Patsy Fox M.B.A. {Global Business Educator} Email & Phone Number

Remote

► Facilitate student learning through online instruction. Interact with and oversee student progress through the course.► Engage in continuous professional development and continuing education workshops to meet changing demands in online teaching.

Remote

► Develops presentation material and lectures for delivering curriculum that emphasizes the transference of theory to real-world application.► Created real-life examples for students to help bridge the theory to practice (implementation) gap.► Aided in migration of technology and course materials to add better functionality for students and faculty members.

Colorado Springs, Co

► Promoted from Director of Sales, West Coast and Special Markets.► Propelled annual revenue from $5M to $50M through sales of theatrical, direct-to-video, children’s episodic TV, cable TV, and catalogue DVD products.► Met or exceeded financial targets every year—despite a declining industry—through product and promotional placement for new releases and catalogue products.► Formulated and implemented strategic marketing and sales plans to expand distribution. ► Created unique SKUs, packaging, and out-of-department promotions to drive incremental revenue, including a Costco exclusive fitness program that accounted for 35% of revenue. Costco continued program for 5 years.► Negotiated vendor agreements, VMI distribution, in-store merchandising, rebate programs, advertising, and weekly advertising rotations for new release and catalogue titles, cutting promotional funds by up to 3% and increasing profitability. ► Leveraged purchase discounts and other incentives to negotiate high-traffic Amazon placement and tools—home page, genre page, banner ads, email blasts, branded stores, and unique URLs—for stand-alone and cross-studio holiday promotions, bundles, lightning deals, one-day shipping, and pre-order promos. ► Expanded product to new markets by negotiating and placing fitness videos in non-traditional channels.

London, United Kingdom

Played integral role in opening international HQ office, leading financial and strategic business objectives in Northern Europe and the UK. Oversaw distributor performance, budgets, staff, and agencies in 10 countries.► Contributed to >50% of international revenue. ► Developed retail marketing and key account promotional strategies by class of trade. ► Established revenue goals for each territory, executing successful consumer strategies through strong retail account-specific marketing programs for key releases. ► Managed relationships with key retailers, including ASDA (Walmart UK), Carrefour, & Walmart Germany.► Led and collaborated with Dreamworks brand marketing, consumer products, operations, creative services, finance, and retail marketing teams to ensure a uniform approach to retail and build consumer loyalty throughout lifecycle—from theatrical release to DVD purchase—for key properties.

Bracknell, Reading, Uk

Sales Director, Consumer Products | Member of 5-person management board, Bracknell, UK► Exceeded quota by reaching $100M across all HP consumer product lines. ► Achieved annual revenue target in first 8 months on the job—the first time quota was reached in 3 years.► Introduced consumer-oriented retail marketing concepts to HP sales reps who were previously unfamiliar with selling electronics beyond B2B, while educating accounts (Currys, Dixons, PC World, and The Link) regarding computers for home use.► Initiated supply chain management processes and rolled out VMI accounts. Trade Development Manager, Personal Computers, Grenoble, France ► Designed localized channel marketing programs (advertising, consumer offers, POP, sales training) and competitive analysis methodology for European country offices. ► Leveraged merchandising resources and coop funds to create promotions such as PC + Printer bundles and rebate programs, which drove category growth across HP product divisions.► Developed cross-promotions with high-profile organizations such as BBC, Intel, McDonald’s, and Microsoft.Consumer Program Manager, Grenoble, France► Defined new European consumer communication strategy for the Home PC and Palm products; trained accounts and sales team to speak in terms of benefits as opposed to technology. ► Steered worldwide HP Consumer Brand Identity development project.► Conducted local focus groups to rebrand in country and initiated primary research projects in FR, UK and DE.

Brussels Area, Belgium

► Developed materials, communication plans and sales contests for 150 sales people in 12 countries across Europe, the Mideast, and Africa, as well as 400 independent sales agents in 15 licensee countries.► Established sales communications department to create roadmap and share best practices between Memphis and EMEA HQ.

Greater Los Angeles Area

► Worked across mass, grocery, music and drug channels to develop the new concept of retail marketing and drive home entertainment brand awareness in stores. Disney pioneered the new approach with explosive sales of the first home videos offered for sale vs. rent.► Led strategic development, sell-in and execution of account-specific marketing programs.

Greater Chicago Area

National Sales and Marketing Manager Product Procurement and International Relations Manager| BuyerField Sales Representative ► Contributed to growth from $1M to $6M during tenure.► Increased sales 31% through new business developed across 24 states in first year.► Hired, trained and managed independent sales reps in 10 territories. ► Managed existing national account programs and new channel development.► Oversaw in-house customer service, sales, and marketing staff. ► Traveled to Hong Kong, Taiwan, and Japan 3 times/year to source new products at trade shows, negotiated new manufacturing contracts, and nurtured relationships with existing suppliers. ► Purchased and managed inventory.

Mba, Business

Bachelor Of Arts (Ba), Business Administration And Management, General