Patrick Toland

Patrick Toland Email and Phone Number

Managing Partner @ Proper Lever
Palo Alto, CA, US
Patrick Toland's Location
Palo Alto, California, United States, United States
Patrick Toland's Contact Details
About Patrick Toland

Started PlusUp to provide a better level service in paid social. With offices in Atlanta and San Francisco, PlusUp supports clients across U.S. time zones with an unparalleled focus on customer success.Previously, I was Executive Vice President of Business Development at Brand Networks which provides social products and services to Fortune 500 companies and their agencies. Brand Networks had acquired Optimal where I ran sales & client services and grew the business from social advertising also-ran to a top five media buyer on both Facebook and Twitter in less than 18 months.Before Optimal, I built out North American sales and operations for TBG Digital, a successful UK-based social media buying agency and Facebook Ad API partner. TBG was acquired by Sprinklr.I formerly co-founded Incentive Networks (formerly known as Loyalty Ventures), operator of merchant-funded online loyalty programs for affinity and membership organizations in the U.S., Canada, U.K., France and Germany. We sold this business in July 2008 to Webloyalty, Inc.I have extensive experience building Internet businesses in a variety of leadership roles, including business development, sales, client services, marketing and product management.

Patrick Toland's Current Company Details
Proper Lever

Proper Lever

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Managing Partner
Palo Alto, CA, US
Patrick Toland Work Experience Details
  • Proper Lever
    Managing Partner
    Proper Lever
    Palo Alto, Ca, Us
    View
  • Plusup
    Managing Partner
    Plusup Dec 2015 - Present
    Atlanta, Ga, Us
    Launched media consultancy for brands and agencies looking to streamline their online advertising practice. PlusUp is a Premier Facebook Marketing Partner that also manages advertising campaigns on Google Ads, TikTok, Pinterest, Snapchat, LinkedIN, Twitter and YouTube.The company's focus is delivering best-of-breed personalized services including strategy, planning, buying and analytics, as well as technical deployment projects and in-house conversion strategies.
    View
  • Centro
    Consultant
    Centro Sep 2015 - Nov 2015
    Chicago, Illinois, Us
    Provided consulting services to Centro executive team to support the launch of Centro Social (formerly GraphScience), including recruiting, media operations, ad tech product development and channel partnerships.
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  • Brand Networks
    Executive Vice President, Business Development
    Brand Networks Oct 2013 - Jun 2015
    Rochester, Ny, Us
    Brand Networks offers social marketing products and services for brands and agencies through integrations with Facebook, Twitter, LinkedIn, Pinterest and more. • Led global new business revenue while also supporting and working closely with client services, media operations and channel partnerships to ensure ongoing success• Achieved 100%+ YOY revenue growth in media operations between 2013/14 adding business from key accounts including AT&T, Comcast, The Ford Motor Company, Target, The New York Times, eBay, Netflix and more• Represented company in partnerships with Facebook, Twitter, LinkedIn, Oracle, etc.• Built and deployed custom CRM solution (salesforce.com) across all sales and client teams
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  • Optimal, Inc. (Acquired By Brand Networks)
    Chief Revenue Officer
    Optimal, Inc. (Acquired By Brand Networks) Jul 2012 - Oct 2013
    San Francisco, California, Us
    Part of three-person management team that successfully completed business transition from DSP to social ad buying platform which ultimately achieved profitability and an acquisition by Brand Networks.• Led all global revenue related activity, including sales, client services, media operations and channel partnerships• Achieved 300%+ YOY revenue growth between 2012/13 by recruiting and focusing sales and client services on the Fortune 500 market• Represented company in partnerships with Facebook, Twitter, LinkedIn, Oracle and more• Extended the company's media operations to both self-serve and managed clients• Built and deployed custom CRM solution (salesforce.com) across all client teams
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  • Tbg Digital, Inc. (Acquired By Sprinklr)
    Senior Vice President & Managing Director, North America
    Tbg Digital, Inc. (Acquired By Sprinklr) May 2010 - May 2012
    London, Gb
    Responsible for all aspects of TBG’s North American business including business development, client services and campaign execution. Also drove many of the global operation and strategic shifts that established TBG as a Facebook Preferred Marketing Developer and the largest third-party buyer of Facebook advertising.• Recruited and led sales team which delivered nearly every key account for TBG Digital including DELL, Walmart, Zynga, Intuit, Yahoo and Capital One • Personally signed and re-booked arrangements with Walmart, Hanesbrands, Nestle, DIRECTV and Brown-Forman• Led corporate partnership efforts with Facebook, Twitter, LinkedIn, Vitrue, Kontagent, Involver, Pointroll, Agilone and others• Identified and sourced cost effective back-office services in Manila that created competitive advantage in client services and analytics• Managed expansion of sales efforts into Canada in 2011 and Australia in 2012
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  • Incentive Networks (Acquired By Webloyalty)
    Co-Founder/Vice President, Business Development
    Incentive Networks (Acquired By Webloyalty) Jun 2000 - May 2010
    Co-founded Incentive Networks (acquired by WebLoyalty in June 2008), a private label, merchant-funded, online loyalty program for affinity and membership organizations.• Sold solutions to AAA, Ebates, eScrip, Intuit, Pearson Education, MyPoints, Points.com, A&P, WebLoyalty and more• Launched European business in 2007 serving England, France and Germany, adding clients including Airmiles UK, British Airways, British Midland Intentional, Kelkoo/Yahoo and Virgin Atlantic• Delivered 100+ Million online shopping sessions from 15 Million consumers at more than 3,500 merchants in 5 countries, conducting transactions in 4 currencies, and supporting 3 languages
  • Schoolpop, Inc.
    Director, Business Development
    Schoolpop, Inc. Jul 1999 - Jun 2000
    Us
    • Managed a sales team responsible for all company revenue generated by relationships forged with more than 500 retailers/advertisers• Led public relations activity for the venture-backed start up including hiring agency services• Contributed to fundraising efforts that secured more than $40 million in venture funding from Accel Partners, Meritech Capital Partners, Thomas Weisel Partners, and JP Morgan Chase Wit Capital
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  • Digital River
    Director, Strategic Accounts
    Digital River Aug 1998 - Jul 1999
    Minnetonka, Mn, Us
    • Managed business development activity for leading ecommerce service provider securing relationships with key accounts on the West coast such as Autodesk, Intuit and EA• Identified new opportunities with Linux publishers that led to new revenue streams in a sector previously not targeted
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  • Cnet Networks
    Director, Business Development - Snap!
    Cnet Networks Aug 1997 - Aug 1998
    San Francisco, Ca, Us
    • Pre-launch team member of service designed to be the first private-label portal for brand marketers• Established more than 100 content relationships with online brands seeking distribution and promotion within the portal service
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  • Cnet Networks
    Director, Business Development - Buydirect
    Cnet Networks Aug 1996 - Jul 1997
    San Francisco, Ca, Us
    • Pre-launch team member of pioneering downloadable software sales site• Negotiated distribution agreements with hundreds of software publishers for CNET Networks download business, BuyDirect. Unit later spun off and sold to Beyond.com
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  • Cnet Networks
    Director, Corporate Communications
    Cnet Networks Aug 1995 - Jul 1996
    San Francisco, Ca, Us
    • As first corporate communications employee, charged with running media relations, speaking engagements and identifying other public relations opportunities for one of the first true Internet content sites; Secured coverage in leading publications including Wall Street Journal, New York Times and USA Today• Identified unique opportunity to build thought leadership position in online advertising standards which ultimately led to the development of the Internet Advertising Bureau
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  • Edelman
    Senior Account Manager
    Edelman Jan 1995 - Jul 1995
    New York, Ny, Us
    • Pivoted to manage consumer technology accounts exclusively including assignments with Microsoft, Atari, CNET Networks, and CKS Partners• Represented agency to clients; developed and recommended marketing programs; developed new accounts; deepened and broadened long-term relationships
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  • Edelman
    Account Manager
    Edelman Jan 1994 - Dec 1994
    New York, Ny, Us
    • Responsible for day-to-day activities and project management for accounts including Pepsi, Ford Motor Company, Supercuts and others
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  • Edelman
    Assistant Account Executive
    Edelman Jan 1993 - Dec 1993
    New York, Ny, Us
    • Handled all aspects of account work in consumer marketing division, including developing and writing program proposals and press materials, conducting media and community relations, and coordinating special events
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  • Edelman
    Account Coordinator
    Edelman Jun 1992 - Dec 1992
    New York, Ny, Us
    • Coordinated activity for numerous consumer-marketing accounts at leading public relations firm; assisted the Deputy General Manager
    View

Patrick Toland Skills

Loyalty Marketing Customer Retention Start Ups Leadership Online Advertising Digital Marketing Digital Media Digital Strategy Social Media Marketing Business Development Marketing E Commerce Analytics Online Marketing Seo Lead Generation Product Marketing Social Media Product Management Direct Marketing Strategy Mobile Marketing Strategic Partnerships Advertising Affiliate Marketing Sem Media Buying Facebook Awesomeness General Awesomeness

Patrick Toland Education Details

  • Menlo School
    Menlo School
    High School Diploma
  • San Diego State University
    San Diego State University
  • San Francisco State University
    San Francisco State University
    Marketing

Frequently Asked Questions about Patrick Toland

What company does Patrick Toland work for?

Patrick Toland works for Proper Lever

What is Patrick Toland's role at the current company?

Patrick Toland's current role is Managing Partner.

What is Patrick Toland's email address?

Patrick Toland's email address is p.****@****ail.com

What is Patrick Toland's direct phone number?

Patrick Toland's direct phone number is +165070*****

What schools did Patrick Toland attend?

Patrick Toland attended Menlo School, San Diego State University, San Francisco State University.

What are some of Patrick Toland's interests?

Patrick Toland has interest in Ideeli, Baseball, San Francisco Giants, Bill Maher, Fbfund, Golf, Barack Obama, San Francisco.

What skills is Patrick Toland known for?

Patrick Toland has skills like Loyalty Marketing, Customer Retention, Start Ups, Leadership, Online Advertising, Digital Marketing, Digital Media, Digital Strategy, Social Media Marketing, Business Development, Marketing, E Commerce.

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