Together with the internal team, I worked to create a new social strategy and a new visual identity, which strongly represents the brand's strengths and the tone of voice. My responsabilities include:- Social Strategy- Social Media Management- Advertising Meta

Copywriter and transcreator for Getty Images. Work on global marketing campaigns for Getty Images that need to be adapted and fully localized from English to Italian. Responsibilities- Transcreation of marketing assets for global campaigns.- Leverage the creative concept of English source assets and trans-create/adapt it to Italian market in order to optimize local impact.- Write copy and propose creative croncepts for marketing campaigns that are developed in market.- Help establish the brand voice in Italian, using the style guide as guideline.- Review translations critically in detail provided by external translation vendor, provide feedback and actionable solution.- Re-write and adapt the text in Italian according to provided instructions.- Interact with other trans-creators, translators and reviewers in linguistic discussions to establish best practices and guidelines.- Closely collaborate with Regional and Central Marketing teams.

Main activities include:- Blogging- SEO on site and off site- Content marketing- Social media management- Lead marketing- Adwords and social ads management- Web content editor

Concertionline.com is a web magazine on music, concerts and news in Italy.

Elaborazione del piano editoriale, selezione e pubblicazione delle notizie (copywriting, selezione delle immagini, realizzazione delle grafiche, programmazione e posting) sui canali Facebook, Twitter, Instagram e TikTok del magazine, con un particolare focus per il canale Instagram.Gestione dell’advertising social, in particolare per la promozione dei loro eventi (esempio: Rockol Awards, Milano Music Week) e di quelli dei partner.

Da settembre 2019 a giugno 2023 sono stata Social Media e Digital Manager per International Music and Arts. Per IMARTS mi sono occupata della gestione e della crescita dei loro canali social, della promozione degli spettacoli (concerti, spettacoli teatrali, danza) degli artisti del roster e della collaborazione con promoter, case discografiche e management degli artisti per il coordinamento delle attività di promozione. Tutti i dettagli sul roster di IMARTS sono disponibili sul sito www.internationalmusic.itNel corso della nostra collaborazione, ho avuto la possibilità di collaborare anche alla realizzazione (gestione piattaforma di streaming), promozione e vendita di concerti in streaming, tra cui la vendita del video del concerto di Franco Battiato a Segesta del 2004, quella del concerto di Natale 2020 di Vinicio Capossela, i concerti in live streaming di Enrico Pieranunzi e il debutto online dello spettacolo di e con Gabriella Greison, “Ucciderò il Gatto di Schrödinger”.Ho avuto inoltre la possibilità di collaborare alla promozione social per l’Italia dell’album di Asaf Avidan “Anagnorisis”, curando le Facebook Ads e selezionando i posizionamenti per l’advertising (banneristica), oltre che supportando le comunicazioni ufficiali pubblicate sui canali dell’artista attraverso il rilancio sui social IMARTS.

Graphic layout and content creation for websites.

Freelance contributor for www.forumsalute.it

Editorial management, copywriting, basic graphic design, seo optimization.

Main tasks include: - Updating the website with news and relevant contents- Editing of articles for the magazine- Translations- Management of the contributors

Main tasks include:- Editing of articles for the blogs of the network- Management of the social media accounts- Management of the contributors- Search engine optimization

Main tasks include:- Managing of the incoming orders- Contact with foreign customer in english and in french- Managing of the claims and relative negotiation with customer- Shipment organization, direct contact with forwarders, negotiation, shipping and delivery planning- Troubleshooting

Main tasks include:- Drafting of press releases and articles, both in english and italian- Support to the marketing team- Back office and front office

Main tasks include: - General secretary and back office- Support during organisation of cultural events- Contact with authors