Patrick Herde Email & Phone Number

Boca Raton, FL, US

Boca Raton, Florida, US

Boca Raton, Florida, US

Boca Raton, Florida, US

Boca Raton, Florida, US

Coconut Grove, FL, US

- Launched an e-com start-up, ComfortUp.com, within the enterprise and grew it from $0 to $2.3MM in sales during the first 12 months; more than doubled revenue in 2015, reached profitability in 2016- Led strategy and all operations of ComfortUp.com, from merchandising, marketing, and sales to product roadmap, UX/UI, and agile development to customer care.

San Francisco, CA, US

- Turned around a struggling business, directing roadmap for 16 CBS Sports mobile products, new concepts, design, in-sourced and out-sourced development teams in 5 geos, distribution, promo, sales- Led the rebuild of CBS Sports and Fantasy Football apps using agile approach on iOS, Android, BlackBerry, and Win OS, upgrading 1.5 star apps to 4.5.

San Francisco, CA, US

- Drove product and marketing for NCAA March Madness On Demand—Emmy-winning live streaming video production of NCAA Tournament—growing event to record 10MM users and $45MM revenue; also managed live streaming Masters, Super Bowl XLVII, SEC Football- Led $37MM premium fantasy sports and bracket games business, launching innovative Fantasy Platform for third.

San Francisco, CA, US

- Reorganized product management and marketing teams, implementing fundamentals for product planning, design and development processes, campaign management, tracking, ROI analysis- Launched second generation CBS Sports Mobile products: WAP site, Java apps- Grew users of premium fantasy sports business 20%, in challenging market shifting to free

Houston, Texas, US

- Documented a pricing process across all HP business units for sales involving partners; proposed end-to-end optimizations to enhance partner experience by reducing cycle times, enabling controls and auditing, and improving pricing communications- Analyzed Q205 pricing data, balancing qualitative observations with an interpretation of recent trends in.

Santa Clara, California, US

- Directed first Intel Developer Forum in Latin America, conference with 605 attendees, 17 sponsors, 3 keynotes, 12 technical sessions, 14 press engagements; developed strategy, managed $190,000 budget, vendors in Brazil and US, marketing, content, operations teams - Drafted Communications Leadership 2004 marketing plan; developed messaging, presentation.

- Collaborated with international teams and corporate marketing to design and deploy integrated demand creation campaigns worldwide, generating 80% of quarterly sales leads; presented best practices for raising response metrics to pan-European workshop- Managed all resources—including $425,000 quarterly budget, ad agencies, contractors, and internal.

- Chief product strategist for sponsorship, direct marketing, and custom content solutions that accounted for more than 75% of company’s revenue; directed market research, competitive analysis, spec, branding, and launch of new product line- Delivered strategic planning, team management, and operational support to 40-person national sales division: lead.

- Product manager for 3 highest netting services; recognized market opportunity for 4 additional products that accounted for over 30% of services sales- Hired and managed 15-person Internet Business Consulting (IBC) team that sold services by phone; increased sales of services 10-fold in 18 months; always exceeded quarterly revenue goals

- Re-packaged and re-positioned channel specific services from low-cost Webmaster tools to high-cost small business solutions, raising average sales price from under $50 to over $1,300 without eroding sales volume- Developed and executed 5-channel distribution strategy, growing quarterly sales 50-150%

- Interfaced with 300 software publishers and distributors to coordinate acquisition, on-line merchandising, and promotion of 2,000 products that comprised store inventory- Created process for competitive analysis of software, books, and music e-commerce companies, providing management with complete visibility on all major competitors- Built and managed.

- Teamed with internal departments and outside vendors to launch 10 new products- Coordinated and tracked direct marketing campaigns—including online advertising—to increase circulation of e-business, desktop publishing, and applications development journals

Mba, Marketing, Global Business Management

Mestrado Profissional De Administração, Global Business Management, Marketing

Ma, English

Ba, English