- Executes all stages of new and existing web applications for clientele, from initial design and architecture to development, deployment and management.- Manages multi-channel asset creation and deployment using various CMS, CRM and design platforms.- Develops intuitive web applications using HTML, CSS, JavaScript and other frameworks.- Leverages AI tools to enhance user experience and streamline frontend development tasks.- Creates responsive and visually stunning websites for 100+ customers across various industries, boosting client satisfaction ratings to 8.5/10.- Integrates e-commerce functionality into 25+ websites, increasing clients’ online sales.

- Managed data organization and integrity, improving data management processes.- Designed and implemented dynamic/automated email campaigns, responsive landing pages and personalized journeys.- Troubleshooting issues and resolving platform-related challenges by resolving data discrepancies.- Trained and supported team members, contributing to the expansion of Salesforce proficiency and best practices which resulted in successful project execution.- Programmed A/B tests to identify optimal marketing strengths, weaknesses and customer experiences.

- Planned, developed, executed, deployed and maintained high-level web applications while providing effective troubleshooting and remediating issues when necessary.- As a Salesforce Marketing Cloud Admin, setup and managed Admin options, user roles, user interface, organization wide defaults, role hierarchy and workflow rules as well as provided technical support to end users for escalated support tickets and web-related inquiries.- Developed dynamic emails using Photoshop, Figma, HTML, CSS, JavaScript and AMPscript.- Executed buildout of initial engagement campaigns in Salesforce Marketing Cloud including Cloud Pages, Email Studio, Automation Studio, Contact Builder, Journey Builder and Interaction Studio. - Conducted thorough testing and debugging to identify and resolve front-end as well as back-end issues.- Designed processes for cleanup and performance improvement that minimized downtime by 13%.- Recommended solutions and identified workarounds for defects identified during testing.- Presented concepts and narratives to cross-functional teams to influence business and creative decisions.

- Transformed business concepts into wireframes, improving user satisfaction by 45%.- Provided technical recommendations and accessibility oversight of user interfaces and worked closely with the data and product teams to ensure that envisioned features are accessible.- Produced user flows/wireframes that communicated design objectives and identified possible solutions.- Designed interfaces for an internal web portal and converted wireframes into functional web applications using AngularJS, HTML5, CSS3 and Bootstrap.- Created digital images, audio clips, video animations and textual animations for various projects.- Ensured accessibility compliance (WCAG 2.0 AA, Section 508) for internal web portals.- Translated technical standards and third party recommendations into specific, actionable requirements for development.

- Maintained a series of Drupal and WordPress sites for the non-profit organization. Day-to-day included custom panels, blocks, content types and views to allow each sector to customize the look of their site.- Provided web analytic reports for monitored website performance, trends and clickstream path analysis.- Created innovative and visually stunning web designs that enhanced the user experience and drove customer engagement using Photoshop and Illustrator.- Collaborated with cross-functional teams to gather requirements and create wireframes and prototypes for new website features and enhancements.

- As a key member of the development team, conducted discovery process, created mockups/layouts, provided frequent communication of project status, issues, resolutions, and developed the knowledge base for DIRECTV's Customer Care portal containing 5000+ pages as well as business-critical systems averaging 25 million page views per month.- Designed an array of content in Photoshop and Illustrator including websites, logos and various marketing materials.- Analyzed, supported, and integrated web analytics for effective user interaction.- Streamlined tools to improve major call drivers for troubleshooting loss of signal, comparing programming packages for current and potential clients, and providing detailed walkthroughs of numerous set-top boxes.- Communicated regularly with stakeholders, providing updates and addressing concerns.- Evaluated project outcomes and identified areas for improvement.

- Created intuitive user interfaces that translated into dynamic emails, responsive landing pages using Photoshop, Illustrator, HTML, CSS and JavaScript.

- Designed an array of content in Photoshop and Illustrator including websites, logos and various marketing materials.- Analyzed, supported, and integrated web analytics for effective user interaction.- Streamlined tools to improve major call drivers for troubleshooting loss of signal, comparing programming packages for current and potential clients, and providing detailed walkthroughs of numerous set-top boxes.

Maintained existing E-commerce website with 300+ products.Created email campaigns and various promotional content including animation, composed promotional videos, flyers, and posters.

- Maintained company’s various online radio stations. Designed graphic content using Photoshop and Illustrator. - Created banners and animations using ImageReady and Flash. - Developed and maintained websites and E-Commerce stores using HTML, CSS, and JavaScript, PHP and MySQL.