Patrycja Gajda Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

As a Community Developer at Expansive Worlds, I have the privilege of spearheading community engagement efforts for theHunter: Call of the Wild and Call of the Wild: The Angler. In this multifaceted role, I assume full responsibility for developing content plans and crafting strategic community initiatives to support product launches. From inception to execution, I oversee a wide range of tasks, including copywriting, social media management, and the systematic collection and analysis of player… Show more As a Community Developer at Expansive Worlds, I have the privilege of spearheading community engagement efforts for theHunter: Call of the Wild and Call of the Wild: The Angler. In this multifaceted role, I assume full responsibility for developing content plans and crafting strategic community initiatives to support product launches. From inception to execution, I oversee a wide range of tasks, including copywriting, social media management, and the systematic collection and analysis of player feedback and sentiment.My key accomplishments include:• Establishing the first Player Council aimed at bridging the feedback gap between our dedicated player base and the development team. This initiative fostered open communication channels and facilitated the direct integration of player insights into the development process.• Collaboration with Product Marketing Managers and the rest of the Marketing Team to align community engagement strategies with overarching marketing objectives, ensuring synergy across all promotional efforts.• Regular reporting on community engagement metrics and health, providing valuable insights to the stakeholders.• Facilitation of onboarding processes for multiple new members of the Community Team.• Collaborative partnerships with content creators to develop captivating promotional content, driving excitement and anticipation for product launches.• Improving moderation of the official social media channels and maintaining a positive and welcoming community environment.• Creating a diverse range of social media assets aligned with the brand identity to better resonate with our target audience. Show less

Stockholm Metropolitan Area

I was the only Community Manager responsible for two mobile titles published by Star Stable: Star Stable Horses and Wildsong (still in early access in a limited number of regions). Furthermore, due to my expertise in analyzing social media data and creating long-term community strategies, I also worked with the Star Stable Online product team to improve the way we work with Community Ambassadors and how we communicate with our players externally.• Full ownership of communication through… Show more I was the only Community Manager responsible for two mobile titles published by Star Stable: Star Stable Horses and Wildsong (still in early access in a limited number of regions). Furthermore, due to my expertise in analyzing social media data and creating long-term community strategies, I also worked with the Star Stable Online product team to improve the way we work with Community Ambassadors and how we communicate with our players externally.• Full ownership of communication through official social media channels for Wildsong. This includes writing copy, preparing cohesive visual assets, and replying to the players in a timely manner.• Managing a social media calendar for mobile titles, ensuring the players are getting all the important information from the official channels.• Providing regular community sentiment updates directly to the Star Stable Horses development team.• Collecting, organizing, and analyzing social media data for Star Stable Online channels. Focusing on key metrics across Facebook, Instagram, YouTube, Twitter, and TikTok to help establish KPIs and targets.• Collaborating with a small team on the restructure of the Star Stable Online Community Ambassador Program. • Organizing meet-ups and Q&A sessions with the players in Star Stable Online as a Game Master on a Polish server. Show less

Stockholm, Stockholm County, Sweden

By the end of 2020, my success as a Community Manager on Cities: Skylines saw me step into the role of Community Developer, taking on multiple new titles and increased responsibilities. My main project was Surviving Games franchise which includes a popular Martian colony builder: Surviving Mars, and a game released in early access on Epic Games Store, Steam and Xbox called Surviving the Aftermath. • Developed and implemented an overarching community strategy for Surviving Games… Show more By the end of 2020, my success as a Community Manager on Cities: Skylines saw me step into the role of Community Developer, taking on multiple new titles and increased responsibilities. My main project was Surviving Games franchise which includes a popular Martian colony builder: Surviving Mars, and a game released in early access on Epic Games Store, Steam and Xbox called Surviving the Aftermath. • Developed and implemented an overarching community strategy for Surviving Games with a focus on increasing brand awareness and player engagement. • Created a detailed financial overview of community activations for individual marketing campaigns.• Together with a team of Community Ambassadors cultivated a healthy and inclusive community of players.• Produced engaging articles for the official website. Also oversaw the creation of patch notes and development update blogs.• Prepared and participated in PDXCON REMIXED online event. From conceptualizing the activities and upskilling developers who wanted to participate in live streams, to coordinating the external communication and being a host for multiple workshops on Twitch.• Developed and executed a community strategy for the Surviving the Aftermath 1.0 update launch, which ended its early access period.• Launched and managed the Closed Beta Discord server for Surviving Mars. Facilitated conversations between testers and developers. Gathered and organized feedback while ensuring it was presented to all key stakeholders in a timely manner.In December 2021, also started supporting the Stellaris product team in developing the marketing campaign for the Overlord DLC. Show less

Stockholm, Sweden

The main title I worked on was Cities: Skylines - a critically-acclaimed multiplatform city builder with a passionate and creative community of +60mln players.• Managed social media channels. This included full ownership of all the external communication released on Facebook, Twitter, Instagram, YouTube, Discord, Reddit, and Steam’s Community Hub.• Responsible for the Global Community Engagement and Content plan for the franchise, including the base game and all subsequent and newly… Show more The main title I worked on was Cities: Skylines - a critically-acclaimed multiplatform city builder with a passionate and creative community of +60mln players.• Managed social media channels. This included full ownership of all the external communication released on Facebook, Twitter, Instagram, YouTube, Discord, Reddit, and Steam’s Community Hub.• Responsible for the Global Community Engagement and Content plan for the franchise, including the base game and all subsequent and newly released DLCs. Oversaw the execution of the overarching Community strategy, working alongside partners that included: Brand, Publishing, Public Relations, and Development teams.• Collaborated with the Marketing Creative Team to achieve a cohesive online brand identity. We accomplished this by maintaining curated content across all the social channels.• Supported and managed a team of international Community Ambassadors which helped grow the Cities: Skylines brand awareness via increased engagement across a number of Social Media platforms. This also included region-specific channels such as VK in Russia and both Weibo and Bilibili in China.• Set up a weekly Cities: Skylines stream that was broadcasted across Twitch. Responsibilities included planning a concept of each episode, alongside presenting with a co-host. Successfully grew the series week on week to become a staple part of the Paradox streaming schedule.• Implemented a brand new community reporting structure, granting better access to player insights and community sentiment for all key stakeholders and management. Introduced a structure of data-keeping, allowing for historical metrics to be presented and referenced throughout key campaigns. Show less

Galway, County Galway, Ireland

Being a Global Community Coordinator brought many interesting challenges and opportunities in my career. I had a chance to manage and interact with a massive and diverse community of players worldwide - from FIFA fans to Plants vs Zombies enthusiasts.On top of the daily tasks, which I already performed as a Polish Community Coordinator, I started writing more official messaging for the players. This led to a closer collaboration with various EA’s studios and their game teams. I… Show more Being a Global Community Coordinator brought many interesting challenges and opportunities in my career. I had a chance to manage and interact with a massive and diverse community of players worldwide - from FIFA fans to Plants vs Zombies enthusiasts.On top of the daily tasks, which I already performed as a Polish Community Coordinator, I started writing more official messaging for the players. This led to a closer collaboration with various EA’s studios and their game teams. I collected the relevant information and fact-checked the posts before they were published.I was also involved in promoting and supporting community advocates through AHQ Heroes and Champions program. I ensured they always had access to the essential information and assets on time and felt rewarded for their support of our brands. Show less

County Galway, Ireland

As a member of the multicultural Community Team at EA, I provided support to the Polish players on the official EA forums. I maintained a high daily number of conversations with the forum visitors, which included finding the best solutions to their problems, offering understandable troubleshooting steps, and sharing major news beats in an interesting and engaging way.Internally, I continued to collect information about top contact drivers and raise emerging issues with… Show more As a member of the multicultural Community Team at EA, I provided support to the Polish players on the official EA forums. I maintained a high daily number of conversations with the forum visitors, which included finding the best solutions to their problems, offering understandable troubleshooting steps, and sharing major news beats in an interesting and engaging way.Internally, I continued to collect information about top contact drivers and raise emerging issues with specialists. I also tracked, analyzed, and reported weekly community sentiment and analytics to the relevant stakeholders.My biggest highlight in this role was creating an engagement plan for the players on the Polish The Sims forum. This included finding and onboarding new superusers and moderators and building an engaging content plan for the forum. Show less

Galway

This role was my entry into the gaming industry. 1:1 interactions with the players provided me with valuable and unique learnings which have helped me out throughout my entire career.My primary tasks included:- Providing excellent customer support via phone and email.- Helping Polish players with technical issues and gameplay-oriented inquiries.- Recognizing and quickly raising emerging issues with the specialist teams.- Staying up-to-date with the EA product… Show more This role was my entry into the gaming industry. 1:1 interactions with the players provided me with valuable and unique learnings which have helped me out throughout my entire career.My primary tasks included:- Providing excellent customer support via phone and email.- Helping Polish players with technical issues and gameplay-oriented inquiries.- Recognizing and quickly raising emerging issues with the specialist teams.- Staying up-to-date with the EA product updates.- Following complex internal processes. Show less

Katowice, Woj. Śląskie, Polska

As a trainee, I was primarily responsible for collecting and analysing various online data, which would help the company in launching a new service on its website. My task was to organize and evaluate the information in Excel spreadsheets, so it could be easily accessed by other project members.

Master'S Degree, Communication, Journalism, And Related Programs

Master's thesis topic: Gamification as a marketing tool in creating customers' engagement

Bachelor'S Degree, Economics

Bachelor's thesis topic: Branding in social media using the example of Assasin's Creed series

Education record

Activities and Societies: Basketball school team