I am the founder and owner of Conceptualise, which I set up in 2004, combining interior design and branding projects, which reinforce a strong and unique identity with maximum commercial appeal. I have also worked as creative director for the Gaucho and CAU brandsI have expertise in the hospitality, retail and healthcare sectors, creating dynamic, innovative and enduring designs. I see my task as working out how best to achieve the operational goals within the space available, ensuring that the concept fits the brand and its evolutionary path.As well as my design projects, my skills lie in creating and developing new brand concepts, and working on all aspects of the brand development.