Patrick Workman Email and Phone Number
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Cross-functional online media and advertising leader who thrives at the intersection of sales and client service. By analyzing market opportunities and building strong client relationships, I anticipate solutions to maximize results for businesses and brands. I'm an empathetic contributor with a vision focused on creating strategies that deliver long-term customer value.
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Chief Operating OfficerRelix Media GroupNew York, United States -
AdvisorRelix Media Group Oct 2024 - PresentNew York, Ny, UsMaking big things happen.
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Advisor (Acquired By Publicis)Influential Nov 2017 - PresentLas Vegas, Nv, UsInfluential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. -
AdvisorDayglo Presents Sep 2017 - PresentNew York, Ny, UsI support digital initiatives and innovation for Dayglo, a parent company holding multiple music venues, Relix Magazine, Relix Marketplace, LOCKN festival, Fans.live, and many promotional agreements. -
Advisory BoardTheone Sep 2023 - PresentThe world’s first fully-automated and self-optimizing content strategy solution. -
Head Of Business Development And PartnershipsCo:Create Ink Dec 2023 - Sep 2024 -
Vp, Growth & PartnershipsUnlock Inc Apr 2022 - Dec 2023New York, Ny, UsI'm responsible for growing the ecosystem of contributors to Unlock Protocol. Unlock Protocol is an open-source, contributor-owned, community-governed, peer-to-peer system that creates time-based NFTs. Time-based NFTs enable business models that create recurring revenue through subscriptions and membership. -
Kernel FellowGitcoin Feb 2022 - Apr 2022Boulder, Co, UsKERNEL is an 8-week, invite-only program for top tech talent looking to incubate ideas, build connections and products in Web3. Supported by Gitcoin, Vitalik Buterin, VCs (incl. a16z) and seasoned builders, the fellows are part of KERNEL network, a thriving community of the most talented and passionate builders in Web3. -
PartnershipsGoogle Jul 2019 - Apr 2022Mountain View, Ca, UsI helped partners achieve their growth goals as they navigate an increasingly competitive media landscape. I was responsible for elevating strategic discussions and execution details by providing thought leadership and strengthening executive level relationships. -
Vp, Global Platform PartnershipsExperian Apr 2018 - Jul 2019Costa Mesa, Ca, UsI managed a team focused on increasing data usage through partnerships with the advertising and marketing technology ecosystem. We collaborated with companies across consumer technology, DSPs, DMPs, and data marketplaces to build businesses and brands. I transformed our sales approach to client engagements through consultative audience planning. Launched Experian's Digital Activation Partners which allows brands and agencies to use Experian audiences in their Facebook advertising campaigns. -
Partnerships ManagerPinterest Jan 2016 - Sep 2017San Francisco, California, UsI joined Pinterest to build Pinterest Marketing Partners, a network of marketing technology companies focused on scaling advertising, content distribution, measurement, and audience activation. Collaborating with our partners and cross-functional teams, we built and implemented joint business plans to drive results and generate revenue with strategic accounts. Through the partner relationships I led (Adaptly, Unified, Brand Networks), we grew revenue through Pinterest's Ads API by 5x. -
Brand Development LeadInstagram Jan 2015 - Jan 2016As a Brand Development lead, I was part of a small team tasked with launching and evangelizing Instagram Ads. I supported global partnerships within the automotive, financial service, and tech/telco verticals, developing key strategic plans focused on securing joint business plans. I established close communication and alignment with sales, marketing, and product leads to drive planning at the account level. I represented Instagram at numerous vertical-specific and industry events, such as Dreamforce. I led the launch of Instagram Marketing Partners, a network of marketing technology partners helping brands and agencies scale their Instagram advertising campaigns. -
Client Partner, Global Marketing SolutionsFacebook Jul 2012 - Jan 2015Supporting Mercedes-Benz/Smart, VW, BMW/MINI, Volvo, Subaru, and Jaguar/Land Rover, my team successfully grew revenue 10x. I developed C-level relationships with key decision makers within my clients and became a trusted advisor and partner, increasing Facebook's share of mind and wallet. I created and executed account plans promoting a greater understanding of account organization, business drivers and planning cycles to identify opportunities which helped my clients grow their business through Facebook. -
Vp Of Regional, Dealer, & Global Product DevelopmentForddirect Aug 2011 - Jun 2012Dearborn, Mi, UsI led a team tasked with discovering, defining, testing, and launching new digital products and services for Ford, Ford Regions, and Ford/Lincoln Dealerships. We launched a first-to-market social content service delivering relevant posts to dealership Facebook pages and a reputation management solution to assist dealers manage their online profiles. I led a consumer marketing initiative to consolidate all touch points between Ford and Ford Customer Service across Tiers I-III, which resulted in ConsumerConnection, dramatically reducing consumer confusion and marketing costs. -
Director, Enterprise SalesDealer.Com Dec 2006 - Aug 2011Sandy Springs, Georgia, UsAs an early-stage employee, I was responsible for building Dealer.com's enterprise sales team to support the needs of OEMs and dealers groups. We identified opportunities and created retail digital marketing programs for Audi, BMW, Kia, Mitsubishi, Saab, Scion, and Suzuki. I led, secured, and delivered a strategy assignment with Toyota where we developed Toyota's Retail eBusiness Program (many of our recommendations are still being used today). -
General Sales ManagerPierre Auto Centers Jul 2005 - Nov 2006Seattle, Washington, UsI was responsible for running all sales operations for a special finance dealership in Lynwood, WA. I started with one sales consultant. Over the course of a year, I recruited, hired, trained, and retained 18 sales consultants and 3 managers, increasing sales volume and gross profit from 25 vehicles/$40K in 2005 to 59 vehicles/$235K in 2006. -
Zone ManagerFord Motor Company Jun 2001 - Jun 2005Dearborn, Michigan, UsI represented Ford to 79 Ford Dealerships in Alaska, Oregon, and Washington. Collaborating with dealers on sales and marketing strategies, I wholesaled 30,000+ vehicles resulting in $800M+ of revenue while driving dealership new/used vehicle sales and profitability.
Patrick Workman Skills
Patrick Workman Education Details
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Wharton Executive EducationBusiness Analytics: From Data To Insights -
Columbia Business SchoolPersonal Leadership
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Arizona State UniversityMarketing
Frequently Asked Questions about Patrick Workman
What company does Patrick Workman work for?
Patrick Workman works for Relix Media Group
What is Patrick Workman's role at the current company?
Patrick Workman's current role is Chief Operating Officer.
What is Patrick Workman's email address?
Patrick Workman's email address is pa****@****est.com
What is Patrick Workman's direct phone number?
Patrick Workman's direct phone number is +120633*****
What schools did Patrick Workman attend?
Patrick Workman attended Wharton Executive Education, Columbia Business School, Arizona State University.
What are some of Patrick Workman's interests?
Patrick Workman has interest in Honda, Buying Cars, Infiniti, Nissan, Bmw (Automobile), Toyota, Autotrader, Chrysler Group Llc, Jeep, Automotive Industry.
What skills is Patrick Workman known for?
Patrick Workman has skills like Digital Marketing, Automotive, E Commerce, Marketing Strategy, Sem, Social Media Marketing, Strategy, Customer Retention, Online Advertising, Online Marketing, Seo, Interactive Marketing.
Who are Patrick Workman's colleagues?
Patrick Workman's colleagues are Kristen Detroia, Chris Moran, Goga Gogovich, Elizabeth Carter Norfleet, Dylan Smith, Harrison Ezratty, Timothy Amanga.
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