Patsy Sumner Email & Phone Number

Omaha, Ne, Us

As the Founder & CEO of MediaSpark, I help companies master their marketing and build blockbuster brands with proven media strategies. I spent 18 years in my clients’ shoes, so I know firsthand the strain on internal marketing departments and the challenges CMOs and Marketing Directors face. The questions you are asking, I have answered—and I use this experience to help growing companies become household names locally, regionally and nationally.I created MediaSpark with two goals in mind:1. To boost the impact of internal marketing teams as a partner and advisor2. To offer Midwest companies data-driven media strategies that work as hard as they doI have been fortunate to work with some of the country’s best integrated marketing experts whoare dedicated to getting the results you need as a business and as a corporate and industry leader. We believe that branding goes beyond a logo and marketing is more than a message—it’s what consistently calls customers to your products, what makes your team rise to a challenge, and what adds results to your bottom line. And the better you can rally around your reputation, the easier everything becomes.Everything we do at MediaSpark is approached through the client lens—from making the most of budgets, to understanding objectives, to company ownership in the process. Our award-winning talent, industry leadership, and partnership approach isn’t just what makes MediaSpark different. It’s what helps us do everything better. Whether you are local or have locations stretching from coast-to-coast, if you’re ready for us to champion your brand like your most devoted employee and makeyour data deliver, connect with me here on LinkedIn or learn more at themediaspark.com.

Omaha, Ne, Us

Vice President of Marketing ServicesManaged team that focused on package design, branding, advertising, public relations, digital and social media.• Set up in-house advertising agency contributing significant amount to the bottom line. Managed Copywriter, Social Media Specialist, Media Buyer, Tradeshow Coordinator, Interactive Designers, and Art Director.• Developed multi-million television advertising campaign, including oversight of television commercial productions with leading agencies.• Built social media initiative generating 560,000 fans on Facebook (Pet Health Central).• Designed several social media campaigns, integrating Facebook, Twitter, Instagram, YouTube, blog outreach, Pinterest, and LinkedIn.• Devised blog strategy by recruiting several professional pet writers that provide expertise on a variety of industry topics (blog.sergeants.com).• Collaborated with outside agency to develop major cause marketing platform, using social media and word of mouth marketing communication tactics.• Managed all online activities including advertising, social media and website strategy.• Developed online reputation management strategy.• Conducted post-campaign analysis of all media and public relations spends.• Implemented routing approval software for all graphic assets.• Lead new product approval committee. • Recipient of ADDY award, two NAMA (National Agri-Marketing Association) awards, and three PRSA Nebraska awards.Promotions and Display ManagerManaged tradeshows, POP displays, and consumer promotions.• Developed displays for the sales force to present to retailers.• Evaluated the profitability of POP displays.• Managed all tradeshow activity.• Coordinated all coupon initiatives.Product Manager Managed over 100 skus in the Bird and Small Animal Category.Sales AnalystAnalyzed sales numbers and profits.• Produced monthly reports for VP of Sales and Sales Managers.• Analyzed sales for retailers and recommend products for addition/deletion.

Dublin, County Dublin, Ie

Responsible for all aspects of marketing activity including advertising, social media, digital, trade marketing and creative brand development. Strong leadership and team development skills; talent manager for department of thirteen employees. • Provided national- and international-level marketing, advertising, social media, brand strategy initiatives for industry-leading manufacturer of healthcare and pharmaceutical products for companion animals.• Launched cause marketing campaign “Embark on Pet Health” with Tiffani Thiessen and American Humane Association to help shelter animals find their forever home (embarkonpethealth.com).• Achieved placement on the Today Show to promote products and brands.• Managed national- and store-brand communications and brand positioning. Identified target demographic profiles and strategically marketed through integrated plans consisting of multiple tactics.• Selected to be on the Perrigo Animal Health Continuous Improvement Team to review and refine processes in order to increase efficiency across departments and throughout the company.• Managed multi-million marketing budget and also responsible for all activities listed under Senior Director of Marketing below.

Digital Marketing Certificate

Bachelor Of Science Business Administration, Marketing

Education record