I'm a Social Media Practitioner, passionate about social media and helping brands and organizations understand how this new media can benefit their business with a greater user experience. I don't work alone but with a great team of marketing professionals, all with a strong knowledge of content marketing and design skills. We all share the same results driven passion and a large network that puts our clients in a position for social engagementmedia and brand building. Together we empower each other. As the owner of The Social BUZZ Lab, I rely on my 10+ years of social media marketing and branding experience to determine where my clients target market is hanging out. Using social networks I locate their "Brand Ambassadors". We build BUZZ by engaging these "Brand Ambassadors" and other 'Key Influencers" to talk about their company brand through digital media. What is a Social Media Practitioner?To stay abreast of a fast paced and continually changing industry, I am consistently studying and learning about the changes in social media tools and applications. I am innovative and trend conscious. I consult with clients and determine their social media needs. I then apply social media strategies to create successful campaigns.Social Media is not about selling BUT about creating relationships, generating a BUZZ and getting others to talk and refer your brand. Integrating social media strategies with traditional media engages in conversations and increases customer touchpoints. My marketing and branding knowledge has expanded over the past ten years to include industries such as heavy equipment and construction, apparel, restaurants, automotive and motorcycles, consultants, healthcare, writers, artists, industrial, public speakers, product /ecommerce, recruitment and Marketing/PR agencies.