Part of Brand Strategy team in Corporate Brand & Positioning

7N Group is an elite IT consultancy agency with more than 20 years of market experience in serving all aspects of critical IT projects both within the public and private sectors.As a Senior Marketing Manager, my responsibilities include global marketing strategy development, commercial/client marketing on a global scale, and more. In this role, my key responsibilities are:- Global marketing strategy: Creating and executing the company's global marketing strategy, aligning it with the overall business objectives and ensuring consistent messaging and positioning across all markets.- Global repositioning: Ensuring consistent execution of new value messaging across all touchpoints to effectively communicate the unique value proposition to clients, including implementation of new visual identity, messaging hierarchy and corporate website.- Sales enablement: Maintaining sales enablement communication and support tools for regional sales teams, equipping them with the necessary resources to effectively engage with customers and meet sales targets.- Marketing automation: Acting as the product owner for specific tools, including Templafy, Zapier, and ActiveCampaign, integrating marketing automation to support demand generation and sales enablement.- Key client mapping and ABM: Developing and executing communication strategies and tools for key accounts based on business impact and future potential, identifying growth opportunities and tailoring marketing approaches to maximize results.

As an International Marketing Manager, I was responsible for executing all marketing activities in Sweden, Norway, Finland, Switzerland, and the USA. My role encompassed a wide range of responsibilities, including:- Lead generation programs: Developed and implemented effective lead generation strategies to drive business growth in targeted markets.- Pre-sales activities: Collaborated with sales teams to support pre-sales efforts, providing marketing materials, presentations, and other resources to facilitate the sales process.- Market research: Conducted in-depth research to identify local market trends, market trends, and competitive landscape in each target nation.- Localization: Customized digital marketing approaches, including content, campaigns, and advertisements, to suit the preferences and cultural nuances of specific local markets.- Budget management: Oversaw the development and management of the international marketing budget, ensuring optimal allocation of resources to achieve marketing objectives.- Coordination with sales agents: Collaborated closely with local sales agents to align marketing and sales efforts, driving growth and market penetration.- Employer branding and talent attraction: Developed and implemented programs to enhance the employer brand, attracting top talent to the organization.

Kunde & Co is one of Northern Europe's largest marketing and branding agencies. More than 200 employees represent 18 different nationalities at our offices in Copenhagen, Düsseldorf and Zürich. We are a blend of strategists, creatives, big personalities, analysts, developers and abstract thinkers. Our strong Kunde culture is based on a common drive to deliver the absolute best branding and marketing solutions to our customers.Highlighted clients:- Interdan Bil A/S (Citroën, Peugeot, Opel and DS)- IN2ZYM Sports Nutrition- Falck A/S- Cybercrypt

Together with some friends, I founded the company. At YoungConsult, we worked with employer branding and talent attraction, specializing in the domain of young talents. Beside co-delivering on projects, I was in charge of: • Concept development• Marketing from a zero-budget outset• Co-writing our book "#Youngster"

Uncovering consumer insight and converting it into marketing strategy.In charge of:• Uncovering consumer insights• Qualitative research• Conceptual research and development• Co-creating fireball's upcoming book about the Digital Consumer

Private teaching of students in primary school and gymnasium. As a mentor, I was teaching in:• Business Economics (Level A)• Marketing (Level A)• Mathematics (Level B)• Study Project Writing (Level A)• Danish (Primary School)• Mathematics (Primary School)

At Deloitte, I worked as an Auditor Trainee in the department for medium and large companies. Besides my auditor tasks, I became part of an employer branding project, focusing on attracting young people to pursue a career as an auditor. Ironically, I fell in love with the marketing field and resigned after 8 months.