Patrick Landry Email & Phone Number

Minneapolis, Minnesota

Serve as a strategic leader in the Consumer Data and Engagement Platforms organization to advance the channels by leveraging capabilities such as DMP, CDP, Dynamic Content, and Test and Learn, and Personalization through multiple cross-functional partnerships Translate channel plans of message objectives into audience targeting specifications, consideration of other in-market messages, adherence to channel governance and best practices, and the assessment of cross-channel implicationsPartner with various stakeholders for campaign design and related channel planning for inbound and outbound to determine the most efficient approach for achieving resultsProvide leadership in integrating various marketing technologies for an enhanced customer experience on and off-us

Minneapolis, Minnesota

Lead engagement strategy across customer segments and channels, leveraging both CRM and digital data to drive the strategy and execution of campaigns and communications.Develop innovative ideas to engage loyalty program members and known customers across all channels. Develop repeatable approaches and processes to extend omnichannel communications strategies. Strategy optimization including analysis of effectiveness and recommendations for continued testing.

Minneapolis, Minnesota

Lead Programmatic/Digital team at General Mills and ensure holistic approach across agency digital sub teams. (Programmatic/Direct/Search and Social). Ownership of Tech Stack, Audience Development including approach and application of 1st/2nd and 3rd party data, Inventory, Pricing, Delivery (Reach and Frequency) and Digital-Specific Measurement Programs.

Greater Minneapolis-St. Paul Area

Established strategic member partnerships, monetized non-guaranteed inventory, and generated a 44% increase in yield through programmatic channelsLeveraged and communicated competitive market intelligence and sales trends to sales team members, and improved team sales productivityImplemented and streamlined department policies and procedures, increased operational efficiencies, and reduced operating expense by 12%Redeveloped/aligned ad taxonomy and sales objectives, and successfully navigated a robust ad server transitionFormed strategic partnerships with industry leaders in programmatic solutions such as Google, Pubmatic, Rubicon, OpenX, TubeMogul and AdpTv

Greater Minneapolis-St. Paul Area

Launched new Digital Division, hired/directed consultants and sales support coordinators, orchestrated vendor selection, marketing promotion, and training processes, and achieved successful new business launch within 60 daysDeveloping/implementing online marketing strategy, positioning social media, mobile, SEM and optimization product offerings, and driving client business growth and profitabilityTrained, mentored, and coached team members, providing ongoing product and sales training, and increasing sales productivity and profitabilityServed company/vendor liaison, marketing strategy, and optimizing market impact and sales volume

Barrie, On

Led business operations, led sales and marketing initiatives, and drove the sales and profitability of a marketing campaign provider and web-based advertising lead trackingLed company rebranding initiative, created corporate identity and website, introduced value-added Click Trail web analytics, email marketing, and voice broadcasting service offerings, and successfully repositioned the organization in a rapidly evolving marketplaceEstablished strategic partnership with a billion-dollar Canadian publishing company generating additional annual revenue of $875,000Championed, introduced, and executed a strategic marketing campaign, increased online traffic by 43%, expanded conversion ration by 12%, and substantially impacted the profitability of an emerging business operation