Pat Surphlis Email & Phone Number

Toronto

Projects include Honda Indy Toronto and Star Touch

Toronto

Contracted to provide project management for design, editorial and distribution teams to produce and publish the 2015 Honda Indy Souvenir Program

Toronto

* Sponsorship sales and client services for the Redpath Waterfront Festival and Sail-In-Cinema* Sell space and coordinate activations for XM and marketplace vendors

Toronto, Ontario

* Senior Ad Manager responsible for 200+ Toronto Star print and online special sections, special reports and branded content generating $10 million revenue annually* Worked directly with Toronto Star and outside vendor sales reps facilitating ad sales into special sections, reports and branded features surpassing budget expectations and achieving personal metrics* Led two direct sales reps assigned to sell New Business into special sections providing ongoing guidance and direction that supported the goal of generating a new revenue stream for the category* Managed growing portfolio of editorial and custom products including layout, distribution and P&L for all sections, magazines and special products* Developed content strategies in close collaboration with Star editorial senior editors and commercial content providers, Star Content Studios*Acted as Project Manager for Star branded magazines - Golf Magazine, Insiders Guide to Colleges & Universities, The Address, TIFF Daily and Auto Show Daily Tabs* Developed advertising sections for promotional partners i.e. Toronto Maple Leafs, Toronto Blue Jays, National Home Show, Canadian International Auto Show, Shaw Festival generating incremental advertising revenue for the sales team.* Designed sales collateral for all special section products ensuring reps were equipped with necessary materials and information to optimize revenue opportunities with clients

Toronto, Ontario

* Developed and executed sponsorship programs with advertising partners generating incremental revenue, building brand and increasing community awareness*Managed event planning, email marketing and contesting for sports and cultural partners of the Star - MLSE, Rogers Cup, Canada's Walk of Fame, Shaw Festival, Royal Winter Fair among others - ensuring cost effective, impactful and timely execution and delivering optimal ROI for the Star and its promotional partners

Toronto, Ontario

* Managed client services for show exhibitors and media partners fulfilling sponsorship commitments for Auto Trader, Sirius Radio, PC Financial, Lexus and Castrol among others* Coordinated onsite sampling programs for Unilever, National Post and Canadian Cancer Society* Coordinated interviews and sponsor commitments for Auto Show TV interstitials

Toronto, Ontario

* Senior Management Director responsible for all promotion campaigns in print and online generating advertising revenue through sponsorships, contesting and content integration* Led a staff of three promotion coordinators, two graphic artist/copywriters and one media consultant* Managed $4million Promotion Department budget maintaining cost efficiencies and corporate expectations* Negotiated all outside media campaigns - radio, television and outdoor - to promote the Sun Media brand and generate awareness to increase readership and circulation sales * Developed and managed long-term partnership programs with MLSE, Molson Indy (now Honda Indy), Toronto Argonauts, Hockey Hall of Fame, Caribana (now Scotiabank Caribbean Carnival) and Canadian International Auto Show among others* Created sports collectible programs in partnership with Activa Consumer Promotions generating over $1million in circulation sales and royalties* Developed a revenue-share partnership with Worldline Inc. to introduce "SunCall", a VOIP long distance package exclusive to Sun readers generating $200,000 new revenue yearly