Patrik Kovács Email & Phone Number

Győr, Hu

Győr, Győr-Moson-Sopron, Hungary

Lead the development and execution of marketing strategies aligned with the Miell Group's goals, driving innovation and differentiation.Work closely with the director of the conglomerate, ensuring that all marketing efforts are aligned with business, sales, and financial plans.Mentor and empower a collaborative marketing team, ensuring alignment with strategic objectives.Collaborate with internal stakeholders to integrate marketing efforts across departments and drive cohesive strategies.Utilize analytics to inform strategic decisions and optimize campaign performance.Oversee branding initiatives to establish a cohesive corporate identity and enhance brand equity.Conceptualize and execute engaging marketing campaigns to captivate audiences and drive engagement.Develop and manage marketing budgets to maximize ROI and support strategic priorities.Implement marketing technologies and tools to streamline processes and enhance automation capabilities.Negotiate and manage contracts with external vendors to support marketing initiatives.Collaborate with sales teams to develop integrated marketing and sales strategies, aligning messaging and activities to drive lead generation, conversion, and revenue growth.Foster a culture of continuous learning and professional development within the marketing team, providing resources and support to keep abreast of industry best practices, trends, and innovations.

Hungary

Developed and executed comprehensive marketing strategies for Szintézis-Net, a medical, and financial software development company to increase brand awareness, generate leads, and drive revenue growth.Managed and maintained social media accounts across LinkedIn, Facebook, Twitter, Instagram, and Google to engage with target audiences and amplify brand messaging.Oversaw website content and SEO optimization to enhance search visibility and improve user experience.Designed and implemented targeted paid advertising campaigns on platforms such as Google, LinkedIn, and Facebook, regularly reporting on campaign performance to senior leadership.Coordinated with a U.S. marketing consultant to align internal and external marketing efforts and ensure consistency in messaging and branding.Created Microsoft SharePoint site for internal communication and collaborated with cross-functional teams to disseminate company news and updates through written articles, videos, andpodcasts.Represented Szintézis-Net at industry events, both in-person and virtual, leveraging connections through the Hungarian Export Promotion Agency (HEPA) to expand sales channels in the U.S.,Canada, and Middle East.Managed PR and marketing budgets, ensuring efficient use of resources and tracking return on investment.Strategically selected causes to support with the company's PR budget and executed all in-house PR activities to increase brand exposure and improve community engagement.

Győr

Supported the marketing communication initiatives of all teams participating in the Formula Student automotive racing series.Organized and categorized essential documentation required for competition participation.Served as the primary liaison between the championship contenders and the competition organizers, acting as the first point of contact for all communications.