Patrick Herde Email & Phone Number

Boca Raton, Fl, Us

Boca Raton, Florida, Us

Boca Raton, Florida, Us

Boca Raton, Florida, Us

Boca Raton, Florida, Us

Coconut Grove, Fl, Us

- Launched an e-com start-up, ComfortUp.com, within the enterprise and grew it from $0 to $2.3MM in sales during the first 12 months; more than doubled revenue in 2015, reached profitability in 2016- Led strategy and all operations of ComfortUp.com, from merchandising, marketing, and sales to product roadmap, UX/UI, and agile development to customer care, fulfillment, and partnerships- Extended Magento with custom responsive UI and back-end integrations with enterprise systems- Developed innovative installation and extended warranty services unique to HVAC/R online retail- Complete P&L ownership reporting to Watsco senior management

San Francisco, Ca, Us

- Turned around a struggling business, directing roadmap for 16 CBS Sports mobile products, new concepts, design, in-sourced and out-sourced development teams in 5 geos, distribution, promo, sales- Led the rebuild of CBS Sports and Fantasy Football apps using agile approach on iOS, Android, BlackBerry, and Win OS, upgrading 1.5 star apps to 4.5 stars—consistently top grossing apps in stores- Doubled active users and revenue while increasing audience engagement- Launched HTML5 version of CBSSports.com, touch-friendly site optimized for smartphones

San Francisco, Ca, Us

- Drove product and marketing for NCAA March Madness On Demand—Emmy-winning live streaming video production of NCAA Tournament—growing event to record 10MM users and $45MM revenue; also managed live streaming Masters, Super Bowl XLVII, SEC Football- Led $37MM premium fantasy sports and bracket games business, launching innovative Fantasy Platform for third party app developers, Fantasy Football Today video franchise—first digital show of its kind to be simulcast on cable TV network—and social games on Facebook- Pitched and executed SportsLine to CBSSports.com rebrand, new positioning, major redesign- Restructured visual design team, strengthening user experience and information architecture competencies while raising standards and creating a more consistent brand presentation- Oversaw Business Intelligence team through several implementations of site analytics and audience measurement tools while progressing toward real-time performance metrics- Doubled SEO referrals; grew SMO to material share of total referrals; raised email response rates

San Francisco, Ca, Us

- Reorganized product management and marketing teams, implementing fundamentals for product planning, design and development processes, campaign management, tracking, ROI analysis- Launched second generation CBS Sports Mobile products: WAP site, Java apps- Grew users of premium fantasy sports business 20%, in challenging market shifting to free

Houston, Texas, Us

- Documented a pricing process across all HP business units for sales involving partners; proposed end-to-end optimizations to enhance partner experience by reducing cycle times, enabling controls and auditing, and improving pricing communications- Analyzed Q205 pricing data, balancing qualitative observations with an interpretation of recent trends in deal size, frequency of discounting by product line, business unit, business model, discount type, and country as well as process turnaround times- Interviewed 140+ sales, marketing, finance, and operations managers in Mexico City, São Paulo, Buenos Aires, Santiago, Bogota, Caracas, and Miami; benchmarked LAC process with USA, Canada, EMEA, identifying misalignments with IT and organizational roadmaps

Santa Clara, California, Us

- Directed first Intel Developer Forum in Latin America, conference with 605 attendees, 17 sponsors, 3 keynotes, 12 technical sessions, 14 press engagements; developed strategy, managed $190,000 budget, vendors in Brazil and US, marketing, content, operations teams - Drafted Communications Leadership 2004 marketing plan; developed messaging, presentation materials, and glossy brochure for Intel CTO international press briefing on Comms Leadership; completed re-design of R&D Web site aligned with 2H03 themes- Managed Intel CTO’s first visit to Latin America, including visit strategies, briefings, and logistics for meetings with government, leading regional executives, researchers, local staff

- Collaborated with international teams and corporate marketing to design and deploy integrated demand creation campaigns worldwide, generating 80% of quarterly sales leads; presented best practices for raising response metrics to pan-European workshop- Managed all resources—including $425,000 quarterly budget, ad agencies, contractors, and internal teams—to produce wraparound direct response communications: online events, email, direct mail, streaming video, CD-ROMs, downloads, newsletters, collateral pieces- Delivered full marketing plan for Brazil: PR/AR/IR, industry events, Web, customer marketing, sales channels; scoped accessible market, economic environment, target audience, partner ecosystem, competitive landscape, regional conventions of sales process

- Chief product strategist for sponsorship, direct marketing, and custom content solutions that accounted for more than 75% of company’s revenue; directed market research, competitive analysis, spec, branding, and launch of new product line- Delivered strategic planning, team management, and operational support to 40-person national sales division: lead generation, revenue tracking and forecasting, opportunity evaluation, resource allocation, team meetings, recruiting

- Product manager for 3 highest netting services; recognized market opportunity for 4 additional products that accounted for over 30% of services sales- Hired and managed 15-person Internet Business Consulting (IBC) team that sold services by phone; increased sales of services 10-fold in 18 months; always exceeded quarterly revenue goals

- Re-packaged and re-positioned channel specific services from low-cost Webmaster tools to high-cost small business solutions, raising average sales price from under $50 to over $1,300 without eroding sales volume- Developed and executed 5-channel distribution strategy, growing quarterly sales 50-150%

- Interfaced with 300 software publishers and distributors to coordinate acquisition, on-line merchandising, and promotion of 2,000 products that comprised store inventory- Created process for competitive analysis of software, books, and music e-commerce companies, providing management with complete visibility on all major competitors- Built and managed 3,000 record relational database of store inventory, pricing, and distribution information, improving efficiency of product acquisition, web site assembly, and reporting

- Teamed with internal departments and outside vendors to launch 10 new products- Coordinated and tracked direct marketing campaigns—including online advertising—to increase circulation of e-business, desktop publishing, and applications development journals

Mba, Marketing, Global Business Management

Mestrado Profissional De Administração, Global Business Management, Marketing

Ma, English

Ba, English