Executes digital product strategies for consumers and small businesses across online and mobile platforms.

Translated business vision and needs into solution requirements that met project goals. Elicited solution requirements for agile projects through interviews, process modeling, observation and document analysis.Successfully delivered the redesign of the public sector web site for retirement plans at Nationwide Financial and delivered new agency web pages and agent locator for Nationwide Insurance.

Designed a marketing plan to promote brand and product awareness for business and retail markets across multiple channels. Produced creative material and coordinated marketing efforts with operations. Managed website content for intranet and internet. Assigned to special projects for result-orientated needs.

Managed the integration and ongoing development of a third party online platform servicing consumers and small businesses. Led organizational change management efforts. Evaluated strategic positioning of new product functionality and communicated to senior management. Performed annual risk assessments for online products. Provided education and training to internal staff and small business clients.

Created the functional system design for a new credit card processing system. Elicited business requirements through JAD sessions. Led discussions with key stakeholders to refine solution requirements. Worked with instructional designers to help detail new product functions.

Developed direct mail activation strategies for the inactive credit card portfolio. Worked with agencies for creative development and managed timely direct mail schedules. Interpreted program response and integrated successful programs into the operation. Managed the activation budget.

Developed instructional content for Fraud functionality on a new credit card processing system. Deliverables included leader's guides, self-study guides, desk procedures, and policies. Used information mapping and integrated accelerated learning techniques for classroom instruction.