Over the years, I have cultivated and developed expertise in the use and mastery of digital technologies in the service of communication and media projects. The emergence of AI, with its generative functions, controlled by the teams, reinforces this optimistic and non-technical vision of the benefits of innovation in the human creative process.-30 years of professional experience between design and technology (entrepreneur, manager, consultant, etc.) I have managed numerous projects, with a desire for harmony and performance between technological systems and human organisations.