Figment Studios, is an independent film studio which empowers visionary storytellers. Figment focuses on IP development, turning ideas into a market ready, commercially viable concepts. Patrick is a Founder and Producer at Figment Studios, after a storied 2 decade career at Red Bull, where he launched the company in many countries and founded Culture Marketing (Music, Art and Entertainment). He lead Red Bulls creative initiatives globally, collaborating with artists such as Black Coffee, Hugh Masekela, Chance the Rapper, Bjork, Solange, Questlove & Pharrel Williams. Winner of multiple creative awards incl. Tribeca Disruption Award in 2014 for the RBMA. He produced art exhibitions with globally renowned artists in NYC, Detroit, Paris, Seoul, Toyko and South Africa.Patrick was Vice President of Marketing in the USA, before returning to Cape Town, where he founded Figment Studios alongside Robin Goode. With +20 years of international experience, Patrick's skill is moving from backstage to boardroom, translating creative ideas into commercial strategies, and bringing them to the world.