Product Marketing
Current• Partnered with various departments to successfully launch Four+, an upgraded subscription tier for our Fintech BNPL app, achieving $6.12M ARR from over 51,000 members.• Coordinated Agile sprints with the development team to resolve 80 Jira tickets, enhancing design, product flows, customer experience, and efficiently addressing system bugs.• Brokered deals with over 300 major affiliates and retailers like Amazon, Walmart, and Nike, securing higher CPA and CPC rates in exchange for enhanced marketing visibility.• Spearheaded over 120 targeted marketing campaigns across social media, email, SMS, push notifications, and in-app banners, engaging over 1.5 million shoppers and contributing to over $90M in GMV for the 2024 year.• Aligned with the Compliance team to ensure all marketing initiatives adhered to CFPB regulations, upholding high industry standards.• Dispatched over 5 million emails tailored to specific shopper cohorts.• Integrated 15 email APIs to effectively target and engage customers at critical points in theshopping funnel.