Brand-, reputation- and purpose-oriented consultants & change managers. Our distinctiveness:- strategic & creative, and above all conceptual & comprehensive- believing in continuous progress within the boundaries of realism- with our forward energy we’re good at configuring strategic plans to your operationWe work / have worked as strategy consultants and/or part time change managers for e.g.: - Profit: Accell, Dümmen Orange, Manpower, Shimano, T3L Group, Teamleader.eu, Zeeman- Utility: Eneco, Energiedirect.nl, Essent, Essent.be, Innogy, Powerhouse, RWE- Financial: ING Group, Nationale Nederlanden, Rabobank, Verbond van Verzekeraars- Cure/care: Florence Zorg, Evita, Florence Zorg, LUMC- Education: Erasmus University, Gynzy, Hogeschool Leiden, NCOI, Volksuniversiteit- Non-profit: Amsterdam Metropole, Koninklijke Bibliotheek, Ministry of General Affairs

Museum De Voorde – about you and me, here and now. A museum about identity and everyday life. By setting up activating exhibitions, we challenge visitors and stimulate them to enter into conversation with each other. The 'Popular Design Collection', consists of everyday utensils that give an impression of life in the Netherlands through the years. This everyday heritage ensures recognition and offers a picture of the changing lifestyles and taste preferences in the Netherlands. As from mid 2023 in the process of closing the museum due to loss from funding by the local government.

Museum Rotterdam, museum of the city. With unexpected combinations of historical objects and contemporary heritage telling the story of Rotterdam and its people. At the moment the museum mainly tells about the Second World War and the impact of the May 1940 bombing on Rotterdam. Two locations: Coolhaven and Online. The museum is in the process of on reinventing itself. From July '20 - July ’21 Member of the Supervisory Board with focus on branding, innovation and internal organisation.

Part time senior lecturer in business strategy & tactics, internal organisation, branding, marketing, communication, innovation, concepting, creativity and design (management). Previously active as a part time lecturer, guest lecturer and supervisor at: - Rotterdam University | Communication, Media and Information Technology | 2010 - 2017- The Hague University | Business & Management | 2010 - 2013- Inholland University Rotterdam | Design Management | 1997 - 2004- Design Academy Eindhoven | International Master | 2000 - 2003

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Managing the Erasmus School fo Economics brand. Product owner several online projects. Programme management of the Erasmus Online Future 2030. Other achievements:- re-positioned the Economics brand- launch of mobile website- vision on the online future of the university

Building the department within the restructured company. Other achievements:- re-positioned Energiedirect.nl, Essent.be and Powerhouse- alignment of the multi-brand approach- steered the development of new channels and subbrands

Developing a cross company branding capability. Other achievements:- development of a multi sensory brand- strong improvement of content & organisation of the marketing resources portal- evaluation of the visual identity and the related change processes

At that time: Fortis. Building the department, managing a team of 7 people. Other achievements:- delivered the brand strategy & brand portfolio rationalization- developed and (worldwide) implemented the comprehensive update of the visual identity - steered the first steps on interactieve global marketing resources management tools

From Consultant to Manager Corporate Identity. Other achievements:- development of the brand policy & structure from scratch- implemented the new developed brand policy - upgrated the (web-based) management tool of the visual identitySr Advisor Marketing Communications. Activities:- running campaigns- restructured the marcom department- shadow management for a team of 8

At that time: DBOD. Re-structuring the department, managing a team of 10 people. Other activities & achievements:- strategy & account management- brand & design strategies for e.g. Vitens, Careon (PGGM), Yarden and Beertender

At that time: FHV BBDO. Business development. Achievements:- inventory of business opportunities within the group of companies - development of methods for optimising the idea to success process

At that time: VBAT. Started as Account Manager. As from mid 1997 commercial responsibility, managing a team of 15 to 20 people. Achievements:- steering the brand development for Essent- brand and design management advice for clients like Postbank, ING Bank and Delta Lloyd- co-ordinated concept- and packaging development e.g. for Mona, Vifit, Lays and Sara LeeFrom June '96 - April '97 a small detour at SCAN Management Consultants