Patrick Travers Email & Phone Number

New York City Metropolitan Area

Advanced Marketing Analytics to optimize marketing performance and decision-making for a premier Global Asset Manager across omni-channel marketing as well as across Nuveen including Alternative Products, Institutional clients, US Wealth segments, Insurance, Retirement & Global marketing.

E-COMMERCE / MANUFACTURING / ADVERTISING / PERFORMANCE MARKETING○ Growth audits to maximize marketing spend, optimize CRM & minimize CPA○ Strategies to build end-to-end martech capabilities ○ Segmentation, Targeting & Measurement○ E-commerce, DTC, Marketing MixConducted price and demand studies for e-commerce marketer that established max price > 130% of.

Led multiple on-shore and off-shore teams to develop insights that dramatically improved cost per acquisition and cross selling in the distribution of insurance products globally.

Newark, NJ

Hands on segmentation development that quantified claims risk across the entire state of New Jersey. Identified highest and lowest risk and likelihood to lack insurance for acquisition campaigns.

Tampa, Florida

Hands on development of retail market segmentation for a national restaurant chain to identify the highest value repeat customers by combining in-house and non-traditional data sources.

Texas

Developed custom needs-based, demographic and CRM segmentation for targeting 36 million current customers and used to efficiently target new customers: Used as the basis for go-to-market and member experience strategies.

Washington D.C. Metro Area

Developed Fraud Detection Models that stop fraudulent refunds from being paid & audit selection models that identified which corporations and partnerships had the highest need for audit. Quantified the value of IRS Criminal investigation enforcement efforts: used as inputs for Congressional funding requests, up to and including the Inflation Reduction Act.

Mba, Management

Ba, Philosophy