Patrik Engström Email & Phone Number

Stockholm, SE

Stockholm, Stockholm County, Sweden

Developing yearly global media strategy and framework to attract, retain and develop customer/consumers in different relationship phases, in alignment with the brand plan and commercial priorities, to support our region’s and their local strategy and execution. Coordinate business unites, regions and brand development.

Stockholm, Stockholm County, Sweden

Shaping and executing H&M Move’s marketing strategies to effectively connect with our consumers throughout the consumer journey. I have lead on media strategy to maximize brand and sales impact in every customer touchpoint. - Media strategy: developed a media strategy for how to launch our brand globally, to reach and engage our audience in the right media.

Stockholm, Sweden

Global Account Director for Karo Pharma, heading up media strategy and buying in 15 markets. Implementing cross market processes and tools (like MediaTool) to secure briefing, KPI, reporting and optimisation alignment. Account Director for a group nordic and local clients. Responsible for client profitability, team setup and performance, and client's media.

Stockholm, Sweden

Clients: SAS, Booking.com, 20th Century Fox, HMD Nokia, UNICEFOwnership of the client account incl relationship, client budgets and marketing strategies. Coordinating all media activities, executions and reporting to client and internally. Manage a team of 2-5 specialists. Account management for global clients – coordinating our campaigns with global.

Stockholm, Sweden

Client Leadership for Pokerstars, Nike and Rolex. For Nike and Rolex it means close contact with WE clients in Amsterdam and Geneve, with Mindshare global strategies and responsible for running a profitable local account. For Pokerstars I was full on ownership of the account.

Stockholm, Sweden

Clients: Scandinavian Airlines (SAS), Booking.com, 20th Century Fox, HMD Nokia, UNICEF, PokerstarsOwnership of client relationship, client budgets and marketing strategies. Coordinating all media activities, executions and reporting with client and internally with a team of 2-5 specialists. AM for global clients – coordinating our campaigns with global.

Stockholm, Sweden

Clients: Booking.com, 20th Century Fox, HMD Nokia, UNICEF, PokerstarsAdvice clients on digital strategy on yealy and campaign basis, within all digital channels and platforms – Paid media as well as Owned and Earned. Advice on programmatic and social strategies for sales driven campaigns and brand building activities. o Data driven audience based.

Stockholm, Sweden

Clients: Stadium, Rolex, Nike, Altia, PokerstarsOOH and Print planning responsibilities for Stadium, one of the biggest Swedish print advertisers. Handled Stadium’s yearly print negotiations. Responsible for Stadium and Rolex print strategies.o Negotiation tacticso OOH and print strategy, pricing and key KPIso Econometric modelingStill kept my digital.

Stockholm, Sweden

Digital planning and execution, tracking on campaigns and client sites, and reporting. Creating campaign sites, optimizing campaigns to hit sales goals and find leads, and content creation for social media. o Display, social and SEM advertising.o Driving acquisition, sign ups and optimized on deposits for Pokerstars.o Driving sales for Alita for new wines.

Stockholm, Sweden

Responsible for booking planned campaigns with media owners, setting up campaigns in third party tracking systems like Adform, Sizmek and DFA, control delivery of campaigns against buy and KPI’s, and set up campaign reports based on initial brief. Started setting up campaigns within Facebook Business Manager. Clients: Lufthansa, Unity Line, Nike, Kimberly.

Stockholm, Sweden

Creative Writing

Bachelor'S Degree, Economics

Activities and Societies: St. John's Redstorm soccer team

Law