Patrick Herde Email and Phone Number
Boca Raton, FL, US
Patrick Herde's Location
Boca Raton, Florida, United States, United States
Patrick Herde's Contact Details
Patrick Herde work email
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Patrick Herde personal email
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Patrick Herde phone numbers
About Patrick Herde
- Tech executive, leader in Product Management and Marketing, MBA, Portuguese/Spanish SpeakerSpecialties:- Mobile, digital media, semiconductors, enterprise software, e-commerce, content- Team building, direction, and management- Product management, product marketing, marketing communications, demand creation, event marketing, internet marketing, direct marketing, business intelligence, analysis- Cross-geography, cross-enterprise, and cross-functional collaboration- Enterprise, mid-sized, and start-up companies- Portuguese and Spanish speaker
Patrick Herde's Current Company Details
Modmed
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General Manager, Ophthalmology and Optometry
Boca Raton, FL, US
- Website:
- modmed.com
- Employees:
- 1894
Patrick Herde Work Experience Details
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General Manager, Ophthalmology And OptometryModmedBoca Raton, Fl, Us
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General Manager, Orthopedics & Pain Management / Ophthalmology & OptometryModmed Mar 2024 - PresentBoca Raton, Florida, Us
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General Manager, Ophthalmology & OptometryModmed Dec 2022 - Mar 2024Boca Raton, Florida, Us
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General Manager, OphthalmologyModmed Jul 2018 - Dec 2022Boca Raton, Florida, Us
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Senior Director Of Product ManagementModmed Aug 2016 - Jul 2018Boca Raton, Florida, Us
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Director Of E-Com/PresidentWatsco, Inc. 2013 - 2016Coconut Grove, Fl, Us- Launched an e-com start-up, ComfortUp.com, within the enterprise and grew it from $0 to $2.3MM in sales during the first 12 months; more than doubled revenue in 2015, reached profitability in 2016- Led strategy and all operations of ComfortUp.com, from merchandising, marketing, and sales to product roadmap, UX/UI, and agile development to customer care, fulfillment, and partnerships- Extended Magento with custom responsive UI and back-end integrations with enterprise systems- Developed innovative installation and extended warranty services unique to HVAC/R online retail- Complete P&L ownership reporting to Watsco senior management -
Vice President, MobileCbs Interactive 2012 - 2013San Francisco, Ca, Us- Turned around a struggling business, directing roadmap for 16 CBS Sports mobile products, new concepts, design, in-sourced and out-sourced development teams in 5 geos, distribution, promo, sales- Led the rebuild of CBS Sports and Fantasy Football apps using agile approach on iOS, Android, BlackBerry, and Win OS, upgrading 1.5 star apps to 4.5 stars—consistently top grossing apps in stores- Doubled active users and revenue while increasing audience engagement- Launched HTML5 version of CBSSports.com, touch-friendly site optimized for smartphones -
Vice President, Product Management & MarketingCbs Interactive 2007 - 2012San Francisco, Ca, Us- Drove product and marketing for NCAA March Madness On Demand—Emmy-winning live streaming video production of NCAA Tournament—growing event to record 10MM users and $45MM revenue; also managed live streaming Masters, Super Bowl XLVII, SEC Football- Led $37MM premium fantasy sports and bracket games business, launching innovative Fantasy Platform for third party app developers, Fantasy Football Today video franchise—first digital show of its kind to be simulcast on cable TV network—and social games on Facebook- Pitched and executed SportsLine to CBSSports.com rebrand, new positioning, major redesign- Restructured visual design team, strengthening user experience and information architecture competencies while raising standards and creating a more consistent brand presentation- Oversaw Business Intelligence team through several implementations of site analytics and audience measurement tools while progressing toward real-time performance metrics- Doubled SEO referrals; grew SMO to material share of total referrals; raised email response rates
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Director, Product Management & MarketingCbs Interactive 2005 - 2007San Francisco, Ca, Us- Reorganized product management and marketing teams, implementing fundamentals for product planning, design and development processes, campaign management, tracking, ROI analysis- Launched second generation CBS Sports Mobile products: WAP site, Java apps- Grew users of premium fantasy sports business 20%, in challenging market shifting to free
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Marketing Services Contractor (Hp - Latin America)Hewlett-Packard Company 2005 - 2005Houston, Texas, Us- Documented a pricing process across all HP business units for sales involving partners; proposed end-to-end optimizations to enhance partner experience by reducing cycle times, enabling controls and auditing, and improving pricing communications- Analyzed Q205 pricing data, balancing qualitative observations with an interpretation of recent trends in deal size, frequency of discounting by product line, business unit, business model, discount type, and country as well as process turnaround times- Interviewed 140+ sales, marketing, finance, and operations managers in Mexico City, São Paulo, Buenos Aires, Santiago, Bogota, Caracas, and Miami; benchmarked LAC process with USA, Canada, EMEA, identifying misalignments with IT and organizational roadmaps -
Mba Intern, Corporate Technology GroupIntel Corporation 2003 - 2004Santa Clara, California, Us- Directed first Intel Developer Forum in Latin America, conference with 605 attendees, 17 sponsors, 3 keynotes, 12 technical sessions, 14 press engagements; developed strategy, managed $190,000 budget, vendors in Brazil and US, marketing, content, operations teams - Drafted Communications Leadership 2004 marketing plan; developed messaging, presentation materials, and glossy brochure for Intel CTO international press briefing on Comms Leadership; completed re-design of R&D Web site aligned with 2H03 themes- Managed Intel CTO’s first visit to Latin America, including visit strategies, briefings, and logistics for meetings with government, leading regional executives, researchers, local staff -
Marketing Campaign ManagerDocumentum, Inc. 2001 - 2003- Collaborated with international teams and corporate marketing to design and deploy integrated demand creation campaigns worldwide, generating 80% of quarterly sales leads; presented best practices for raising response metrics to pan-European workshop- Managed all resources—including $425,000 quarterly budget, ad agencies, contractors, and internal teams—to produce wraparound direct response communications: online events, email, direct mail, streaming video, CD-ROMs, downloads, newsletters, collateral pieces- Delivered full marketing plan for Brazil: PR/AR/IR, industry events, Web, customer marketing, sales channels; scoped accessible market, economic environment, target audience, partner ecosystem, competitive landscape, regional conventions of sales process
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Director, Product Management & Sales OperationsSmartage.Com Corp. 2000 - 2000- Chief product strategist for sponsorship, direct marketing, and custom content solutions that accounted for more than 75% of company’s revenue; directed market research, competitive analysis, spec, branding, and launch of new product line- Delivered strategic planning, team management, and operational support to 40-person national sales division: lead generation, revenue tracking and forecasting, opportunity evaluation, resource allocation, team meetings, recruiting
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Senior Manager, Product Management & SalesSmarage.Com Corp. 1999 - 2000- Product manager for 3 highest netting services; recognized market opportunity for 4 additional products that accounted for over 30% of services sales- Hired and managed 15-person Internet Business Consulting (IBC) team that sold services by phone; increased sales of services 10-fold in 18 months; always exceeded quarterly revenue goals
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Manager, Product Management & MarketingSmartage.Com Corp 1998 - 1999- Re-packaged and re-positioned channel specific services from low-cost Webmaster tools to high-cost small business solutions, raising average sales price from under $50 to over $1,300 without eroding sales volume- Developed and executed 5-channel distribution strategy, growing quarterly sales 50-150%
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Marketing CoordinatorSoftware Buyline Corp. 1998 - 1998- Interfaced with 300 software publishers and distributors to coordinate acquisition, on-line merchandising, and promotion of 2,000 products that comprised store inventory- Created process for competitive analysis of software, books, and music e-commerce companies, providing management with complete visibility on all major competitors- Built and managed 3,000 record relational database of store inventory, pricing, and distribution information, improving efficiency of product acquisition, web site assembly, and reporting
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Marketing AssistantZiff-Davis, Inc., The Cobb Group 1997 - 1998- Teamed with internal departments and outside vendors to launch 10 new products- Coordinated and tracked direct marketing campaignsincluding online advertisingto increase circulation of e-business, desktop publishing, and applications development journals
Patrick Herde Skills
Product Management
Product Marketing
Strategy
E Commerce
Strategic Planning
Strategic Partnerships
Marketing Strategy
Competitive Analysis
Digital Media
Analytics
Online Advertising
Cross Functional Team Leadership
Mobile Devices
Management
Marketing
Start Ups
Leadership
Online Marketing
Integrated Marketing
Digital Strategy
Market Research
Web Analytics
Team Building
Direct Marketing
Creative Direction
Program Management
Budgets
Marketing Communications
Product Development
Multi Channel Marketing
Sales
Pricing
Market Planning
Event Planning
Analysis
Enterprise Software
Mergers And Acquisitions
Salesforce.com
Patrick Herde Education Details
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The University Of Texas At AustinGlobal Business Management -
Fgv - Fundação Getulio VargasMarketing
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University Of LouisvilleEnglish
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Centre CollegeEnglish
Frequently Asked Questions about Patrick Herde
What company does Patrick Herde work for?
Patrick Herde works for Modmed
What is Patrick Herde's role at the current company?
Patrick Herde's current role is General Manager, Ophthalmology and Optometry.
What is Patrick Herde's email address?
Patrick Herde's email address is pa****@****ine.com
What is Patrick Herde's direct phone number?
Patrick Herde's direct phone number is +130571*****
What schools did Patrick Herde attend?
Patrick Herde attended The University Of Texas At Austin, Fgv - Fundação Getulio Vargas, University Of Louisville, Centre College.
What skills is Patrick Herde known for?
Patrick Herde has skills like Product Management, Product Marketing, Strategy, E Commerce, Strategic Planning, Strategic Partnerships, Marketing Strategy, Competitive Analysis, Digital Media, Analytics, Online Advertising, Cross Functional Team Leadership.
Who are Patrick Herde's colleagues?
Patrick Herde's colleagues are Allysa Friedman-Cpc, Cpb, Cppm, Ben Tinkham, Kelly Tacuri, Alex Floridia, Krisanne Fieldhouse, Amy Zito, Fernando Dos Santos.
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