Using blood to detect disease. At Natera, we innovate to help protect health and enable earlier, more targeted interventions by inventing frontier diagnostics ordered by clinicians across the globe Prior to its 2015 IPO, Natera raised >$400m from top VCs including Sequoia, Founders Fund, OrbiMed, and LightspeedI lead sales strategy and analytics for >200 sales reps generating >$600m revenue growing at 30% where I am responsible for measuring and improving sales productivity using data, analysis, software, and the sales compensation planLearn how to lead a world-class sales organization (#1 share in NIPT and MRD) using data as a competitive advantageAsk and answer key business questions; synthesize and present analytical + statistical findings to guide business decisionsBuild and manage team developing and implementing strategies to optimize sales productivity and competitive advantageProductize sales insights into enterprise dashboards; direct Business Intelligence (Qlik), Salesforce.com admin, developerSynthesize claims + sales data to develop unique commercial insights and predictive analytics for reps, sales leaders, execsDevelop understanding of patients + physicians to estimate TAM in OBGYN, oncology, urology, early cancer screeningCollaborate with corporate and business development, R&D, marketing by creating data-driven, purpose-built insights Generate volume/revenue forecasts; lead sales interface with finance on key business issues (ASP, account profit, blood)Innovation: Developed data-driven method to estimate market share for all US OBGYNs, enabling tailored sales strategyNew Market Entry: Lead quantitative analyses to instrument sales strategy entering new indication for bladder cancer testMarket Research: Built early cancer screening forecast; designed market research questions to sharpen and refine forecastBuild firsthand understanding of the complex dynamics among payers, providers, and patients in the US healthcare sector

FP&A duties: as clinical trial sponsor, created numerous study budgets >$70m spanning regulatory market entry, R&D, and annual planning Led drafting, negotiation, execution, implementation of nine scientific research agreements in six countries

Designed investor deck, built cash model and diligence materials; sourced and conducted 60 investor pitch meetingsPromoted by founders from consultant to CEO + CFO after securing $200K lead VC investor Birchmere VenturesRaised $1.9m from 11 investors, including three VC firms, law firm and seven angel investors Enhanced operational visibility by creating key metrics dashboard and chart of financial accounts to forecast the business, facilitate business decisions, and provide monthly financials to our boardIncreased monthly revenue from $50K to $260K and customers from 3K to 23K by initiating and refining marketing planEvaluated and purchased advertisements across numerous channels using a common framework (customer lifetime value LTV, cost per acquisition CPA, and churn driving a breakeven month); invested $500K to gain 100K subscribers at $5 per customer which became profitable in 2-3 months Spent >$300K to build and ship software to 100K paying customers, earning $5.8m gross revenue and 20m page viewsExited business by leading the asset sale of 4K customers to competitor and led sale process for two website assets for $155K

Led financial analysis and transaction execution for loan to largest residential solar project in U.S. historyCo-authored research paper on credit quality of military housing companies which led to $350m debt funding in first-ever U.S. project finance debt deal to fund residential solarDeal doubled the amount of US residential solar capacity