I learned a tremendous amount in my short time at Circle, which is the issuer of the stablecoin USDC. The most valuable aspect of the role is the point of view it gave me, as I was attracted to it in part because of its mix of similarities and contrasts to what I’d done previously. While I knew the financial services industry quite well, I gained a vantage point in joining the corporate strategy division of a company in a disruptor position, with a $4.5B valuation but fewer than 300 employees… Show more I learned a tremendous amount in my short time at Circle, which is the issuer of the stablecoin USDC. The most valuable aspect of the role is the point of view it gave me, as I was attracted to it in part because of its mix of similarities and contrasts to what I’d done previously. While I knew the financial services industry quite well, I gained a vantage point in joining the corporate strategy division of a company in a disruptor position, with a $4.5B valuation but fewer than 300 employees, and that was “based on the internet” with no physical office spaces. Show less

I’m grateful for this role, which took shape when our chief communications officer gave me the green light to build out the first-ever company blog at U.S. Bank. Upon launch, I served as editor and led an informal team of writers and multimedia experts across the company. We focused our efforts on sharing meaningful news and telling compelling stories – the latter mostly about people, ranging from a Boise employee who hand-sewed and distributed 7,000 face masks during the pandemic to a… Show more I’m grateful for this role, which took shape when our chief communications officer gave me the green light to build out the first-ever company blog at U.S. Bank. Upon launch, I served as editor and led an informal team of writers and multimedia experts across the company. We focused our efforts on sharing meaningful news and telling compelling stories – the latter mostly about people, ranging from a Boise employee who hand-sewed and distributed 7,000 face masks during the pandemic to a Minneapolis employee who was the sole member of the Venezuelan cross-country ski team. As we learned what types of content worked best, as editor I focused on driving results that would impact the brand reputation and bottom line for U.S. Bank. Those include:- Creating editorial strategy that drove 1M annual page views to the blog within three years of launch and, more importantly, led to press coverage in top-tier outlets including CNN, Fast Company, The Wall Street Journal and Fortune.- Driving more than 10K digital product applications, such as for automated investing, home mortgages, credit cards, small business loans, checking accounts designed for underbanked individuals, and more.- Sourcing the most-shared Facebook post in company history at the time, as well as curating posts that on average performed 80% above company benchmark on Facebook and 20% over company benchmark on LinkedIn.Meanwhile, I continued to be drawn toward identifying opportunities for U.S. Bank to better tell its story in digital spaces. This led to an expanded role managing the ‘About us’ section of our website, including leading a cross-functional, $500K project to rebuild its user experience.Over the course of this role, I also had fun with relative extracurriculars, such as being invited to work on high-stakes events at U.S. Bank Stadium, including for U.S. Bank social media efforts during Super Bowl LII and for the NCAA as a media relations volunteer during Final Four 2019. Show less

I had the opportunity to be a part of an annual think tank, reverse mentoring and leadership development program which fewer than 150 employees (of ~30K eligible) had been asked by our U.S. Bank executive team to participate in over the previous decade. As a capstone aspect of the program, our cohort conducted extensive research to identify a pain point among younger customers and created a prototype user experience to solve for it – elements of which have since been implemented in U.S.… Show more I had the opportunity to be a part of an annual think tank, reverse mentoring and leadership development program which fewer than 150 employees (of ~30K eligible) had been asked by our U.S. Bank executive team to participate in over the previous decade. As a capstone aspect of the program, our cohort conducted extensive research to identify a pain point among younger customers and created a prototype user experience to solve for it – elements of which have since been implemented in U.S. Bank products and services. Show less

After being hired following a summer internship, I discovered quickly that media relations is a great place to learn about a company and develop meaningful relationships within it. In my role, I served as the primary press contact for national inquiries related to a $4B annual revenue business line and all inquiries from the Central and Eastern time zones. As a result, I landed clips in and responded to inquiries from hundreds of outlets ranging from The Wall Street Journal to the Des… Show more After being hired following a summer internship, I discovered quickly that media relations is a great place to learn about a company and develop meaningful relationships within it. In my role, I served as the primary press contact for national inquiries related to a $4B annual revenue business line and all inquiries from the Central and Eastern time zones. As a result, I landed clips in and responded to inquiries from hundreds of outlets ranging from The Wall Street Journal to the Des Moines Register. I also compiled a daily press briefing and distributed it to the CEO and 2,000 most senior leaders at the 70,000-employee company.I was also invited onto a small committee that recruited for and ran our 20-person corporate finance internship program. Show less