Patrik Engström Email & Phone Number

Stockholm, Se

Stockholm, Stockholm County, Sweden

Developing yearly global media strategy and framework to attract, retain and develop customer/consumers in different relationship phases, in alignment with the brand plan and commercial priorities, to support our region’s and their local strategy and execution. Coordinate business unites, regions and brand development.

Stockholm, Stockholm County, Sweden

Shaping and executing H&M Move’s marketing strategies to effectively connect with our consumers throughout the consumer journey. I have lead on media strategy to maximize brand and sales impact in every customer touchpoint. - Media strategy: developed a media strategy for how to launch our brand globally, to reach and engage our audience in the right media platforms, formats and timings. Budget allocation cross markets and campaigns to build brand awareness over the year, and drive sales. - Insights: setup brand tracker, conduct customer research, understanding behaviors and needs, and media consumption to for the optimal media strategy. - Campaign optimization and budget management: together with agency constantly analysing media performance and align with the wider marketing and sales team to optimize coming activities. - Collaboration and Coordination: close partnership with regions to coordinate, plan and optimize H&M Move campaigns locally, and find creative media executions that stands out. - Innovation: follow industry trends and technology to stay relevant and engaging for a young customer. E.g. a 3D creative on Piccadilly Ligths in London, social media AR lenses to workout with H&M Move in our big branding campaigns, Strava challenges to engage our core audience, and much more.

Stockholm, Sweden

Global Account Director for Karo Pharma, heading up media strategy and buying in 15 markets. Implementing cross market processes and tools (like MediaTool) to secure briefing, KPI, reporting and optimisation alignment. Account Director for a group nordic and local clients. Responsible for client profitability, team setup and performance, and client's media strategy on yearly basis and campaign tactic. Implemented digital tools for buying and analysis for efficiencies in way of working.

Stockholm, Sweden

Clients: SAS, Booking.com, 20th Century Fox, HMD Nokia, UNICEFOwnership of the client account incl relationship, client budgets and marketing strategies. Coordinating all media activities, executions and reporting to client and internally. Manage a team of 2-5 specialists. Account management for global clients – coordinating our campaigns with global strategies, creative agencies and other stakeholders. - Overarching media strategy- Consumer insights- Connection Planning- Team Leadership- Work flows and processes- Media negotiationsOnboarding of new clients and global advertisers, responsible for setting up the new team and processes for Booking.com, 20th Century Fox, Scandinavian Airline Systems (SAS)

Stockholm, Sweden

Client Leadership for Pokerstars, Nike and Rolex. For Nike and Rolex it means close contact with WE clients in Amsterdam and Geneve, with Mindshare global strategies and responsible for running a profitable local account. For Pokerstars I was full on ownership of the account.

Stockholm, Sweden

Clients: Scandinavian Airlines (SAS), Booking.com, 20th Century Fox, HMD Nokia, UNICEF, PokerstarsOwnership of client relationship, client budgets and marketing strategies. Coordinating all media activities, executions and reporting with client and internally with a team of 2-5 specialists. AM for global clients – coordinating our campaigns with global strategies, creative agencies and other stakeholders. - Overarching media strategy- Consumer insights- Team Leadership- Work flow and processes- TV planning and optimizationOnboarding of new clients and global advertisers, responsible for setting up the new team and processes: Booking.com, 20th Century Fox, Scandinavian Airlines (SAS)

Stockholm, Sweden

Clients: Booking.com, 20th Century Fox, HMD Nokia, UNICEF, PokerstarsAdvice clients on digital strategy on yealy and campaign basis, within all digital channels and platforms – Paid media as well as Owned and Earned. Advice on programmatic and social strategies for sales driven campaigns and brand building activities. o Data driven audience based marketingo Retargeting strategies and implementationo Dynamic advertising atomizationo Digital attributiono Google Full Stacko mInsight, Xaxis, Plista. o DSP, SSP, DMP.o Display, online video, social and SEM adverting

Stockholm, Sweden

Clients: Stadium, Rolex, Nike, Altia, PokerstarsOOH and Print planning responsibilities for Stadium, one of the biggest Swedish print advertisers. Handled Stadium’s yearly print negotiations. Responsible for Stadium and Rolex print strategies.o Negotiation tacticso OOH and print strategy, pricing and key KPIso Econometric modelingStill kept my digital planning responsibilities and took larger scope on all clients

Stockholm, Sweden

Digital planning and execution, tracking on campaigns and client sites, and reporting. Creating campaign sites, optimizing campaigns to hit sales goals and find leads, and content creation for social media. o Display, social and SEM advertising.o Driving acquisition, sign ups and optimized on deposits for Pokerstars.o Driving sales for Alita for new wines with geo targeted, hyper geo targeted, audience targeted and retargeting campaigns.o Driving awareness and creative campaigns for Nike and Rolex. Clients: Nike, Rolex, Unity Line, Altia, Pokerstars

Stockholm, Sweden

Responsible for booking planned campaigns with media owners, setting up campaigns in third party tracking systems like Adform, Sizmek and DFA, control delivery of campaigns against buy and KPI’s, and set up campaign reports based on initial brief. Started setting up campaigns within Facebook Business Manager. Clients: Lufthansa, Unity Line, Nike, Kimberly Clark

Stockholm, Sweden

Creative Writing

Bachelor'S Degree, Economics

Activities and Societies: St. John's Redstorm soccer team

Law