuous Improvement Task Force, which was responsible for analyzing workflow processes across all of Triad’s departments, finding inefficiencies, and developing and presenting recommended changes and full implementation plans to the steering committee.

As an Account Specialist, I supported my sales leads in developing and presenting strategic marketing programs to run on Walmart.com, SamsClub.com, and external media sites. I managed pre-sale planning and paperwork, and coordinated across account, creative and editorial teams to deliver consistent integrated campaign messaging and creative alignment to client objectives and strategy. I provided strong, consistent customer service for large CPG partners including S.C. Johnson, Kimberly-Clark, PepsiCo, The H.J. Heinz Company, General Mills, and Dean Foods.

As a Marketing Associate, I was responsible for designing a new branding identity including logo, letterhead, standardized forms, email outreach templates, branded convention booth and building signage. I also photographed and documented all available products to develop a new supplier-facing catalog that was delivered to existing and potential customers.

As a freelance Graphic Designer and Marketing Consultant, I provided support for clients' digital properties to improve ease of use and broader market appeal. For eMarketing Techniques, I created and managed content on multiple conference websites, including identity redesign, and promotional materials for conferences and webinars that reached over 600 business professionals in three major US markets. For BSK Consulting I developed an iPhone app interface and icons for a national comedian. I also created classroom presentations and performed testing and quality assurance for the Online Marketing Institute, which included over 75 video classroom sessions and related exams.

As a Marketing and Design intern for Brulant (now Rosetta), I worked closely with the creative and marketing departments to update content for their website, created and distributed the company newsletter for over 150 employees, assisted with the company's branding update, and developed external collateral for several promotional events. I continued to do contracted design work following the internship while working on my Bachelor's degree.