Pushing business growth for Marshall speakers and headphones through Collaborative Marketing Strategies. Expanding brand portfolio in audio category. Developing holistic marketing plans for all brands in the portfolio and driving synergy within the Southeast Asia region. Controlling Brand P/L, marketing effectiveness, operational efficiencies and excellent retail visibility.

- Helping global brands tell their stories - Transforming traditional communications into brand and purpose-led communications - Forging new partnerships and driving strategy and creative excellence with Edelman clients around APACRecent ProjectDove #LetHerGrow Campaign- Won 2023 Cannes Lion: Thailand's First Glass Lion for Change (Bronze)- Won 2023 Cannes Lion: Health & Wellness (Bronze) - Won 2023 Gold (3x) and Bronze (2x) at London International Awards (LIA) for Corporate Social Responsibility- Won 2023 PRWeek Global Awards for Best Campaign in Asia-Pacific and Corporate Social Responsibility- Won Bronze at the 2023 PR Awards Asia Pacific for Cause-related Public Awareness and Fashion & Beauty - Placed 5th at the 2022 Global SABREs Awards - Won 5 APAC SABREsPlatinum Awards (BEST IN SHOW: Asia Pacific PR Campaign of The Year)- Won Diamond SABRE Awards (The SABRE Awards for Superior Achievement in Purpose) - Won Gold SABRE Awards (Fashion & Beauty, Consumer Product, Guerrilla Marketing) - Won The Drum AWARDS PR 2022 for Best Integrated Campaign- Shortlisted at Spikes Asia 2022

Led CDJ-based communication planning for Samsung Smartphones and Home Appliances. Developed digital consumer personas for precision targeting. Built a team of planners that uncovered insights and shaped creative ideas for Samsung. Ignited creative passion within the agency. Shaped communication strategies for other local and regional clients such as Bangchak, Thai Samsung Life Insurance, 11Street, Bacchus.

Crafted communication strategies for LUX Shampoo in Japan and China. Co-developed brand communication idea for LUX, capturing modern female values and transitioning from ATL-based communications to a holistic plan that drove consumer engagement online and offline.

Developed global communications for CLEAR Shampoo focusing on BRIC & SEA markets. Developed brand fundamentals, communication ideas, Think Big Pack, TV Executions that scored well in LINKS test.

Developed brand & communication strategies for various global brands such as Dulux, Singapore Tourism Board, YTL Communications, and Electrolux. Led Vaseline and Surf IMC workshops for Unilever clients in the Southeast Asia region.