Chief in charge of revenue from collateral rights such as endorsement, pp, digital project.reporting directly to President of UMG.In charge of the strart up of this new division inexistent before my arrival, focused on gather all the income arriving from not physical sales, such as Endorsement, Special marketing product, Merchandising, Premium project, Synchronization in tv spot, Testimonial, Product Placement in Videoclips, Contest, Sponsorship, Live events and performance.Reporting also to the International team based between Paris, London and New York.

Cofounder and Sales Director for the startup of LeonardoADV, the sales agency in charge of revenues for Leonardo.it Define all the objectives up to 3 years, built and manage all the different division, such as marketing, customer care, technical and sales team, work close to the technical staff in order to create the structure of the portal and find the editors to involve in it, were part of the job at the begin.Responsible for the hiring and managing of resources, up to 30 people in sales special project, back office team. last year after the General Director's leaving I was asked to fill in him and to report directly to ownership.

responsible for the commercial division dedicated to media agencies with 5 person under my supervision reporting directly to commercial director.Objective: to sell online spaces of Libero.it, the first italian portal, and to set up special project online to help brand in reaching their kpiPosition constantly in contact with marketing and with the division in charge of direct brands.

Position in charge of selling advertisement online to brands and agencies.Cairo Communication was the first online advertising company made from a join venture with Doubleclick , the American owner of Altavista., very important search engine