Patrick Yap Email & Phone Number

Selangor, Malaysia

FragMedia is an Esports and gaming focused social, community, platform and performance marketing. Clients include Moonton, Tencent MY & PH, Swarmio Media, Globe Telecoms and quite a few others.

New York, Ny, Us

New York, Ny, Us

Played a key role in setting up the company and getting it off the grounds with regards to operations. Cheil Malaysia is now a fun group of 61 talented advertising professionals offering our services in through-the-line communications, retail / shopper marketing, digital and activation. Cheil Malaysia started off on the back of BTL business from Samsung Malaysia. Our strategic thinking, creative quality and passion shone through and we have since been given sole AOR for all Samsung Malaysia products. On the new business front, Cheil Malaysia has since won CIMB, Baskin Robbins, UMLand, Johnnie Walker, JTI, Hankook Tires and Cuckoo. Responsibilities:- Setting up and hiring of personnel for all departments- Organisation business plan, implementation and drive- Day-to-day running of the agency- Full P+L responsibility- Revenue management and forecasting- Career planning, training and growth charting for all personnel- General guidance and sounding board for all personnel- Lead on Samsung B2B, Baskin Robbins, UMLand, Diageo, Cuckoo and JTIAchievements- Drove a turnover of RM59million with a gross margin of more than 20% for 2016- Staffed up to 32 colleagues within 3 months (61 members as of Jan 2017)- Since officially opening doors in Dec 2013, Cheil Malaysia has added 6 additional pieces of business in the form of CIMB, UMLand, Diageo, JTI, Baskin Robbins and Cuckoo- Successfully bedded the Samsung clients and increased fee commitment by 43% in 2015 from only handling BTL and retail to adding on all ATL, digital, social and activation thus becoming the sole AOR- Best growth performance for a Cheil office 2015/2016- Awards won – Markies 2016, PMIAA 2016

Client Services Director at Publicis Malaysia. An agency with 107 passionate communication extraordinaires. Leading a team of 30 working on brands such as Nescafe, MAGGI, Nestum, Citibank, Zurich Insurance, 100PLUS, Sime Darby Properties, L'Oreal Garnier and many more.Responsibilities:- Day-to-day running of the account management department- Direct P+L responsibility on Citibank and 100PLUS- Revenue management and forecasting- Career planning, training and growth charting for account management personnel- General guidance and sounding board for account management personnelAchievements- Publicis Malaysia was named Creative Agency of 2012 (Advertising & Marketing Magazine) as voted by the M’sian marketing community

Lead for British American Tobacco.Brands - Kent, Peter Stuyvesant, Pall Mall, B&H, Vogue, 555 and Lucky Strike. With direct responsibility on brand plans, roll outs, creative and trade management.Identifying marketing and communication opportunities Insight generation, planning and implementation.Responsibilities:- Group Account Director in-charge of the Pall Mall, Peter Stuyvesant, B&H, 555, Lucky Strike and Vogue brands. With direct responsibility on brand plans, roll outs, creative and trade management- Identifying marketing, activation and communication opportunities - Insight generation, planning and implementationAchievements- Launched Peter Stuyvesant with a Malaysia centric positioning, look and feel. Launch of Peter Stuyvesant is the most successful in Malaysian (dark market) history with a 2.5% share gain within 3 months

New York, Ny, Us

Brands: Nokia Responsibilities:- Lead and guide on Nokia brand plans, roll outs, creative & media recommendations & executions specifically for Connect, Explore and Achieve segments- Identifying marketing and communication opportunities through research to aid in global communications development- Insight generation, planning and implementation with global office for China and Greater China requirements- Managed monthly report, analysis and review for global officeAchievements- Strategised and led the creative team that revised client's original brief for a window display to create Nokia Global's most successful viral activation campaign ever for the Limited Edition Bruce Lee N96.

Brands: HSBC, Mazda & Great Eastern Insurance Responsibilities:Lead and guide on brand plans, roll outs, creative & media recommendations & executionsAnalysing trends and competitive landscape; oversee opportunity identification and evaluationIdentifying marketing and communication opportunities through research, developing targeting and segmentation of plans for portfolio management. Manage monthly report , analysis and review for regional officesAchievements: Led the successful pitch teams for Great Eastern, Mazda and Tourism MalaysiaLed the pitch team for Malaysia Airlines

Brand: Celcom Xpax Responsibilities:- Lead and guide on Celcom Prepaid brand plans, roll outs, creative & media recommendations & executions- Analysing trends and competitive landscape; oversee opportunity identification and evaluation- Identifying marketing and communication opportunities through research, developing targeting and segmentation of plans for portfolio management. Achievements: - Managed the Celcom Prepaid account with only a team of 2 AEs with a total billing in excess of RM20million- Launched the new Xpax Prepaid brand with a full ATL + BTL campaign within 1 month and over took the 2nd position for prepaid signups within 3 months

Brand: Ford Responsibilities:- Lead and guide on Ford brand plans, roll outs, creative & media recommendations & executions- Analysing trends and competitive landscape; oversee opportunity identification and evaluation- Identifying marketing and communication opportunities through research, developing targeting and segmentation of plans for portfolio management. - Manage monthly report , analysis and review for regional officesAchievements: - Launched Ford Ranger, Lynx RS and Everest- Won creative awards at Kancils and Long Zhi awards 2003

Chicago, Illinois, Us

Brands: Petronas Corporate + F1, New Straits Times, Putrajaya (Commercial and Residential), Prudential Insurance and Nirvana Memorial ParkResponsibilities:- Lead and guide on brand plans, roll outs, creative & media recommendations & executions- Analysing trends and competitive landscape; oversee opportunity identification and evaluation- Identifying marketing and communication opportunities through research, developing targeting and segmentation of plans for portfolio management. - Manage daily operations, scheduled staff assignments and supervise team membersAchievements: - Won Gold at Kancil 2001 for Petronas Corporate Video and Silver for Petronas Hari Raya Campaign

New York, Ny, Us

Brand - Oracle SEAResponsibilities:- Manage monthly report , analysis and review for global office and SEA offices- Assisted in strategising and executing regional SEA launches for B2B suites- Localised individual launch programmes for participating countries

New York, Ny, Us

Brands: P&G (Pantene, Pringles, Cover Girl), Danone (Jacobs, Chipsmore, Prince), Sepang F1 CircuitResponsibilities:- Prepared strategic and business plan communication - Executed campaign launches within deadline and budget- Ensured the smooth running of account with WIP updates and contact reports- Provided background F1 information to pitch for Sepang F1 Circuit account

Bachelor Of Arts, Business Administration

Education record