Patrick Sherman Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Founded B2B Growth Strategy firm dedicated to helping healthtech and SaaS innovators with a complex solution bring clarity to complexity, achieve their ultimate growth potential, and make the world a healthier, happier place.Serving as fractional CMO/CGO/CRO and specializing in GTM strategy and planning, brand strategy, sales/marketing alignment, pipeline management, business model development, lead generation, and customer acquisition strategy.

Atlanta , Ga, Us

Strategic advisor spearheading digital marketing and business development initiatives.

Atlanta, Georgia, Us

Atlanta, Georgia, Us

East Lansing, Mi, Us

• Hired by CEO to spearhead corporate rebranding, repositioning and transformation, including creation of brand standards, website, media kit, and to develop and implement annual marketing plans culminating in a compelling and cohesive brand strategy. • Strategic responsibilities included providing training and direction to regional sales managers and leading consultative sales of mobile display ad optimization and analytics platforms to key brands and agencies. • Established strategic business partnerships with new, marquee clientele including USA Today, Electronic Arts, Ford Motor Company, National Geographic, DocuSign, and Sporting News.• Led the development and promotion of thought leadership campaigns to strategically position the company on mobile marketing breakthroughs.• Duties included management of sales funnel, determining ideal client profile for products, identifying largest endemic opportunities, and curating actionable insights to drive brand growth.

Lansing, Michigan, Us

• Chief Executive responsible for marketing/branding, strategic planning, public and media relations, website, and social media channels. • Created the editorial content and all operations and policies for a monthly, self-funded preventive healthcare publication providing key information to empower patients. • Oversaw all aspects of magazine design, layout, and distribution strategies.• Supervised communication campaigns using integrated digital media strategy, led growth initiatives, and managed P&L.

New York, Ny, Us

• Primary duties included recruiting, training, and coaching/mentoring a dynamic team of 16 outside sales consultants.• Implemented innovative training workshops designed to build team cohesiveness and increase retention while refining consultative sales skills.• Spent a minimum of twenty hours per week in the field coaching outside sales professionals on all aspects of consultative sales process including cold calling, needs assessments, and presentations to decision-makers. • Received certificates of achievement for all "Gannett Value Selling" and "Managing at Gannett" training seminars, including the Harvard ManageMentor program.

• Responsible for marketing and driving advertising revenue for two nurse recruitment periodicals (NurseWeek, Nursing Spectrum) that promote the recognition and support of the nursing community, with a circulation of over 1.8 million RNs nationwide.• Partnered with regional and national advertising agencies (including JWT, Young & Rubicam, Doner, and TMP) to develop annual Media Plans and digital marketing strategies for major health systems including Henry Ford, Beaumont Health, Cleveland Clinic, OhioHealth, HCA, Tenet, and New York Presbyterian. • Worked closely with health system's c-suite to plan and coordinate impactful recruitment, retention, and imaging campaigns.

B.A., Industrial And Organizational Psychology

Education record